Are there any tools available to report on Verizon's new data feeds?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks says that 250ok already has SNDS and Google Postmaster Tools integrated and is pretty certain that they will be the first ones to have the Verizon data feed, due to their and VMG cooperation article about this specific case.
Marketer from Email Geeks has not built reporting on Verizon's new data feeds, but they've inquired about it. They also assume some third party tools are going to pick it up. Mentions the VMG deliv team was at an industry conference last week after the release, so it'll be a bit until tools pick it up more formally since they're still in beta.
Email marketer from SparkPost Blog explains that tools to monitor deliverability such as feedback loops and sender reputation monitoring help to identify deliverability problems.
Marketer from Email Geeks shares their response which indicates that Verizon is still figuring out the licensing structure around the data and how different organizations want to use it. They view the FBL as the free tier, the placement feed as tier 1 ($), and campaign performance as tier 2($$). The easiest way to get access for most senders is going to be through their ESP or a vendor like 250ok, as direct access is going to be via 1 to 1 commercial agreements only and they are not interested in individual agreements with brands.
Email marketer from Email Geeks says that 250ok already has SNDS and Google Postmaster Tools integrated and is pretty certain that they will be the first ones to have the Verizon data feed.
Email marketer from Email Geeks has not seen reporting tools built on Verizon's new data feeds but assumes some third party tools are going to pick it up.
Email marketer from Email Geeks shares that some senders have received replies to their application for Verizon data feeds. Senders are being added on a case by case basis and to their knowledge there are no third-party tools accessing the data, but assumes that will be coming.
Marketer from Email Geeks shares that some senders have received replies to their application for Verizon data feeds. Senders are being added on a case by case basis and to their knowledge there are no third-party tools accessing the data, but assumes that will be coming.
Email marketer from Email Geeks shares that the easiest way to get access for most senders is going to be through their ESP or a vendor like 250ok, as direct access is going to be via 1 to 1 commercial agreements only and they are not interested in individual agreements with brands.
Email marketer from Mailjet Blog mentions Feedback loops (FBLs) are a mechanism by which ISPs forward complaints from their users back to the original sender. This allows senders to remove these complaining users from their list and improve their sending reputation.
Email marketer from Email Geeks feels like there is a marketplace for someone to build a tool that is just SNDS, Google Postmaster Tools, and this new Verizon feed - without all the seed/panel data monitoring.
What the experts say3Expert opinions
Expert from Email Geeks shares that SNDS and GPT are part of their reputation tools, which includes things like RBL monitoring for Domains and IPs, along with some other tools. They are looking at the VMZ data, but have no timelines for support yet.
Expert from Spam Resource explains that Reputation metrics from different providers offer insights into deliverability challenges, and understanding these metrics is important for optimizing email campaigns.
Expert from Word to the Wise explains feedback loops (FBLs) are tools that allow senders to identify and remove users who mark their emails as spam, helping improve deliverability.
What the documentation says3Technical articles
Documentation from Google explains that Postmaster Tools provides data about your sending reputation, spam rate, feedback loops, and other metrics that can help you identify and fix deliverability problems when sending to Gmail users.
Documentation from Microsoft explains that SNDS (Smart Network Data Services) provides data about your IP address reputation, complaint rates, and other metrics that can help you identify and fix deliverability problems when sending to Microsoft email users.
Documentation from Verizon Media Postmaster mentions the availability of Feedback Loop (FBL) data, providing insights into user complaints, which helps senders identify and address issues affecting their email programs and overall sender reputation, improving deliverability.