Is Folderly worth the price for email deliverability improvement?
Summary
What email marketers say12Marketer opinions
Email marketer from Email Geeks warns against services promising to fix deliverability issues without a thorough review and changes to practices, stating that experienced professionals are better suited to improve performance.
Email marketer from Email on Acid emphasizes that proper email authentication (SPF, DKIM, DMARC) is essential for deliverability and that Folderly's services can help implement and monitor these protocols. This could be worth the price if the alternative is not setting them up correctly.
Marketer from Email Geeks shares their negative experience with Folderly's sales tactics, citing cold emails and LinkedIn connection requests as reasons for not trusting them with clients.
Email marketer from Email Geeks suggests that GlockApp and SendForensic offer similar functionality to Folderly at a lower cost and that Folderly lacks the insights provided by Everest or Edata.
Email marketer from EmailGeeks explains that alternatives to Folderly like GlockApps or SendForensic may provide similar features at a lower cost. These tools allow for testing of email deliverability across various email providers.
Email marketer from Capterra highlights Folderly's ease of use and comprehensive reports, mentioning that it helped them identify deliverability issues they weren't aware of, justifying the price for the insights gained.
Email marketer from Quora emphasizes that email deliverability tools like Folderly are most valuable when in-house expertise is lacking, suggesting that businesses with experienced email teams might not need the service and can manage deliverability themselves.
Email marketer from SendGrid explains that improved engagement metrics, such as open rates and click-through rates, directly impact deliverability. Some of Folderly's features may help manage aspects of deliverability but these tools will only provide useful metrics.
Email marketer from Reddit suggests exploring cheaper alternatives like GlockApps or Mail-Tester before committing to Folderly, especially if the user has a limited budget, while still emphasizing the need for deliverability monitoring.
Email marketer from TrustRadius notes that Folderly's customer support is responsive and helpful in resolving deliverability problems, adding value and justifying the cost for companies who value having a reliable support system.
Email marketer from G2 states that Folderly helped improve their email deliverability by identifying and resolving technical issues, but acknowledges it's a significant investment and might not be necessary for smaller businesses.
Email marketer from Reddit states that the cost effectiveness of Folderly depends on the scale of operations. Smaller companies will benefit more from manual monitoring or cheaper tools. Larger companies that have bigger operations will see it as a worthy investment.
What the experts say4Expert opinions
Expert from Email Geeks refutes Folderly's claim that email deliverability can be fixed within 48 hours, labeling it an utter falsehood.
Expert from Email Geeks explains that Folderly is likely targeted towards those engaging in improper email marketing practices, such as sending emails without permission, and will charge a premium to 'fix' their deliverability issues.
Expert from Spam Resource explains that deliverability problems often stem from underlying reputation issues. While Folderly might address surface-level technical aspects, the core challenge of a damaged reputation requires a more fundamental fix. If Folderly masks the real reputation problems, it might not be worth the price.
Expert from Word to the Wise argues that there's no quick fix to deliverability issues, especially if the problem lies in sending practices or data quality. Tools like Folderly promising fast results should be approached cautiously, and companies need to consider if they are addressing underlying problems.
What the documentation says4Technical articles
Documentation from SparkPost details that sender reputation is a crucial factor in deliverability, influenced by email sending volume, spam complaints, and engagement rates. Tools like Folderly can help monitor and improve this reputation and avoid damage to your campaigns.
Documentation from Mailchimp's knowledge base explains that factors like sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and content quality influence email deliverability. Folderly automates these actions for clients and could be beneficial for companies lacking this expertise
Documentation from Folderly's website explains that Folderly is an email deliverability platform that offers features like inbox placement testing, blacklist monitoring, DMARC monitoring, and email infrastructure setup, justifying the price by providing a comprehensive solution.
Documentation from Google's Postmaster Tools provides tools and data to diagnose and resolve deliverability issues. These tools are free to use and give a high level overview of deliverability for emails sent to Gmail users.