How could pristine spam traps enter a new member welcome series?
Summary
What email marketers say15Marketer opinions
Marketer from Email Geeks warns that hackers love to shove their prospective targets email address through welcome forms with email auto responders to flood mailboxes, so it's important to always secure your email collection endpoints.
Marketer from Email Geeks shares that bots could be a way traps enter, also they could be hitting the email signup endpoint directly. Some traps absolutely do engage based on what she’s heard in webinars.
Marketer from Email Geeks explains that she’s been involved in numerous situations where email deliverability problems were the first sign of attacks.
Email marketer from Senderock shares that harvesting from web scraping results in spam traps. They explain that this will result in many spam traps and a bad IP.
Email marketer from Quora explains that purchasing a mailing list will add spam traps. They explain that these lists are often not properly maintained.
Email marketer from Neil Patel warns against buying email lists, as they often contain spam traps. He explains that these traps are set up by mailbox providers to identify spammers, and hitting them can severely damage your sender reputation.
Marketer from Email Geeks says that requiring opt-in is a problem. Opt means optional, not required, and people will do anything not to get email they're being required to sign up for.
Email marketer from EmailVendorSelection explains that using very old lists are an issue. If they are too old, they suggest removing them.
Email marketer from Reddit explains user typos can result in hitting spam traps. Addresses with slight variations of common domains can sometimes be traps that the user has accidently entered.
Email marketer from Validity (previously ReturnPath) shares that poor data hygiene practices can lead to spam traps entering your lists. They explain that neglecting to remove inactive subscribers or validate email addresses increases the risk of accidentally mailing a recycled or pristine spam trap.
Marketer from Email Geeks suggests looking at the welcome flow’s bounce rate over time, also bot submissions are often obvious the one she’s dealing with now always submits an 10 character keyboard smash for the first name and another for the last name. Also check the spam complaint rate, cuz folks tend to fire back a lot of complaints in the aftermath of being flooded.
Email marketer from ActiveCampaign responds saying that not using double opt-in can cause spam traps. It's safer to use this.
Email marketer from Litmus says that accidental inclusion through form filling by bots. Some bots are designed to fill forms with random or harvested email addresses, some of which may be spam traps.
Marketer from Email Geeks explains it's typically not malicious or anything elaborate in her experience; just bad data collection without DOI.
Marketer from Email Geeks explains that you could hit the end point directly via http post, and you could even just tell the endpoint it passed captcha depending on how it’s setup.
What the experts say3Expert opinions
Expert from Word to the Wise, Laura Atkins, explains that poor data collection practices can lead to pristine spam traps entering a new member welcome series. Specifically, failing to validate email addresses or using single opt-in can allow traps to enter the system.
Expert from Spam Resource suggests that harvesting emails can result in Spam Traps. Explains that scraping email addresses from websites or other sources without permission often includes addresses created specifically to catch spammers.
Expert from Email Geeks suggests a typo from a user, or malicious input from a user could be an issue.
What the documentation says4Technical articles
Documentation from Amazon AWS suggests that failing to promptly process bounces and complaints can be an issue. Addresses that generate bounces and complaints for a long time but are not removed, eventually turn into spam traps.
Documentation from Spamhaus defines pristine spam traps as email addresses that have never been used for legitimate email communication. They explain that these traps are created specifically to catch spammers who harvest addresses or send unsolicited email to addresses obtained through questionable means.
Documentation from Mailchimp says compromised forms can be used maliciously. Explains that compromised signup forms can be exploited to add large numbers of addresses (including spam traps) to your list without consent.
Documentation from Microsoft shares that purchased lists often contain spam traps. They explain that legitimate email marketers build their lists organically and don't resort to buying them.