What are the best alternatives to ReturnPath for inbox placement and reputation monitoring across multiple SFMC business units?

Email marketer from Reddit explains that for small businesses GlockApps is a good replacement for ReturnPath, however for companies with higher demands then Validity Everest is the best option.

Email marketer from SparkPost emphasizes SparkPost's deliverability tools and analytics, promoting it as a platform for ensuring high inbox placement rates and managing sender reputation, appealing to those seeking alternatives to ReturnPath.

Marketer from Email Geeks suggests Glock Apps as a cost-effective option for inbox placement monitoring, acknowledging it's less comprehensive than larger platforms but still effective.

Email marketer from Mailjet suggests monitoring your sender reputation using tools such as Google Postmaster Tools or Microsoft SNDS, these reputation monitoring tools help measure the health of your sending and provide you with insights into what could be improved, as well as being a replacement for ReturnPath.

Email marketer from Stack Overflow recommends using a combination of SPF, DKIM, and DMARC to improve transactional email deliverability. They also suggest monitoring sender reputation using tools like Google Postmaster Tools and suggest using MailJet, SendGrid or Amazon SES.

Email marketer from Litmus highlights Litmus's email analytics and deliverability features, positioning it as a solution for monitoring inbox placement and identifying deliverability issues, valuable for users migrating from ReturnPath.

Marketer from Email Geeks suggests Inbox Monster as an option for inbox placement monitoring.

Email marketer from Validity suggests that Validity Everest offers a suite of tools for optimizing email deliverability, including inbox placement monitoring, reputation management, and pre-send testing, making it a robust alternative to ReturnPath.

Email marketer from GlockApps promotes GlockApps as a cost-effective and reliable tool for inbox placement monitoring, spam testing, and email authentication checks, suitable for businesses seeking a ReturnPath alternative.

Email marketer from MailMonitor positions MailMonitor as a comprehensive solution for deliverability monitoring, offering features like inbox placement, spam filter testing, and reputation monitoring, targeting users looking to replace ReturnPath.

Marketer from Email Geeks recommends Glock Apps for inbox placement monitoring, noting its effectiveness for multiple clients.

Email marketer from Email on Acid explains the importance of testing to ensure your emails don't end up in the spam folder. Testing tools, such as Email on Acid provide an alternative to ReturnPath.

Expert from Word to the Wise highlights the importance of actively monitoring your sender reputation and deliverability metrics as a foundation for maintaining a healthy email program. She recommends using tools beyond just inbox placement, focusing on understanding engagement data and feedback loops.

Expert from Word to the Wise recommends focusing on understanding and improving your email deliverability rather than solely relying on inbox placement reports. She emphasizes the importance of authentication, list hygiene, and engaging content to build a strong sender reputation.

Expert from Email Geeks recommends Inboxable and Inbox Monster as inbox placement and reputation monitors.

Expert from Word to the Wise explains the importance of feedback loops (FBLs) for monitoring sender reputation and identifying deliverability problems. FBLs provide valuable insights into spam complaints and help improve email sending practices, making them an essential component of any deliverability monitoring strategy.

Documentation from Google provides guidelines for bulk email senders, covering authentication, list management, and spam prevention. This helps understand the requirements for good inbox placement, relevant when seeking alternatives to ReturnPath.

Documentation from Microsoft Learn explains sender reputation in Exchange Online, detailing how Microsoft assesses sender trustworthiness and impacts email delivery. Useful for understanding reputation factors when considering ReturnPath alternatives.

Documentation from RFC Editor details SMTP standards, including authentication and security protocols. Adhering to these standards is crucial for email deliverability and sender reputation, foundational knowledge when considering alternatives to ReturnPath.