What are the alternatives to Validity Certification for email whitelisting?

Email marketer from GMass explains that implementing a proper IP warming strategy, gradually increasing sending volume to build a positive reputation with ISPs, can be an effective alternative to whitelisting.

Email marketer from HubSpot states encourages sender to focus on creating engaging content to improve open rates and click-through rates, signaling positive interactions to ISPs, which improves deliverability and reduces the need for whitelisting.

Email marketer from Mailjet explains that focusing on sender reputation, authentication (SPF, DKIM, DMARC), consistent sending volume, and engagement (open and click rates) are alternatives to certification for improving email deliverability.

Email marketer from MailerQ explains that using feedback loops (FBLs) to identify and remove subscribers who mark messages as spam helps maintain a healthy sender reputation and improve deliverability, reducing the reliance on whitelisting.

Email marketer from Email Geeks shares their knowledge that Validity Certification is now more focused on consulting and providing best practice information rather than offering significant benefits.

Email marketer from EmailOversight shares that focusing on building a good sending reputation by authenticating email, maintaining a consistent sending volume, segmenting lists and engagement are alternatives to certification.

Email marketer from Email Geeks explains that following CSA requirements (or general best practices) might eliminate the need for whitelisting services. Also, with CSA, senders gain access to tools, data, and support regarding legal and technical topics.

Email marketer from ActiveCampaign shares maintaining a clean email list through regular scrubbing and suppression of inactive subscribers significantly improves sender reputation and deliverability without relying on whitelists.

Email marketer from Email Geeks explains that compliance is more important than certification. An expert can help a sender improve, but certifications aren't very helpful, as they often see clients from Everest with deliverability issues.

Email marketer from Litmus shares that building a strong sender reputation through consistent sending practices, engaging content, and proper email authentication can be a viable alternative to relying solely on whitelisting programs.

Email marketer from Sendinblue suggests that maintaining a clean email list, avoiding spam triggers, and providing an easy unsubscribe option can help improve email deliverability and reduce the need for whitelisting services.

Expert from Email Geeks shares that there's no competing product to Return Path/Validity Certification and isn't sure if Yahoo still uses it. Mentions that even with certification, some mail still went to bulk at Yahoo.

Expert from Email Geeks mentions CSA (Certified Senders Alliance) is useful for European ESPs and provides access to some European Feedback Loops (FBLs).

Expert from Email Geeks states that if Certification is definitely needed, Validity is the only option.

Expert from Word to the Wise mentions that implementing robust email authentication protocols such as SPF, DKIM, and DMARC are alternatives to certification. Authentication helps ISPs verify the legitimacy of your email and improves deliverability by confirming that the email is sent from a verified source.

Expert from Email Geeks suggests a decent consultant can provide the onboarding requirements that Validity Certification provides. Mentions Validity Certification still has benefits at Microsoft.

Expert from Word to the Wise explains that building and maintaining a good sender reputation is crucial. Focus on consistent sending habits, authenticating your email, using feedback loops, and engaging with your subscribers. Positive sender reputation often outweighs the need for whitelisting services.

Expert from Email Geeks shares ISIPP has a 'Must be this tall to ride' requirement which can help with general overall practices a little.

Documentation from Microsoft recommends that participating in Microsoft's Junk Email Reporting (JMRP) program allows senders to identify and address spam complaints, improving deliverability and sender reputation. This acts as an alternative to certification.

Documentation from Cisco explains that using DomainKeys Identified Mail (DKIM) and authenticating domains helps improve deliverability and sender reputation and that this acts as a good alternative to certification.

Documentation from Google Postmaster Tools explains monitoring sender reputation metrics (spam rate, IP reputation) and addressing any issues can significantly improve deliverability and reduce the need for certification.

Documentation from RFC explains that using SPF records can help reduce spam and improve deliverability. SPF records can be used to verify the sender of an email.

Documentation from DMARC.org explains that using DMARC policies allows senders to instruct recipient mail servers on how to handle messages that fail SPF or DKIM authentication. This helps prevent spoofing and phishing, boosting deliverability.