Can ESP clients sign up for Validity FBL and how do they validate their IPs/domains?
Summary
What email marketers say13Marketer opinions
Email marketer from Mailjet.com explains that Mailjet clients can leverage feedback loops (FBLs) through Mailjet's platform, which handles the technical setup and validation, allowing senders to focus on managing their email content and list hygiene.
Email marketer from Litmus.com discusses the value of feedback loops (FBLs) for senders in monitoring spam complaints and maintaining a healthy sender reputation, emphasizing the need for proper authentication and list management practices.
Marketer from Email Geeks explains that anyone can sign up for Validity FBL, but they do run IP/domain validation, so you need to be able to do that or work with your ESP for them to do it on your behalf.
Marketer from Email Geeks states that senders can sign up for Validity FBL.
Email marketer from EmailToolTester.com outlines the process for senders to implement feedback loops (FBLs), highlighting the importance of signing up with individual ISPs and validating sending domains to receive spam complaint data directly.
Email marketer from Senderscore.org (Return Path) explains that senders can utilize feedback loops (FBLs) to monitor and manage their email reputation by validating their sending IPs and domains with participating ISPs.
Email marketer from SocketLabs.com shares that using feedback loops (FBLs) allows senders to track spam complaints and improve email deliverability by validating sending domains and IPs with participating ISPs, enabling proactive reputation management.
Email marketer from PostmarkApp.com mentions that managing feedback loops (FBLs) involves setting up authentication (SPF, DKIM) and validating sending domains with ISPs to ensure accurate spam complaint reporting, helping maintain a positive sender reputation.
Marketer from Email Geeks suggests signing up for Validity FBL based on DKIM as an alternative.
Email marketer from GlockApps.com explains that feedback loops (FBLs) help senders identify and address issues causing spam complaints by providing direct data from ISPs, which requires validating sending IPs and domains.
Email marketer from Validity.com confirms that senders can access FBL data through Validity Everest, providing insights into spam complaints, even without direct FBL access.
Marketer from Email Geeks says that if you reach a dead end with the ESP and still need Comcast FBLs, DKIM signup for the domains is another option, but the DKIM option is not available for all their FBL partners.
Email marketer from MailerLite.com mentions that monitoring sender reputation involves using feedback loops (FBLs) to track spam complaints and maintaining proper authentication records (SPF, DKIM) to validate sending domains and IPs.
What the experts say3Expert opinions
Expert from Email Geeks guesses that anyone can sign up to Validity FBL if they are willing to pay and can validate that the IP/domains are under their control.
Expert from Wordtothewise.com explains that Feedback Loops (FBLs) provide valuable insights into spam complaints, enabling senders to identify and address deliverability issues by properly authenticating sending sources and managing subscriber lists.
Expert from Spamresource.com explains that senders, including ESP clients, can access Feedback Loops (FBLs) to manage their sender reputation. The validation process involves proving ownership of the sending IP addresses and domains.
What the documentation says4Technical articles
Documentation from SparkPost.com outlines domain validation procedures for setting up feedback loops (FBLs), highlighting the importance of DKIM and SPF records for verifying sender identity and ensuring accurate spam complaint reporting.
Documentation from Comcast.net details the process of setting up a feedback loop (FBL) with Comcast, emphasizing the need for domain and IP address validation to ensure proper reporting of spam complaints.
Documentation from Google.com (Gmail Postmaster Tools) details the process for senders to set up a feedback loop (FBL) with Google, requiring domain verification through DNS records to ensure legitimate spam complaint reporting.
Documentation from Microsoft.com explains the Sender Network Data Services (SNDS) and Junk Mail Reporting Program (JMRP), which allow senders to monitor their IP reputation and receive spam complaint data from Microsoft users by validating their IP addresses.