How can I gain access to Yahoo's Campaign and Performance Feeds as an ESP?

Marketer from Email Geeks shares that access to Yahoo's Campaign and Performance Feeds has been elusive for many years, suggesting waiting until it's publicly available while also pointing to a blog post indicating improved tools are coming.

Email marketer from Reddit shares that generally, larger ESPs with established reputations and significant email volume are more likely to be granted access to Yahoo's feeds due to the need for responsible usage and data handling.

Marketer from Email Geeks explains that access to Yahoo's Campaign and Performance Feeds is not universally granted; Yahoo reserves the right to decide who gets access.

Email marketer from Quora suggests that ESPs should ensure they have robust authentication practices (SPF, DKIM, DMARC) in place and a clear process for handling complaints and feedback to demonstrate their commitment to responsible sending.

Marketer from Email Geeks suggests that for future tools better suited to support insights, to watch the Yahoo postmaster blog: <https://blog.postmaster.yahooinc.com>, as they are working on it.

Marketer from Email Geeks states that he cannot comment on any timelines.

Email marketer from Email Vendor Selection shares that proactively monitoring your sender reputation and using tools that provide insights into deliverability issues is crucial. They also suggests that you can try to get access but be patient.

Email marketer from EmailGeek explains that access to Yahoo's Campaign and Performance Feeds is not guaranteed and Yahoo reserves the right to decide who gains access. He suggested to watch <https://blog.postmaster.yahooinc.com> for future tool releases.

Expert from Word to the Wise (Laura Atkins) explains that actively participating in feedback loops is critical. If you can't get direct feed access immediately, leverage available feedback loops to improve sending practices, and then you will have a much better chance of getting access to the Yahoo feeds.

Expert from Spam Resource (John Levine) explains that building a good sender reputation with consistent sending practices and adhering to email authentication standards (SPF, DKIM, DMARC) is essential before requesting access to sensitive resources like Yahoo's feeds.

Documentation from Senders.yahooinc.com details that the Complaint Feedback Loop (CFL) allows senders to receive reports about user complaints, helping them identify and address deliverability issues. ESPs can access this by following instructions on the page.

Documentation from Yahoo outlines that the Sender Hub will offer better insights directly, suggesting that ESPs should anticipate these enhanced tools rather than focusing solely on feed access.

Documentation from Senders.yahooinc.com explains that to apply for the Yahoo Feeds program, including Campaign and Performance Feeds, ESPs should email mail-questions@yahooinc.com. Access is granted at Yahoo's discretion.