How useful are Verizon Media's engagement feeds to ESPs and clients?

Email marketer from Email Marketing Forum answers that the usefulness of Verizon Media's engagement feed data depends on the sender's ability to translate the data into actionable steps to improve their email program.

Marketer from Email Geeks responds that he is only seeing this from his end as the technician and when a client reaches out they typically want to drill down to the "Who" and "Why". This supports the question of usefulness.

Email marketer from ValGeisler.com responds that the engagement feeds allow senders to proactively manage their email performance and improve overall deliverability by giving insights into user behavior.

Marketer from Email Geeks shares it's a useful indicator of customers/campaigns that need review/remediation/investigation.

Marketer from Email Geeks shares that as an ESP he can't think of the aggregated data being of great use to them or their clients, but maybe he is wrong.

Email marketer from Only Influencers shares that Verizon Media's engagement feed provides daily metrics about user engagement with emails, including complaints, spam trap hits, authentication failures, and delivery issues, allowing senders to identify and address problems.

Email marketer from Stack Overflow explains that one limitation is the lack of direct integration with common email marketing platforms, requiring manual data processing and analysis.

Email marketer from EmailVendorSelection explains that the Verizon Media engagement feed helps monitor sender reputation and identify deliverability issues early, but its usefulness depends on the sender's ability to act on the data provided.

Email marketer from Reddit shares that for small senders, the Verizon Media engagement feeds might be less valuable due to the limited data volume and the effort required to analyze the information effectively.

Email marketer from Quora shares that Verizon Media's engagement feeds provide more granular data compared to traditional feedback loops, allowing for quicker identification of specific issues affecting deliverability.

Expert from Word to the Wise explains that engagement feeds can help senders understand how their recipients are interacting with their mail and if people are not clicking through to a website in the email then it's not a useful feed.

Expert from Spam Resource explains that Verizon Media's engagement feeds can be valuable if ESPs and clients have the expertise and resources to analyze and act upon the data to improve their sending practices.

Documentation from Verizon Media Postmaster shares that the engagement feeds provide senders with aggregated data on how Verizon Media users are interacting with their emails, including complaint rates, spam trap hits, and authentication results.

Documentation from Verizon Media Postmaster explains that the data from engagement feeds helps senders to proactively identify and address deliverability issues, ultimately improving inbox placement and email performance.

Documentation from Verizon Media Postmaster explains that to access the engagement feeds, senders must sign up through the Verizon Media Postmaster website and meet certain volume and authentication requirements.