Are there any current issues with Yahoo FBL emails?
Summary
What email marketers say13Marketer opinions
Email marketer from Stack Overflow shares that problems with Yahoo FBL can sometimes be intermittent and related to Yahoo's internal systems. The advice is to ensure that all sending practices are compliant and to monitor trends over time to differentiate between temporary glitches and systemic issues.
Email marketer from Email on Acid explains that deliverability problems could mask or exacerbate any underlying issues with Yahoo FBL reports. The guide emphasizes the importance of monitoring overall email health, which includes authentication status, bounce rates, and spam complaints, to provide a broader picture of deliverability issues.
Email marketer from Validity Blog discusses changes from Yahoo and Gmail for 2024, emphasizing the need for senders to authenticate their email. The article indicates that if authentication standards aren't met and spam rates are high, inbox placement will suffer, which would indirectly affect the accuracy and reception of FBL data.
Marketer from Email Geeks is seeing issues on their end across multiple ESPs.
Marketer from Email Geeks confirms there is an issue, sharing that they emailed details to Marcel.
Marketer from Email Geeks shares there shouldn’t be Yahoo FBL issues and offers support team contact information if reports are expected but not received.
Marketer from Email Geeks shares that Yahoo has acknowledged the issue is internal.
Email marketer from Mailjet highlights upcoming stricter requirements from Yahoo and Gmail in Q1 2024 that will affect email senders, including bulk senders. These changes will necessitate proper authentication (SPF, DKIM, DMARC), easy unsubscription, and keeping spam rates low. Not meeting these standards might result in deliverability issues, likely affecting FBL data reception.
Email marketer from Neil Patel's Blog warns that Yahoo and AOL are tightening email requirements, which could impact FBL data if not compliant. Senders should authenticate email with SPF, DKIM, and DMARC, keep spam rates under 0.3%, and use an easy unsubscribe process to avoid being marked as spam, affecting FBL feedback.
Email marketer from SendGrid touches upon Yahoo/AOL requirements for 2024 - senders will need to authenticate email with SPF, DKIM, and DMARC, keep spam rates under 0.3%, and use an easy unsubscribe process to avoid being marked as spam, affecting FBL feedback, similar to Neil Patel's blog
Email marketer from Litmus points out that deliverability issues, resulting from poor sending practices or authentication problems, can indirectly affect the reliability of FBL data. Litmus emphasizes monitoring overall deliverability metrics to identify potential problems with inbox placement.
Email marketer from Reddit User r/emailmarketing mentions that others may be experiencing delays or inconsistencies with FBL reports from Yahoo. The suggestion is to cross-reference with other deliverability metrics and potentially contact Yahoo support if the issues persist.
Marketer from Email Geeks is starting to see the Yahoo FBL issue today, for statistically significant amount of senders
What the experts say2Expert opinions
Expert from Word to the Wise indicates senders should adhere to best practices for deliverability, including setting up authentication, list hygiene and monitoring reputation. If FBLs are not being received or there are concerns about the accuracy of FBL data, the recommendation is to verify FBL setup with Yahoo.
Expert from Spam Resource (Laura Atkins) discusses the importance of Feedback Loops (FBLs) in general. Though not directly about Yahoo FBL issues, the article describes what to do when you are not receiving FBL's which includes authentication, list hygiene and checking your registration is still valid.
What the documentation says4Technical articles
Documentation from SparkPost outlines best practices for ensuring deliverability, noting that poor authentication or high complaint rates can impact feedback loop mechanisms. SparkPost advises closely monitoring all sender reputation metrics, as Yahoo may throttle or block senders with poor reputations, affecting FBL data.
Documentation from DMARC.org discusses DMARC setup and reporting, including Aggregate Reports (RUA) and Forensic Reports (RUF). Although not specific to Yahoo, DMARC reports provide valuable insights into potential authentication issues and spam complaints, acting as a broader feedback loop that can complement or highlight FBL issues if Yahoo's FBL is not functioning as expected.
Documentation from Yahoo Help indicates that senders need to adhere to best practices for deliverability, including setting up authentication and monitoring reputation. While it doesn't specifically call out FBL issues, it implies that problems with deliverability can stem from not following their guidelines.
Documentation from RFC Editor explains that while RFC doesn't directly address Yahoo FBL, it is useful for understanding the underlying protocols and standards, such as SMTP and authentication methods, which are crucial for ensuring proper FBL reporting. Incorrect setups of these systems can impact FBL functionality.