How can I fix spam trap issues related to disposable email domains and low open rates?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Marketing Forum explains that low open rates after cleaning a list can be due to overly aggressive cleaning. Gradually increase sending volume to new active segments to rebuild sender reputation and engagement.
Email marketer from Email Geeks says that having a large number of recipients with disposable email addresses is possible and asks where the list was acquired from.
Email marketer from GMass shares that to troubleshoot email deliverability issues, you should check your domain's reputation, ensure your emails are properly authenticated (SPF, DKIM, DMARC), and monitor your bounce rates. High bounce rates can negatively impact your sender reputation and deliverability.
Email marketer from Litmus shares that improving email engagement involves sending relevant and personalized content, optimizing email design for readability across devices, and testing emails before sending to ensure they render correctly and avoid spam triggers.
Email marketer from Reddit explains that blocking disposable email domains at the point of signup prevents low engagement. Use a real-time email verification service to identify and reject disposable email addresses.
Email marketer from Sendinblue explains that to avoid spam filters, you must use a dedicated IP address, avoid using URL shorteners in emails, and maintain a consistent sending volume. Sudden spikes in sending volume can trigger spam filters.
Email marketer from Mailjet shares that reducing bounce rates is critical for improving deliverability, suggesting list cleaning to remove invalid or inactive email addresses, implementing double opt-in to ensure subscribers are genuine, and monitoring bounce codes to identify the causes of bounces and address them promptly.
Email marketer from Campaign Monitor explains that email list segmentation involves dividing your subscribers into smaller groups based on specific criteria (e.g., demographics, purchase history, engagement level) to send more targeted and relevant emails. This leads to higher open rates and engagement.
Email marketer from HubSpot shares that to improve email open rates, you should personalize subject lines, segment your audience to send relevant content, and test different sending times to identify when your audience is most likely to engage with your emails.
Email marketer from Email Geeks explains that having too many disposable email addresses, especially from a single domain, is a problem.
Email marketer from Email Geeks suggests that 0% open rates may indicate an issue with open tracking configuration. Seed testing may also show spam filtration.
Email marketer from Neil Patel Digital explains that to improve email deliverability, you should authenticate your emails (SPF, DKIM, DMARC), clean your email list regularly to remove inactive subscribers and spam traps, segment your audience to send relevant content, and monitor your sender reputation.
What the experts say4Expert opinions
Expert from Word to the Wise explains that implementing permission-based marketing practices helps to avoid spam traps. Ensure that you obtain explicit consent from subscribers before adding them to your mailing list and send a confirmation email to verify their address.
Expert from Email Geeks shares an analogy, saying a disposable email address is like receiving a fake phone number on a date, suggesting it's better to prevent them from entering the system to begin with.
Expert from Word to the Wise shares that maintaining good list hygiene is essential for achieving high deliverability rates. Regularly remove inactive subscribers and those who haven't engaged with your emails in a while. Focus on sending emails to engaged recipients to improve your sender reputation and avoid spam traps.
Expert from Spam Resource explains that monitoring your IP address reputation is crucial for identifying and addressing potential issues that could lead to deliverability problems. Regularly check blacklists and use reputation monitoring tools to ensure your IP address isn't flagged as a source of spam.
What the documentation says4Technical articles
Documentation from Google Postmaster Tools details best practices for sending mail to Gmail users, including authenticating email with SPF, DKIM, and DMARC; ensuring consistent sending IP addresses; avoiding sending unwanted mail; and providing easy unsubscribe options. Google recommends monitoring your sender reputation using Postmaster Tools to identify and address deliverability issues.
Documentation from RFC details the technical specifications of Sender Policy Framework (SPF), which allows domain owners to specify which mail servers are authorized to send email on behalf of their domain, helping to prevent email spoofing and improve deliverability.
Documentation from DMARC.org details how to implement DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from email spoofing and phishing attacks. DMARC builds upon SPF and DKIM to provide a more robust email authentication framework.
Documentation from Microsoft outlines best practices for sending bulk email, including authenticating your email with SPF, DKIM, and DMARC; segmenting your lists; providing clear unsubscribe options; and monitoring your sender reputation using Microsoft's SNDS (Smart Network Data Services) program.