Do spam traps open and click emails?

Summary

A consensus exists among experts, marketers, and documentation, that some spam traps are designed to open and click on emails, often in an automated and difficult-to-detect manner. This simulated user engagement is used to identify senders employing poor list hygiene, questionable acquisition practices, and those sending unsolicited email. Maintaining a clean email list, evaluating email collection methods, and ensuring proper data hygiene are crucial for avoiding spam traps and preserving sender reputation.

Key findings

  • Spam Trap Interaction: Some spam traps open and click on emails to mimic user behavior.
  • Automated Activity: This activity is often automated and difficult to detect.
  • Identification of Poor Practices: This behavior helps identify senders with poor list hygiene and questionable acquisition methods.
  • Simulation of User Engagement: Spam traps simulate legitimate user engagement to identify spammers.
  • Honeypot Tactics: Some spam traps serve as 'honeypots' to attract and identify spammers.

Key considerations

  • Data Collection Methods: Evaluate and improve email collection practices to avoid adding spam traps to your list.
  • List Hygiene: Maintain a clean and up-to-date email list by regularly removing inactive or unengaged subscribers.
  • Data Analysis: Implement data-driven analysis to identify and address potential issues with list quality.
  • Compliance with Best Practices: Adhere to best practices for email list management and sending to maintain sender reputation.
  • Hygiene practices: Establish recipients who WANT mail, and establish who are bringing no value to marketing through analysis.

What email marketers say
9Marketer opinions

Multiple sources indicate that some, but not all, spam traps open and click on emails. This behavior is designed to mimic legitimate user engagement and helps mailbox providers and blacklist operators identify senders with poor list hygiene, questionable acquisition practices, and those who are not properly vetting their email lists. Avoiding interaction with these traps is crucial for maintaining a good sender reputation.

Key opinions

  • Spam Trap Behavior: Certain spam traps are programmed to open and click links within emails.
  • Identification Mechanism: This interaction helps mailbox providers identify senders with poor email list hygiene.
  • List Vetting: Engaging with spam traps suggests the sender may not be properly vetting their email lists.
  • Sender Reputation: Interacting with spam traps can negatively impact sender reputation.
  • Simulation of User Behavior: Sophisticated spam traps simulate real user activity to identify bad senders.

Key considerations

  • Data Collection Practices: Evaluate how emails are collected to avoid adding spam traps to your list.
  • List Hygiene: Maintain a clean email list to prevent engagement with spam traps.
  • Impact on Deliverability: Be aware that spam trap interaction can signal poor list management to mailbox providers, harming deliverability.
  • Proactive Prevention: Focus on preventing spam trap inclusion rather than reacting to hits.
Marketer view

Email marketer from SendPulse Blog shares that certain types of spam traps are programmed to open and click on links in emails. This helps mailbox providers identify senders who are not properly vetting their email lists.

August 2021 - SendPulse Blog
Marketer view

Email marketer from ZeroBounce says that some spam traps will open emails and click links, which can negatively affect your sender reputation if you aren't careful about how you maintain your subscriber list.

April 2023 - ZeroBounce
Marketer view

Email marketer from Email Marketing Forum explains some spam traps are sophisticated and act like real users, opening emails and clicking links, to identify bad senders.

November 2024 - Email Marketing Forum
Marketer view

Email marketer from Email Geeks shares his experience has been that most spam traps don’t open emails, but some do. He suggests senders hitting traps need to evaluate how emails are collected to truly weed them out.

May 2022 - Email Geeks
Marketer view

Email marketer from GlockApps notes that some spam traps simulate user activity by opening emails and clicking on links. Identifying and removing these traps is essential for maintaining a clean email list and preventing damage to your sender reputation.

July 2023 - GlockApps
Marketer view

Email marketer from Reddit shares that some spam traps open and click to appear like legitimate users. This helps blacklist operators find senders with poor list hygiene.

April 2023 - Reddit
Marketer view

Email marketer from Mailjet Blog notes that some spam traps do open and click on links within emails. This activity signals to mailbox providers that the sender might not be following best practices for email list hygiene.

November 2022 - Mailjet Blog
Marketer view

Email marketer from Litmus explains that spam traps opening and clicking can signal engagement, but legitimate email programs should not interact with these traps due to proper data hygiene.

January 2024 - Litmus
Marketer view

Email marketer from Neil Patel's Blog explains that some spam traps are designed to interact with emails by opening them and clicking on links. These 'honeypots' help mailbox providers identify and block spammers.

August 2022 - Neil Patel's Blog

What the experts say
5Expert opinions

Experts agree that some spam traps do open emails, often in an automated and undetectable manner. This behavior is intentional, designed to identify senders with poor list hygiene, questionable sending practices, and improper acquisition techniques. Cleaning your email list is useful to remove spam traps, using data-driven analysis. However, it cannot remove all spam traps.

Key opinions

  • Spam Trap Activity: Spam traps are designed to open emails, and sometimes click links.
  • Automated Interaction: Some spam trap activity is automated and difficult to detect.
  • Identification Tool: This activity helps identify senders with poor practices.
  • List Hygiene Importance: Proper list hygiene helps prevent hitting spam traps.
  • No guarantees: Data driven cleaning techniques is not guaranteed to remove all spamtraps

Key considerations

  • List Hygiene Practices: Implement robust data-driven analysis to identify and remove low-value recipients.
  • Acquisition Practices: Ensure proper email acquisition methods to avoid collecting spam trap addresses.
  • Continuous Monitoring: Monitor sending practices and list performance to identify potential issues early.
Expert view

Expert from Email Geeks shares that spam traps absolutely do open emails, noting awareness of two cases where it's done in an automated fashion.

May 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that some spam traps are designed to open and click on emails to identify senders with poor list hygiene and questionable sending practices.

August 2023 - Word to the Wise
Expert view

Expert from Spam Resource shares that some spam traps simulate user interaction, opening and sometimes clicking on links within emails. This is a method used to detect senders employing improper list acquisition techniques.

June 2024 - Spam Resource
Expert view

Expert from Email Geeks describes hygiene practices to clients as: 1. establish those recipients that we KNOW want mail from you through data driven analysis. 2. establish those recipients that are bringing no value to your marketing program through data driven analysis 3. deal with the leftovers through segmentation and testing, iterations and basically guess based on what data we do have. But this is not guaranteed to remove all spamtraps.

February 2022 - Email Geeks
Expert view

Expert from Email Geeks explains that when spam traps open emails, they do so in a way that’s hard to detect.

January 2024 - Email Geeks

What the documentation says
3Technical articles

Documentation from various sources confirms that some spam traps are designed to mimic real user behavior, including opening emails and clicking links. This allows them to identify senders sending unsolicited emails and helps block spam sources. Advanced systems use this interaction to gather more information for spam detection algorithms.

Key findings

  • Mimicking Behavior: Some spam traps mimic real user behavior, including opening emails and clicking links.
  • Identification of Spammers: This activity helps identify senders sending unsolicited emails.
  • Blocking Spam: This tactic aids in blocking spam sources.
  • Advanced Systems: Advanced systems use this interaction to gather more information for spam detection.

Key considerations

  • Email Acquisition Practices: Ensure you have legitimate email acquisition practices to avoid hitting spam traps.
  • Consent and Permission: Obtain proper consent and permission before sending emails.
  • List Maintenance: Regularly clean and maintain your email list to remove inactive or unengaged subscribers.
Technical article

Documentation from RFC-Editor notes that while not all spam traps interact with content, some advanced systems are designed to open emails and click links, providing further information for spam detection algorithms.

March 2021 - RFC-Editor
Technical article

Documentation from Spamhaus states that some spam traps are designed to mimic real user behavior, which includes opening emails and clicking links. This allows them to effectively identify senders who are sending unsolicited email.

May 2022 - Spamhaus
Technical article

Documentation from Microsoft explains that spam traps can simulate user interaction, potentially opening and clicking on links. This is a tactic used to identify and block spam sources.

May 2021 - Microsoft