What are some alternative inbox placement monitoring tools to Validity?

Summary

Various alternative inbox placement monitoring tools to Validity exist, catering to different needs and budgets. MailMonitor, Litmus, GlockApps, InboxReady, and Email on Acid are frequently recommended. GlockApps is noted for its affordability, particularly for smaller senders. Litmus provides comprehensive testing features integrated with analytics. Mail-tester.com offers a quick content and server configuration analysis. Seed lists, specialized providers, and EmailGeeks Slack archives are also suggested resources. Mailjet and SendGrid offer inbox placement testing as part of broader suites. Mailosaur provides automated email testing for deliverability insights, while Spamresource.com and Word to the Wise highlight specialized providers and seed list strategies. Considerations include budget, feature set, integration needs, and the desired level of comprehensiveness.

Key findings

  • MailMonitor: Offers comprehensive deliverability and inbox placement monitoring.
  • GlockApps: Affordable and easy to use, especially for smaller senders; utilizes test emails to analyze placement.
  • Litmus: Provides robust inbox placement testing features integrated with email testing and analytics; detailed testing and deliverability.
  • Mail-tester.com: Quick content and server configuration analysis for deliverability issues.
  • Email on Acid: Offers email testing across multiple email clients to ensure correct delivery.
  • Seed Lists: Used for monitoring inbox placement and identifying deliverability issues by tracking placement in test accounts.
  • Specialized Providers: Many providers specialize in monitoring inbox placement, tracking deliverability across various ISPs.
  • EmailGeeks Slack: A good place to get further recommendations.
  • InboxReady: Offers similar functionality to Validity, including inbox placement monitoring.
  • Mailjet: Offers inbox placement testing within their deliverability suite.
  • SendGrid: Partners with Validity and Litmus for inbox placement services.
  • Mailosaur: Offers automated email testing useful for determining deliverability.

Key considerations

  • Budget: GlockApps is recommended as a budget-conscious alternative to Validity; consider the costs associated with different tools.
  • Feature Set: Consider the specific features needed, such as comprehensive deliverability monitoring vs. quick content analysis; evaluate the scope of provided data.
  • Integration: Litmus offers integrated testing and analytics for a holistic view; consider how well the monitoring integrates with your email platform.
  • Testing Method: Understand the method used for testing (e.g., test accounts, seed lists) and its accuracy; seed list management requires care.
  • Comprehensive Suite: Evaluate whether you need a full deliverability suite or just inbox placement monitoring; actionable insights should be the ultimate goal.
  • Actionable Insights: Data driven approaches for identifying and resolving deliverability problems.

What email marketers say
12Marketer opinions

Several alternative inbox placement monitoring tools to Validity are available, each offering unique features and benefits. MailMonitor, Litmus, GlockApps, and Email on Acid are frequently mentioned. GlockApps is highlighted as an affordable option. Mail-tester.com offers a quick analysis of email content and server configuration. EmailGeeks Slack archives might contain more suggestions. It's important to consider factors like budget and required feature set.

Key opinions

  • MailMonitor: Offers a comprehensive view of email deliverability and inbox placement.
  • GlockApps: Affordable and easy to use, especially for smaller senders.
  • Litmus: Provides robust inbox placement testing features integrated with email testing and analytics.
  • Mail-tester.com: Quick analysis of email content and server configuration for deliverability issues.
  • Email on Acid: Offers email testing across multiple email clients to ensure correct delivery.
  • EmailGeeks Slack: A good place to get further recommendations.

Key considerations

  • Budget: GlockApps is recommended as a budget-conscious alternative to Validity.
  • Feature Set: Consider the specific features needed, such as comprehensive deliverability monitoring vs. quick content analysis.
  • Integration: Litmus offers integrated testing and analytics for a holistic view.
  • Community: EmailGeeks Slack could offer valuable suggestions.
Marketer view

Marketer from Email Geeks reminds that as a Vancouver-based organization, DUER is subject to Canada's anti-spam law (CASL) which requires actual opt-in and consent before putting someone on a mailing list.

June 2024 - Email Geeks
Marketer view

Marketer from Email Geeks shares that InboxReady also has similar functionality including inbox placement monitoring and suggests a demo.

July 2021 - Email Geeks
Marketer view

Email marketer from MailPoet suggests using a service like MailMonitor for a more comprehensive analysis of email deliverability and inbox placement rates.

April 2021 - MailPoet
Marketer view

Email marketer from TrustRadius mentions that Validity is good but expensive and suggests exploring alternatives like GlockApps for budget-conscious inbox placement monitoring.

June 2021 - TrustRadius
Marketer view

Email marketer from EmailGeeks Slack Channel suggest checking the EmailGeeks Slack archives for a list of tools, implying there are options discussed within the community.

March 2023 - EmailGeeks Slack Channel
Marketer view

Email marketer from StackOverflow recommends using a combination of tools like Return Path (Validity) and Email on Acid (Litmus) for comprehensive deliverability and rendering testing.

April 2022 - StackOverflow
Marketer view

Email marketer from Reddit suggests GlockApps for inbox placement testing, emphasizing its affordability and ease of use, especially for smaller senders.

January 2025 - Reddit
Marketer view

Email marketer from EmailOnAcid explains that they offer email testing across multiple email clients. Their service can be used to determine if emails are being delivered correctly.

January 2025 - EmailOnAcid
Marketer view

Email marketer from Email Vendor Selection Guide shares that 250ok (now Validity) offers comprehensive deliverability monitoring, including inbox placement, sender reputation, and DMARC monitoring.

January 2024 - Emailvendorselection.com
Marketer view

Email marketer from Quora suggests using Mail-tester.com for a quick analysis of email content and server configuration to identify potential deliverability issues impacting inbox placement.

January 2023 - Quora
Marketer view

Email marketer from EmailToolTester explains that Litmus provides robust inbox placement testing features, integrated with its email testing and analytics suite, for a holistic view of email performance.

December 2023 - EmailToolTester
Marketer view

Email marketer from G2 shares that MailMonitor offers a comprehensive view of email deliverability and inbox placement, highlighting its strengths in monitoring and reporting.

March 2022 - G2

What the experts say
2Expert opinions

Experts recommend using dedicated providers for monitoring inbox placement, which track deliverability rates across various ISPs and mailbox providers. Additionally, utilizing seed lists (sending emails to test accounts and tracking their placement) is suggested to identify deliverability issues.

Key opinions

  • Specialized Providers: Many providers offer services to monitor inbox placement across different ISPs.
  • Seed Lists: Using seed lists can help identify deliverability issues and track inbox placement.

Key considerations

  • Provider Selection: Consider providers that offer comprehensive tracking across various ISPs.
  • Seed List Management: Properly manage and maintain seed lists for accurate monitoring.
  • Actionable Insights: Focus on using the data from providers and seed lists to identify and fix deliverability problems.
Expert view

Expert from Spamresource.com explains that many providers specialize in monitoring inbox placement. They help track deliverability rates across different Internet Service Providers (ISPs) and mailbox providers, giving senders a view of where their emails land.

December 2022 - Spamresource.com
Expert view

Expert from Word to the Wise suggests using seed lists to monitor inbox placement and identify deliverability issues. Seed lists involve sending emails to a group of test accounts at various ISPs and tracking whether they land in the inbox, spam folder, or are blocked.

October 2021 - Word to the Wise

What the documentation says
5Technical articles

Several email platforms and testing tools offer inbox placement monitoring. Mailjet includes it as part of their deliverability suite, while SendGrid partners with Validity and Litmus for these services. GlockApps uses a network of test accounts to analyze email placement. Litmus provides comprehensive email testing and deliverability tools. Mailosaur focuses on automated email testing for deliverability, although not specifically inbox placement.

Key findings

  • Mailjet: Offers inbox placement testing within their deliverability suite.
  • SendGrid: Partners with Validity and Litmus for inbox placement services.
  • GlockApps: Uses test emails to analyze placement in inbox, spam, or missing folders.
  • Litmus: Provides comprehensive email testing and deliverability tools.
  • Mailosaur: Offers automated email testing useful for determining deliverability.

Key considerations

  • Integration: Consider how well the inbox placement monitoring integrates with your existing email platform.
  • Testing Method: Understand the method used for testing (e.g., test accounts, seed lists) and its accuracy.
  • Comprehensive Suite: Evaluate whether you need a full deliverability suite or just inbox placement monitoring.
  • Automation: Automated email testing is useful for determining deliverability.
Technical article

Documentation from Mailosaur provides information that it isn't strictly an inbox placement tool, it allows automated email testing, which is useful for determining email deliverability.

February 2023 - Mailosaur
Technical article

Documentation from Mailjet describes that they offer inbox placement testing as part of their deliverability suite, focusing on identifying and resolving deliverability issues across different ISPs.

November 2021 - Mailjet
Technical article

Documentation from Litmus details their email testing and deliverability tools, including features to check inbox placement across various email clients and spam filters.

March 2022 - Litmus
Technical article

Documentation from SendGrid highlights that they partner with third-party deliverability providers like Validity and Litmus to offer inbox placement testing and monitoring as part of their platform.

June 2022 - SendGrid
Technical article

Documentation from GlockApps explains their inbox placement testing process, which involves sending test emails to a network of email accounts and analyzing where the emails land (inbox, spam, or missing).

October 2021 - GlockApps