What are the benefits of Validity Certification for email senders?

Email marketer from Litmus shares that increased inbox placement ensures marketing messages reach the intended audience, leading to higher engagement rates and conversions.

Email marketer from Quora user DeliveryGuru shares that Validity Certification enhances sender reputation with major ISPs, helping your emails avoid spam folders and reach the intended recipients.

Email marketer from CampaignMonitor explains that implementing email authentication standards such as SPF and DKIM is essential for demonstrating the legitimacy of your email campaigns to mailbox providers.

Email marketer from EmailGeekAnswers.com says that certification provides competitive advantage through better inboxing rates, meaning that more customers see your emails than competitors

Email marketer from EmailStandards.org shares that improving deliverability drives marketing performance which improves ROI.

Email marketer from Reddit user EmailPro shares Validity Certification helps bypass spam filters resulting in higher inbox placement and better engagement, positively impacting your marketing campaigns.

Email marketer from Validity.com shares that Validity Certification improves inbox placement, reduces bounce rates, and provides valuable data insights, leading to better deliverability and increased ROI for email senders.

Email marketer from Email Marketing Forum user EmailExpert shares that Validity Certification provides monitoring tools and reporting, enabling senders to identify and address deliverability issues promptly.

Marketer from Email Geeks shares his experience with multiple certification tools, stating there is a benefit when used correctly for a specific purpose but is not a silver bullet and can't fix bad data and poor practices. Suggests it is beneficial for good senders to help maintain consistancy

Email marketer from Sender Score shares that certification helps improve sender reputation, which is a key factor in achieving consistent inbox placement.

Email marketer from Mailjet says that access to detailed deliverability data helps senders to optimize their email programs continuously and maintain high deliverability rates.

Marketer from Email Geeks shares that the data from Validity is better than anywhere else, and inbox placement at AOL/Yahoo and Hotmail improved, even before all metrics were met. He estimated a significant increase in revenue due to this change.

Marketer from Email Geeks explains the catch-22 of needing good practices for certification, but potentially not needing it if already following good practices. Certification could be beneficial to get the shadow of the doubt when things go wrong and that the daily data provided can be invaluable for understanding how your mail is being treated.

Email marketer from EmailVendorSelection.com says that the benefits of Validity Certification (better deliverability and sender reputation) often outweigh the costs, especially for senders with large email volumes, leading to increased revenue.

Expert from Email Geeks shares his thoughts on Validity Certification, mentioning its history with AOL/Yahoo/Microsoft, its potential redundancy for senders following best practices, and the possibility that its benefits stem from the required adherence to best practices rather than mechanical lift. He also notes the lack of guaranteed ISP benefit, the potential for suspension, and the added cost impacting ROI.

Expert from Word to the Wise explains that Validity Certification provides reputation monitoring and alerts, helping senders proactively address deliverability issues before they impact inbox placement.

Expert from Word to the Wise answers that there's a perceived value to paying for Validity Certification, it's not a guarantee of delivery. It has value only in getting better data to work from to identify and resolve issues.

Documentation from SparkPost explains that certification programs, like Validity, aim to verify legitimate senders, providing improved deliverability as participating ISPs grant certified senders more favorable treatment.

Documentation from Knowledge.validity.com explains that certified senders get preferential treatment from participating ISPs, bypassing many spam filters, and enhancing their sending reputation. This leads to increased delivery rates and improved engagement.

Documentation from RFC-Editor shares that implementing industry-standard authentication methods, like SPF, DKIM and DMARC improve email authentication which protects an organizations domains from use in email spoofing, phishing scams, and other malicious email activities.

Documentation from Microsoft details that being on certification lists provides email senders the ability to bypass email filtering. It is contingent on senders following documented best practices with email.