What are the best alternatives to Validity for email certification and deliverability data?
Summary
What email marketers say13Marketer opinions
Email marketer from Sender Score shares about IP Reputation. Sender Score provides a score for a sending IP address's reputation, with insights into the impact of the score. Higher scores typically result in better deliverability.
Email marketer from Mailjet Blog shares that Sendinblue is an excellent alternative for comprehensive email marketing features, including deliverability tools and marketing automation.
Email marketer from Postmark explains that they specialize in transactional email deliverability, offering fast and reliable email sending with detailed analytics.
Email marketer from Email on Acid shares that their platform helps preview emails across different devices and email clients, ensuring consistent rendering and improved user experience.
Marketer from Email Geeks explains that isipp.com is a "certification" service, and they don't offer the same reputation dashboard features as Validity's Everest. Ken also mentions a pop-up advertising a "FREE" course on "How to do Cold Email Right", suggesting caution.
Email marketer from Mail-Tester recommends using their service to check the spam score of your emails before sending them, helping identify potential deliverability issues.
Email marketer from Return Path (now Validity) shares that their Everest platform offers comprehensive deliverability monitoring, reputation management, and inbox placement testing.
Marketer from Email Geeks from Validity, answers questions about their Certification services, mentioning relationships with Mailbox Providers (MBPs) to provide a "positive signal" and offering deliverability data direct from the source, as well as a team of experts monitoring for reputation issues.
Email marketer from Reddit suggests using Mailgun for transactional emails due to its robust API and deliverability features.
Marketer from Email Geeks comments the comments in the thread apply to all of the certification programs. Talent at each may be more of what you're paying for.
Email marketer from Email Marketing Forum shares that utilizing a combination of free tools such as Google Postmaster Tools and setting up feedback loops can provide a cost-effective approach to monitor deliverability.
Email marketer from Litmus shares that Litmus offers tools for email testing and tracking, which can help ensure emails render correctly and reach the inbox.
Email marketer from GlockApps Blog suggests using their platform for deliverability testing, which helps identify issues affecting inbox placement and provides insights for improvement.
What the experts say2Expert opinions
Expert from Spam Resource, John Levine, explains the importance of monitoring blocklists as a key component of deliverability monitoring, and to understand the impact of being listed on different blocklists.
Expert from Word to the Wise, Laura Atkins, recommends considering the coverage and relevance of feedback loops (FBLs) offered by different mailbox providers when seeking alternatives for deliverability data, as FBLs provide direct insights into spam complaints.
What the documentation says5Technical articles
Documentation from RFC shares about SPF records. SPF (Sender Policy Framework) is an email authentication method designed to prevent spammers from sending messages on behalf of your domain.
Documentation from RFC shares about DKIM. DKIM (DomainKeys Identified Mail) is an email authentication method designed to detect email spoofing.
Documentation from Google Postmaster Tools explains that it is a free tool to monitor sender reputation, spam rates, and other deliverability metrics for Gmail users.
Documentation from SparkPost explains that their platform provides robust analytics and deliverability tools, offering insights into sender reputation and inbox placement.
Documentation from Microsoft SNDS (Smart Network Data Services) explains that it allows senders to monitor the reputation of their sending IPs on the Microsoft network.