Are auto warming/deliverability improvement services for email marketing sketchy?
Summary
What email marketers say14Marketer opinions
Email marketer from Lemlist emphasizes the importance of personalizing email content and building relationships with recipients, cautioning against using automated warming services that lack genuine engagement.
Email marketer from Reddit suggests in /r/emailmarketing that automated warming services are often a waste of money and can trigger spam filters, recommending organic list building and engagement instead.
Email marketer from Woodpecker.co warns against shortcuts in email warming, stating that automated solutions can lead to low-quality engagement and potentially harm your domain's reputation.
Email marketer from Email Geeks shares that auto warming/deliverability improvement services are a bit sketchy, primarily showing up in outreach circles as a domain warming strategy.
Email marketer from Warrior Forum discusses that some warming services use bot-like behavior which is easily detectable by ISPs, potentially harming your sender reputation.
Email marketer from Mailjet highlights the importance of sender reputation and suggests that services promising instant deliverability improvements through artificial means are often unreliable and can damage your reputation further.
Email marketer from Klenty advises against automated 'warming' services. They suggest the best practice is manual, authentic engagement to establish a positive sender reputation.
Email marketer from Hunter.io advocates for a slow and steady approach to email warming, with a focus on building genuine relationships with subscribers rather than relying on automated processes.
Email marketer from Neil Patel Blog suggests warming up your email list is good but you should do it by sending emails that encourage real interaction (replies, clicks, etc). Avoid purchased lists and focus on engagement.
Email marketer from Reply.io suggests while email warmup is crucial, relying solely on automated services is risky; it's better to focus on high-quality content and authentic interactions.
Email marketer from Gmass Blog states warming up is essential for cold email, but it should involve sending real emails to real people, not automated services. They recommend manual methods for better control.
Email marketer from Email Geeks states that auto warming/deliverability improvement services are 100% sketchy.
Email marketer from Email Geeks suggests Gmail can likely detect auto warming/deliverability improvement services.
Email marketer from Email Geeks compares auto warming/deliverability improvement services to trying to trick Google with SEO, saying it treads on thin ice.
What the experts say2Expert opinions
Expert from Word to the Wise explains that warming services often involve fake or low-quality engagement, which is easily detected by mailbox providers. Authentic engagement is always preferred.
Expert from Spamresource cautions against using email warmup companies, highlighting that they frequently violate the terms of service of mailbox providers and can lead to serious deliverability issues.
What the documentation says4Technical articles
Documentation from SparkPost details the process of warming up dedicated IPs by gradually increasing email volume over time, but warns against using automated or artificial methods.
Documentation from Google emphasizes building a good sender reputation by sending wanted mail, authenticating email, and following best practices. They discourage using methods that artificially inflate reputation.
Documentation from Microsoft outlines the importance of maintaining a clean sending reputation. They mention that sudden spikes in email volume, often associated with automated warming, can negatively impact deliverability.
Documentation from SendGrid explains that warming IP addresses involves gradually increasing the volume of email sent over time to establish a positive sending reputation with ISPs.