How do I access Verizon Media Group (VMG) postmaster and what is the cost?
Summary
What email marketers say8Marketer opinions
Email marketer from StackOverflow mentions that there is not a publicly available API for the VMG postmaster tools. You would need to log in to the dashboard to access the data.
Email marketer from Email On Acid indicates that monitoring your sender reputation with Yahoo is essential and that using the tools provided by VMG can help improve deliverability rates. Exact costs not mentioned, but suggest using their platform for testing.
Marketer from Email Geeks mentions that the VMG postmaster is a paid service, with a possible free version in the future and that some big delivery reporting platforms provide this data as they pay Verizon for it.
Email marketer from Quora suggests using services like SendGrid or Mailjet as alternatives to directly accessing VMG postmaster tools. These platforms offer similar deliverability insights and are often more accessible, but may incur costs depending on usage.
Email marketer from Validity explains that the data from Verizon Media Group postmaster is available through Validity's Everest platform, which aggregates deliverability data from various sources. They did not detail a cost.
Email marketer from EmailDrip.com shares that VMG Postmaster tools offer valuable feedback loops, spam complaint rates, and authentication insights to improve email marketing strategies. Specific access and cost details are not provided.
Email marketer from Reddit mentions that accessing the basic VMG Postmaster tools is free after verifying your domain. For more detailed data and reporting, you might need to explore partnerships with deliverability service providers.
Email marketer from EmailVendorSelection.com details that Verizon Media Group's postmaster tools provide visibility into deliverability metrics for senders. Access is typically free upon domain verification, though enhanced data might require a paid subscription.
What the experts say4Expert opinions
Expert from Word to the Wise explains that Verizon/AOL's postmaster site is <https://postmaster.aol.com/> and details a range of tools to help debug email delivery issues. It does not, however, talk about costs.
Expert from Email Geeks explains there is a free component but it’s unclear what they offer or how you get to them. For that you’d probably need to email the address on the postmaster page.
Expert from Email Geeks mentions the paid service is available exclusively through Validity.
Expert from Email Geeks shares it's rumored to be prohibitively expensive, potentially costing 7 figures a year.
What the documentation says3Technical articles
Documentation from Yahoo Help explains that Yahoo Postmaster provides resources for senders to understand Yahoo's email policies and best practices. However, it does not detail the specific access or costs associated with more advanced deliverability tools.
Documentation from Verizon Media Postmaster explains that to access the VMG Postmaster tools, you need to visit the Verizon Media Postmaster website and follow the instructions for verification and setup. The tools provide insights into your email deliverability performance with Yahoo domains.
Documentation from BIMI Group highlights that VMG Postmaster data can be useful for monitoring deliverability, which is essential for ensuring your BIMI logo displays correctly in Yahoo inboxes. However, they don't mention costs or how to access it.