How can I gain visibility into spam trap hits without professional tools?
Summary
What email marketers say10Marketer opinions
Email marketer from Sendinblue Blog shares that regularly cleaning your email list by removing inactive or unengaged subscribers helps maintain a healthy list and reduces the likelihood of hitting spam traps, as these traps often reside in old, unmaintained lists.
Email marketer from Email Geeks shares that there's also Blackbox data available that most ESPs are likely using. However, any data that any ESP uses will never be the same as used by mailbox providers; they are more indications.
Email marketer from Litmus details performing regular deliverability tests by sending emails to seed lists at various mailbox providers and analyzing the results (spam folder placement, bounces, etc.) helps you identify potential problems and indications of hitting spam traps.
Email marketer from Campaign Monitor states that utilizing feedback loops (FBLs) provided by ISPs enables you to receive reports of spam complaints from users. A high complaint rate can signal potential problems with your list, leading to spam trap encounters.
Email marketer from Gmass Blog explains that understanding and monitoring Google Postmaster Tools for your domain, which shows sender reputation, spam rate, and feedback loop data, helps provide valuable insight into deliverability issues and potential spam trap problems.
Email marketer from Reddit suggests creating your own 'honeypot' email addresses on your domain. If you ever see emails sent to these addresses (that were never actively used or given out), it's a strong sign of list scraping or other acquisition issues.
Email marketer from Neil Patel's Blog suggests using free online tools like Mail-Tester to check your email's health and identify potential spam issues by sending a test email to a provided address and analyzing the report.
Email marketer from EmailToolTester explains that avoiding purchased lists, regularly cleaning your email list to remove inactive subscribers, and using double opt-in can significantly reduce your chances of hitting spam traps.
Email marketer from Mailjet Blog answers using double opt-in processes, ensuring subscribers confirm their email address before being added to your list can minimise the risk of spam traps.
Email marketer from Stack Overflow recommends using email verification services (even free tiers) to identify invalid, disposable, or spam-trap-like addresses before sending. This won't catch all traps but reduces risks.
What the experts say5Expert opinions
Expert from Email Geeks explains that Everest maintains spam traps that you can publicly subscribe to and eDataSource reports on those traps.
Expert from SpamResource explains that consistently monitoring bounce rates and removing addresses causing hard bounces helps identify and eliminate potentially problematic addresses, including those that might be spam traps, even without dedicated tools.
Expert from Word to the Wise recommends actively monitoring sender reputation through tools like Google Postmaster Tools and Microsoft SNDS. A sudden drop can suggest issues like spam trap hits, warranting investigation of list practices.
Expert from SpamResource shares that having a proactive list hygiene policy which involves opting in subscribers and cleaning the list regularly helps you catch the problems before they become widespread.
Expert from Email Geeks shares that an ESP that can detect traps should be disconnecting or remediating customers who are hitting traps. Many of them subscribe to Everest or eDataSource. They also develop their own processes to identify customers that are spamming. She has also worked with a number of ESPs to help them develop compliance tools (using paid data and based on their own data).
What the documentation says4Technical articles
Documentation from RFC Editor explains that correctly configuring SPF records is an essential step that helps avoid your emails from being marked as spam, which can indicate deliverability issues.
Documentation from Spamhaus details that understanding the different types of spam traps (pristine and recycled) helps in identifying the source of the problem. Pristine traps have never been used, while recycled traps are old addresses. If you're hitting either, it indicates list hygiene issues.
Documentation from Microsoft Support recommends implementing feedback loops (FBLs) offered by mailbox providers like Outlook.com to monitor spam complaints. While not directly revealing spam trap hits, increased complaint rates can indicate list quality issues that might lead to trap hits.
Documentation from Google's Gmail Help suggests monitoring your sending reputation via Google Postmaster Tools. A sudden drop in reputation can indicate deliverability issues, including potential spam trap hits, even if it doesn't directly show the hits themselves.