Can a hard bounced email address become deliverable again, and under what circumstances?
Summary
What email marketers say11Marketer opinions
Email marketer from Neil Patel explains that a hard bounce indicates a permanent reason why an email cannot be delivered, such as a nonexistent email address. However, they also note that deliverability can fluctuate. Factors such as sender reputation, content, and authentication play a role, suggesting that improvements in these areas could potentially make an address deliverable again if the initial hard bounce was due to temporary issues.
Marketer from Email Geeks explains that Yahoo used to hard bounce deliverable messages periodically. The SMTP non-deliverable message should be read to determine if it's a real failure, and the sending server should accommodate 5XX responses.
Email marketer from DigitalMarketer explains that while hard bounces are typically permanent, an email can become deliverable again if the original cause was temporary. They strongly recommend cleaning your email list to maintain a good sender reputation.
Email marketer from ActiveCampaign explains that hard bounces can be caused by an invalid email, the domain name doesn't exist, or the recipient's server has completely blocked delivery. If they fix their typo or other permanent block then mail can begin to be delivered.
Email marketer from Stack Overflow mentions that hard bounces can sometimes be caused by misconfigured SMTP servers or temporary DNS issues on the recipient's side. If these technical issues are resolved, the email address can become deliverable again.
Email marketer from Reddit suggests that a hard bounced email can become deliverable again if the user reactivates their account after a period of inactivity. This is especially true for free email providers like Gmail or Yahoo, where accounts may be temporarily deactivated due to inactivity.
Email marketer from Litmus explains that hard bounces can be caused by a non-existent email, but can also be caused by the recipient server completely blocking delivery from the sender, or because of a typo in the address which the recipient has corrected.
Email marketer from Mailjet explains that hard bounces are permanent errors, but sometimes temporary issues can cause a hard bounce. If the recipient's server is temporarily down, or their mailbox is full, it might result in a hard bounce. Once these temporary problems are resolved, future emails might be delivered successfully.
Email marketer from Constant Contact explains hard bounces indicate a permanent delivery failure. A hard bounce is permanent unless the recipient fixes the issue. For example, they could fix a typo in their email address. Otherwise, future emails will continue to bounce.
Marketer from Email Geeks shares Dela Quist's observation that some hard bounces reactivated after a year and generated revenue. However, this depends on what the ESP considers a hard bounce and the acceptable risk level due to potential bounce misclassifications.
Email marketer from SendPulse shares that hard bounces usually represent permanent delivery failures, like invalid addresses. Addresses can become deliverable again if a user reactivates an old account. They recommend cleaning your email list regularly to avoid high bounce rates that impact sender reputation.
What the experts say8Expert opinions
Expert from Email Geeks explains that organizations sometimes condition spam traps by hard bouncing mail for 1-2 years before activating them. Mailing these addresses can have consequences.
Expert from Email Geeks shares that free mail providers sometimes stop accepting mail for inactive addresses, but the addresses reactivate when the user logs in again, Microsoft is a big one for this.
Expert from Email Geeks shares that billing lapses can cause emails to bounce, and they work again once billing is resolved.
Expert from Email Geeks shares insight that in 2002, when ESPs and ISPs determined that 3 'user unknowns' was the agreed upon number. But they weren’t talking hard bounces they were specifically talking about ‘user unknowns’, and undeliverable addresses were removed after a few attempts was fine.
Expert from Email Geeks describes that sometimes MX servers incorrectly respond that an address is inactive due to disconnection from the backend database. ESPs often reactivate such addresses after a few 'user unknown' bounces to account for these receiving system errors.
Expert from Word to the Wise explains that if a recipient's mailbox reaches capacity, emails might hard bounce. If the recipient clears their mailbox and makes space, then emails can begin to deliver. As a warning the original hard bounce could indicate to inbox providers a potential reputation issue, so care should be taken when re-mailing.
Expert from Spamresource.com explains that it is possible for an email address to become deliverable again after a hard bounce, particularly if the initial bounce was due to temporary DNS issues or server problems on the recipient's end. If these issues are resolved, future attempts to send to the address may succeed.
Expert from Email Geeks explains that SMTP servers sometimes respond with a 5xy (permanent failure) even if the email address is still active.
What the documentation says4Technical articles
Documentation from Mailgun defines a hard bounce as a permanent reason why an email can't be delivered. However, they suggest that if the recipient takes action (like correcting a misspelled email address), the address could become deliverable again.
Documentation from Microsoft says that addresses that hard bounce due to an inactive account may become deliverable again when a user logs in after a period of dormancy and the account is reactivated by the provider.
Documentation from Amazon Web Services clarifies that hard bounces occur due to permanent reasons like a non-existent email address. While generally considered permanent, they note that if the recipient fixes the issue (e.g., corrects a typo in their email address), future emails could be delivered.
Documentation from RFC Editor regarding SMTP states a hard bounce reflects a permanent error. However, the standard acknowledges that network conditions and server configurations change, which can make previously unreachable addresses viable again, especially if underlying issues causing the permanent failure are resolved.