Do spam traps ever open or click on emails?

Summary

The consensus is that while many spam traps are designed to be inactive and identify senders with poor list hygiene, some do engage with emails, albeit in a limited capacity. This engagement varies across networks and trap types, with some traps (especially 'honeypots') opening emails for payload evaluation, content analysis, or intelligence gathering. The term 'spam trap' itself is broadly defined. Hitting any type of spam trap, regardless of engagement, negatively impacts sender reputation. Maintaining meticulous list hygiene is paramount to avoid these traps.

Key findings

  • Inconsistent Behavior: Spam trap engagement (opening/clicking) is not consistent across all types and networks.
  • Purpose-Driven Engagement: When engagement occurs, it's typically for payload evaluation, content analysis, or gathering intelligence.
  • Broad Definition: The definition of 'spam trap' is broad, encompassing various implementations.
  • Reputation Impact: Hitting any spam trap, regardless of engagement, damages sender reputation.
  • Unknown Actions: The precise actions of each spam trap operator remain largely unknown.

Key considerations

  • Prioritize List Hygiene: Maintaining a clean and updated email list is crucial to avoid spam traps.
  • Understand Trap Types: Be aware of different types of spam traps (pristine, recycled, honeypot) and their potential behavior.
  • Network-Specific Rules: Acknowledge that spam trap behavior can vary across different networks.
  • Proactive Monitoring: Continuously monitor email metrics and adapt sending strategies as necessary.
  • Reputation Protection: Implement proactive measures to safeguard your sender reputation from spam traps.

What email marketers say
10Marketer opinions

The behavior of spam traps regarding opening or clicking emails is not uniform. While most sources agree that the primary purpose of spam traps is to identify senders with poor list hygiene, and therefore they typically remain inactive, there are exceptions. Some more sophisticated or 'honeypot' spam traps may open emails for analysis, either of the email's content or the sender's practices. Recycled spam traps also present a different scenario than pristine ones. Hitting any type of spam trap, regardless of whether they engage, is generally detrimental to sender reputation, and maintaining good list hygiene is crucial for avoiding them.

Key opinions

  • Varying Behavior: Spam trap behavior isn't consistent; some open/click, others don't.
  • Purpose of Traps: Main purpose is to identify senders with poor list hygiene practices.
  • Honeypot Traps: Some sophisticated traps ('honeypots') may engage to analyze emails.
  • Recycled vs. Pristine: Recycled spam traps behave differently than pristine spam traps.
  • Reputation Impact: Hitting any trap damages sender reputation, regardless of engagement.

Key considerations

  • List Hygiene: Prioritize maintaining a clean email list to avoid spam traps.
  • Sender Practices: Avoid practices that lead to hitting traps (e.g., buying lists).
  • Trap Types: Be aware of the different types of spam traps (pristine, recycled, honeypot).
  • No One-Size-Fits-All Rule: There's no universal rule about whether traps engage; monitor your metrics.
  • Proactive Approach: Focus on proactive measures to maintain list quality, not just reacting to issues.
Marketer view

Email marketer from Email on Acid Blog explains that spam traps are designed to catch spammers, and pristine spam traps should never have any activity associated with them, implying they wouldn't open or click on emails. Recycled traps are a different scenario.

May 2021 - Email on Acid Blog
Marketer view

Email marketer from SendGrid Blog explains that spam traps are designed to catch senders using poor list practices. They typically do not engage with emails. If you are hitting spam traps it indicates a significant problem with your list acquisition or hygiene.

April 2023 - SendGrid Blog
Marketer view

Email marketer from Reddit shares that while most spam traps are inactive and don't open emails, some honeypot spam traps may open emails to gather information about the sender and their practices.

February 2023 - Reddit
Marketer view

Email marketer from Email Geeks shares he's seen pristine spam traps confirm subscription emails before, stating that there's no one-size-fits-all rule for spam trap behavior.

December 2023 - Email Geeks
Marketer view

Email marketer from Email Geeks shares insight from a large spam trap entity, stating that while their traps generally don't click or open, they reserve the right to use them as they see fit.

January 2023 - Email Geeks
Marketer view

Email marketer from Litmus Blog explains that generally spam traps are not opened or clicked. Their presence on your list is purely a negative signal. However, they do mention that some traps might perform limited interaction to analyze the email.

April 2021 - Litmus Blog
Marketer view

Email marketer from Hubspot Blog explains how to avoid spam traps. While they do not explicitly state whether spam traps open emails, they highlight the importance of maintaining a clean email list and avoiding the practices that lead to hitting spam traps in the first place, implying that no interaction is expected.

January 2024 - Hubspot Blog
Marketer view

Email marketer from Neil Patel Blog explains that spam traps are designed to identify senders using poor list hygiene, and they typically don't engage with emails. However, some sophisticated traps might open emails to analyze content and sender reputation.

March 2023 - Neil Patel Blog
Marketer view

Email marketer from Email Marketing Forum shares that it's rare for spam traps to open or click emails, as this would defeat their purpose of identifying spammers. Most traps are designed to remain dormant.

July 2023 - Email Marketing Forum
Marketer view

Email marketer from ReturnPath Blog distinguishes between pristine and recycled spam traps. While they don't mention opening emails, they do say that hitting either type of trap is detrimental to sender reputation.

November 2023 - ReturnPath Blog

What the experts say
4Expert opinions

Experts generally agree that while many spam traps are designed to be inactive and avoid interaction, some variations do engage with emails. This engagement can be for purposes such as payload evaluation, content analysis, or gathering intelligence about spammers. The term 'spam trap' is broadly defined, and different networks may operate them differently. It's difficult to know the exact behavior of all spam traps, but the primary function remains identifying senders with poor list hygiene.

Key opinions

  • Network Variation: Different networks treat spam traps in various ways.
  • Engagement Purpose: Engagement, when it occurs, is for payload evaluation, content analysis, or intelligence gathering.
  • Broad Definition: The term 'spam trap' encompasses a wide range of implementations.
  • Difficult to Know: It's hard to know exactly how each spam trap operates.

Key considerations

  • List Hygiene: Maintaining good list hygiene is essential to avoid triggering spam traps.
  • Network-Specific Behavior: Be aware that spam trap behavior can differ between networks.
  • Proactive Monitoring: Continuously monitor email metrics and adjust sending practices as needed.
  • Intelligence Gathering: Understand that some traps are actively used to gather intelligence on senders.
Expert view

Expert from Email Geeks shares insight that the term "spam trap" is broadly defined and states he's observed pristine spam traps confirming subscription emails, indicating that the rule that they "never" engage is not always true.

June 2023 - Email Geeks
Expert view

Expert from Email Geeks explains that different networks treat spam traps differently. Some spam trap networks engage with emails for reasons like payload or content evaluation, but engagement is generally low.

December 2024 - Email Geeks
Expert view

Expert from Word to the Wise, Laura Atkins, shares insight that while the primary function of a spam trap is to identify senders with poor list hygiene, some operators use traps to gather intelligence. It's noted that it can be very hard to know what each operator does with their traps.

April 2024 - Word to the Wise
Expert view

Expert from SpamResource explains that most spam traps are designed to be inactive and never open or click on emails. However, some 'honeypot' spam traps might open emails to gather information about spammers and their techniques.

March 2021 - SpamResource

What the documentation says
5Technical articles

Email service providers such as Mailchimp, Spamhaus, Microsoft, AWS, and Google define spam traps as a mechanism to identify and catch spammers. Their documentation primarily focuses on avoiding spam traps through good list hygiene and adherence to sending best practices. While they emphasize the detrimental impact of hitting spam traps on sender reputation, none explicitly state that their spam traps open or click on emails. The emphasis is on prevention rather than interaction.

Key findings

  • Identification Tool: Spam traps are primarily used to identify spammers and poor list hygiene.
  • No Explicit Interaction: The documentation doesn't explicitly mention spam traps opening or clicking emails.
  • Reputation Impact: Hitting spam traps negatively impacts sender reputation across platforms.
  • Emphasis on Prevention: Focus is on avoiding spam traps through list hygiene and best practices.

Key considerations

  • List Hygiene: Maintain strict list hygiene practices (e.g., double opt-in, regular cleaning).
  • Sending Practices: Adhere to email sending best practices to avoid being identified as a spammer.
  • Sender Reputation: Protect your sender reputation by actively avoiding spam traps.
  • Proactive Measures: Implement proactive measures to identify and remove potential spam trap addresses.
Technical article

Documentation from Microsoft outlines policies regarding junk email. While they don't specifically mention opening emails, they do explain that their filtering systems use various signals to identify spam, including the presence of spam traps. No mention is made of engagement activity.

December 2022 - Microsoft
Technical article

Documentation from Mailchimp Knowledge Base explains that spam traps are email addresses created to identify spammers. They are never used to subscribe to email lists, so any email sent to them is a sign of poor list hygiene. Mailchimp's documentation doesn't specify that they open emails.

March 2024 - Mailchimp Knowledge Base
Technical article

Documentation from Google outlines guidelines for email senders to ensure deliverability to Gmail users. They do not specifically say that they open the emails, they note that sending to spam traps impacts your sender reputation. They focus on authentication, list hygiene, and avoiding spam triggers.

September 2021 - Google
Technical article

Documentation from Spamhaus explains that Spamhaus uses spam traps to identify spammers, and these traps are generally dormant and do not interact with emails. Any email sent to a Spamhaus spam trap is considered unsolicited.

December 2022 - Spamhaus
Technical article

Documentation from AWS explains best practices for sending emails through their service. It focuses on avoiding spam traps and mentions that sending to spam traps can damage your sender reputation. AWS Documentation makes no specific statement on their spam traps opening emails.

March 2021 - AWS