How much does Verizon Placement Feed and Campaign Performance Feed cost and who uses it?

Email marketer from Reddit states that the value of a placement feed depends heavily on the scale and sophistication of the email marketing operation, suggesting it's more relevant for larger companies or ESPs, and the cost would likely reflect that.

Email marketer from Twitter mentions that access to granular ad feed data, like placement and performance, is generally reserved for larger advertisers or ad tech companies who can justify the cost and have the technical expertise to process the data.

Email marketer from Quora responds that Verizon Media Placement Feed (now Yahoo Placement Feed) provides marketers with data-driven insights to optimize their ad campaigns and improve ROI, but pricing is dependent on individual needs and goals and would require contacting their sales team directly.

Email marketer from Stack Overflow explains that campaign performance feeds are used by advertising platforms and larger advertisers who need detailed programmatic access to campaign data for analysis and optimization. The cost is typically negotiated based on data volume and usage.

Marketer from Email Geeks mentions that there were also some very strict policies in the NDAs and agreements for Verizon Placement Feed and Campaign Performance Feed, which may be why there isn’t much publicly available information about it.

Email marketer from adMarketplace explains that Verizon Media Native Placement Reporting allows advertisers to see performance data for their native ad placements on Verizon Media properties, but doesn't directly mention cost or specific users beyond advertisers using the Verizon Media ad platform.

Marketer from Email Geeks shares that the Verizon Placement Feed and Campaign Performance Feed costs money and is integrated into Everest on Validity, but is unsure if it's obtainable without it.

Marketer from Email Geeks explains that VTO is a Validity exclusive but the Verizon feeds are not. They are not aware of anyone else who has implemented it yet, and that it does cost money.

Expert from Email Geeks shares that the amount they've heard the Verizon Placement Feed and Campaign Performance Feed costs is astronomical, like six figures per month.

Expert from Word to the Wise notes that costs for such feeds are often quite high, usually reserved for larger ESPs or enterprises with significant marketing budgets. She suggests direct negotiations are necessary to determine actual pricing and implementation details. Unfortunately I cannot find a specific URL of Laura answering the question.

Documentation from Verizon Media Advertising explains the availability of native advertising solutions and reporting within their platform, but doesn't provide specific pricing details for placement feeds or a comprehensive list of users. It suggests contacting Verizon Media sales for detailed information.

Documentation from Validity explains the integration of data feeds within the Everest platform but doesn't provide specific pricing information for the Verizon/Yahoo placement feed. Cost information is available upon contacting sales.

Documentation from Yahoo Advertising explains the availability of solutions and reporting within their platform, but doesn't provide specific pricing details for placement feeds or a comprehensive list of users. It suggests contacting Yahoo Advertising sales for detailed information.