Do email list cleaning services effectively remove spam traps?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Geeks shares to first make sure you're not getting new spamtraps, so secure your data entry points (confirmed opt-in, etc.). Only then you could use such service.
Email marketer from MailerCheck Blog explains that email list cleaning involves removing invalid, inactive, or problematic email addresses from your list to improve deliverability and engagement.
Email marketer from NeverBounce Blog responds that regularly cleaning your email list reduces bounce rates, improves deliverability, and protects your sender reputation by removing invalid and risky email addresses.
Email marketer from Kickbox shares that while list cleaning services can help remove invalid email addresses, they are not foolproof for identifying all spam traps. A multi-layered approach, including opt-in processes and regular list maintenance, is recommended.
Email marketer from Omnisend shares that with email marketing, a clean email list is of critical importance, as keeping your email list free of bad addresses and high bounce rates is key to sending successful email campaigns.
Email marketer from ZeroBounce Blog shares that a good email verification service helps to identify and remove spam traps, which are email addresses created solely to identify and blacklist spammers. Removing these improves sender reputation.
Email marketer from Reddit shares that identifying spam traps directly is nearly impossible. Instead, focus on acquiring email addresses through legitimate opt-in methods and regularly cleaning your list.
Email marketer from sender.net explains that email cleaning is an essential element to maintaining email deliverability.
Email marketer from Email Hippo Blog explains that one type of spam trap is a pristine spam trap, which is an email address that was never used to sign up for anything. Hitting these traps is a strong indicator of list scraping or buying.
Email marketer from Gmass shares that regularly cleaning your email lists will improve deliverability, and you should consider removing subscribers who haven't opened or engaged with your emails in a while to give your deliverability a boost.
Email marketer from Woodpecker.co explains that cleaning your list and warming up your IP address are critical to your email deliverability and that you should consider it even if you are just starting out.
What the experts say4Expert opinions
Expert from Email Geeks explains that list cleaning services aren’t really going to do much for spamtraps because it’s not like spamhaus makes public what their traps are and the addresses are deliverable. She also shares an example of a client who used a cleaning service and still got relisted on spamhaus.
Expert from Email Geeks shares that they work for Kickbox and purposely don’t identify spam traps even if they know them. They also state that if anyone claims they can identify them, they aren’t being honest with you. Consent management is something you should push if you are finding spam traps.
Expert from Word to the Wise explains that data appending companies will often sell very old data, and that using data append services is a very quick way to acquire very old addresses and spamtraps.
Expert from Spamresource explains that seedlists can be used to monitor the placement of email campaigns and that some seedlists may contain spamtraps and so can be used to identify potential spam traps.
What the documentation says4Technical articles
Documentation from Validity Knowledge Base explains that consistent email list hygiene is essential for identifying and removing inactive or problematic email addresses, including potential spam traps, that can negatively impact deliverability.
Documentation from Spamhaus explains that hitting spam traps can lead to blacklisting, which severely impacts email deliverability. They recommend employing best practices for list hygiene and permission-based marketing.
Documentation from Microsoft Support explains that using email authentication standards like SPF, DKIM, and DMARC will improve email deliverability as well as list cleaning.
Documentation from Litmus responds that regularly cleaning your email list helps maintain a healthy sender reputation, reduces bounce rates, and improves engagement metrics by removing inactive or problematic addresses.