What are Verizon Media's postmaster tools and DKIM feed recommendations?
Summary
What email marketers say11Marketer opinions
Email marketer from Mailgun explains that DKIM records should be properly configured to ensure email authentication, which improves deliverability. They recommend using a unique DKIM key for each domain.
Marketer from Email Geeks shares that all their feeds (including standard feedback loops) are DKIM based and support IPs. Also recommends that ESP platforms sign all emails with their own unique DKIM key for easier management.
Email marketer from Reddit user emphasizes that using postmaster tools is key to understanding how mailbox providers view your email sending practices. They suggest closely monitoring complaint rates.
Email marketer from Reddit explains that managing DKIM keys properly can improve deliverability. Rotating keys periodically and monitoring for abuse are crucial.
Email marketer from GMass explains that Verizon Media, like other major email providers, require senders to authenticate their emails using SPF and DKIM and to monitor their sender reputation via postmaster tools.
Marketer from Email Geeks explains that Verizon Media's site is for marketeers and developers, while postmaster stuff remains on <http://postmaster.verizonmedia.com|postmaster.verizonmedia.com>. Placement feeds are available at <https://postmaster.verizonmedia.com/email-deliverability-performance-feeds>
Email marketer from EmailOnAcid highlights that using authentication methods such as DKIM are essential for brand protection and avoiding spam filters.
Email marketer from StackOverflow explains that using a unique DKIM selector is essential for security and allows you to rotate keys without disruption.
Email marketer from SparkPost highlights the importance of utilizing postmaster tools provided by email providers like Verizon Media to monitor sender reputation and identify potential deliverability issues.
Email marketer from Litmus stresses the importance of email authentication for improving deliverability and avoiding spam filters, suggesting senders prioritize implementing SPF, DKIM, and DMARC.
Email marketer from SendGrid recommends implementing DKIM to authenticate outgoing emails. They provide resources and guidelines for generating and configuring DKIM records.
What the experts say2Expert opinions
Expert from Word to the Wise highlights the importance of using feedback loops provided by major mailbox providers like Verizon Media. They emphasize the need to process and act upon the data received to maintain a good sender reputation.
Expert from Spam Resource recommends using a strong DKIM key size (2048 bits or higher) to ensure email authenticity and prevent tampering. They suggest regularly reviewing and updating DKIM records.
What the documentation says4Technical articles
Documentation from Oath Postmaster (Verizon Media) explains that their postmaster program offers tools and guidelines to ensure deliverability to Yahoo and AOL users. They emphasize monitoring reputation and adhering to best practices.
Documentation from Verizon Media Postmaster explains that their Postmaster site provides information and tools for senders to understand and improve their email delivery to Verizon Media inboxes, including feedback loops, complaint rates, and authentication standards.
Documentation from Verizon Media Postmaster details that they strongly recommend senders implement DKIM signing for their emails. This helps in authenticating the sender and improving deliverability. They support standard DKIM configurations.
Documentation from RFC Standards details the technical specifications for DomainKeys Identified Mail (DKIM), defining how to sign and verify email messages using cryptographic keys.