How do I set up Braze with Validity/Everest seed lists?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Geeks offers to monitor seed logs to ensure emails aren't missing from their side, and is the seed manager for Validity.
Email marketer from Email Geeks shares that they imported the seed list into Braze with their emails, but set the external ID’s as everestseedlist-1, everestseedlist-2, etc.
Email marketer from Reddit advises that cleaning your email list regularly and segmenting it helps maintain a good sender reputation, so that the reputation can be monitored in everest and braze will benefit from the increased deliverability
Email marketer from StackOverflow suggests setting up custom headers in Braze to identify seed list emails. This involves adding headers like 'X-Everest-Seed: true' to your campaigns and then filtering based on these headers in Validity to track seed performance. This may not be directly possible in Braze, but is a method for other ESPs to integrate
Email marketer from Quora recommends ensuring that the seed list in Everest matches the email addresses being used in Braze and verifying that the seed emails are not being suppressed or filtered out by Braze's systems. In addition, ensure you are actively monitoring
Email marketer from Email Geeks offers to monitor seed logs to ensure emails aren't missing from their side, and is the seed manager for Validity.
Email marketer from Litmus shares that seed testing is an effective method to check email placement, but ensure the seed list is up to date and accurately reflects your target audience to ensure accurate results inside Braze using seed data from Everest.
Email marketer from Email on Acid indicates to upload your seed list, then add seed list to your campaigns inside Everest. Reviewing the inbox placement for performance metrics.
Email marketer from EmailToolTester explains Everest monitors email campaigns via a seed list and provides actionable data that empowers you to improve campaign performance. To send email event data to Validity Everest. To set up a webhook, create a new webhook within Braze.
Email marketer from Email Geeks shares that they imported the seed list into Braze with their emails, but set the external ID’s as everestseedlist-1, everestseedlist-2, etc.
What the experts say2Expert opinions
Expert from Spam Resource discusses the importance of setting up seed lists correctly and actively monitoring their performance using tools like Validity Everest, emphasizing the need for list hygiene and proper authentication to improve deliverability to the inbox when using seed data.
Expert from Word to the Wise details how to get the most out of using seed lists as a part of a wider email testing regime. It is important to monitor and compare your results in multiple services to get an accurate picture of overall deliverability.
What the documentation says6Technical articles
Documentation from Braze Help Center explains that seed groups are employed to measure deliverability across various mailbox providers. They recommend uploading seed lists with unique, identifiable external IDs (e.g., `everestseedlist-1`).
Documentation from Braze's knowledge base explains steps to troubleshooting issues with campaign delivery. Including steps to confirm deliverability, and reasons for email supressions that may affect seed addresses. This should be reviewed when not seeing seed list data in Everest.
Documentation from Validity Help Center explains how to add a seed list to Everest, indicating that users should go to the 'My Everest' and then the 'Seed List Management' page to add seeds. Ensure you name seedlist
Documentation from Validity Knowledge Base provides steps to troubleshoot if seed data is missing. This includes verifying seed placements are active and correctly configured within Validity and confirming data ingestion from your ESP (Braze).
Documentation from Braze explains to send email event data to Validity Everest. To set up a webhook, create a new webhook within Braze by navigating to Developer Console > Webhooks, then select the POST method and the destination URL provided by Validity.
Documentation from Validity that they offer integration and direct support for Braze and Everest integration. Contact validity support to ensure integration is set up correctly.