How can I automate IP warmup in Iterable?
Summary
What email marketers say10Marketer opinions
Marketer from Email Geeks advises reaching out to the implementation consultant or CSM at Iterable to discuss IP warmup options, as they have the best understanding of the background and MTA setup.
Email marketer from Email on Acid highlights the importance of monitoring sending reputation metrics during IP warming. Automate the process of tracking metrics such as bounce rates, complaint rates, and spam trap hits to detect and address deliverability issues quickly.
Marketer from Email Geeks suggests asking Iterable directly about IP warmup automation, as some ESPs might add a shared IP to the dedicated IP pool and enable warming to handle fallover traffic.
Email marketer from Mailjet highlights that while complete automation might not be possible, you can automate aspects of IP warming by scheduling sending campaigns. This allows you to automatically increase volume over time, though monitoring and adjustments are still crucial.
Email marketer from Validity shares that you can automate a lot of the deliverability monitoring process, which is important for IP warming. However, the actual sending schedule will depend on your specific situation, and it's wise to engage deliverability experts to improve deliverability in Iterable.
Email marketer from Gmass explains that warming up an IP address involves building a good sender reputation with ISPs (Internet Service Providers) by gradually increasing the volume of emails you send. Automation tools within your ESP can help schedule and manage this process.
Email marketer from SendGrid shares that planning is critical to IP Warm-up. Segment your contacts by engagement, start with the most active users, and progressively increase volume to avoid deliverability issues.
Email marketer from Litmus shares that to automate the IP warm-up process effectively, segment your email lists based on engagement levels. Start with the most engaged subscribers and gradually add less engaged ones over time.
Email marketer from Reddit shares that although fully automated IP warming is not feasible, you can automate aspects of the process by scheduling campaigns and using tools to monitor deliverability metrics.
Email marketer from Mailgun shares that it is critical to gradually increase your email sending volume during the IP warm-up process. Starting too high can harm your reputation.
What the experts say2Expert opinions
Expert from Spam Resource shares that warming up an IP address requires a strategic sending plan, prioritizing engaged subscribers. The focus should be on gradual volume increases and deliverability metrics to prevent a negative reputation with ISPs.
Expert from Word to the Wise shares that IP warming should be approached as a carefully planned campaign, not just a technical task. It is essential to use your data to send the right messages to engaged recipients to ensure success.
What the documentation says5Technical articles
Documentation from Google Workspace explains that following best practices, like properly authenticating your emails and gradually increasing sending volume, can prevent your emails from being marked as spam. Use tools within your email platform to help manage these aspects of IP warm-up.
Documentation from Postmark Support explains that to properly warm-up your IP address, increase sending volume gradually while continuously monitoring key metrics like bounces and spam complaints. It’s a process that requires careful planning and execution to ensure optimal deliverability.
Documentation from SparkPost explains that their IP Warm-up Tool will automatically schedule campaigns for you based on best practices. This tool also allows you to create seed lists and adjust the sending schedule as needed.
Documentation from Iterable Support explains that it's important to gradually increase sending volume when warming up an IP address in Iterable. Start with your most engaged users and slowly add more contacts over time to build a positive sender reputation.
Documentation from Amazon SES explains that when you start using a new dedicated IP address, SES automatically imposes a low sending limit. This limit gradually increases as you build a sending reputation.