Are domain warmup tools like Lemwarm or WarmupInbox effective and safe to use?
Summary
What email marketers say11Marketer opinions
Email marketer from Email Geeks shares that if you use a service like this we will a) most likely spot the gaming going on and shut it down and b) your domain reputation will take a major hit. So chances are you will achieve quite the opposite of what you were trying to achieve …
Email marketer from Email Geeks shares that domain warming tools are sketchy, and mailbox providers will eventually catch up to anything you are trying to fake - be it spoofed email headers or be it fake engagement. They believe the only way it could work is a very temporary boost in reputation.
Email marketer from Quora answers that while domain warming can help build initial sender reputation, it's essential to focus on sending valuable content and maintaining clean email lists. Domain warming alone won't solve deliverability issues if your content isn't engaging or your list is outdated.
Email marketer from Reddit shares that domain warming is more important than ever to get a cold email strategy going. A good domain warmup strategy and tool is essential.
Email marketer from Mailjet answers that warming up a new domain or IP address is important to demonstrate legitimacy to mailbox providers. This involves gradually increasing sending volume, monitoring deliverability, and maintaining good sending practices.
Email marketer from Klenty shares that warming up your IP address ensures that your emails land into the inboxes and not spam folders. To establish your email address as legitimate, IP Warming is crucial.
Email marketer from G2 shares that Lemwarm is easy to use and improves deliverability. It helps keep sender reputation high, preventing emails from landing in spam folders. It allows for a 'set it and forget it' approach to email warming.
Email marketer from Hunter.io shares that an email warmup process gradually builds your positive reputation as a sender by starting with sending a few emails a day and slowly scaling up as your reputation strengthens.
Email marketer from Email Geeks advises against using domain warming tools and suggests finding out why the client believes they need it. They state that domain warming services work in different ways but generally attempt to fake legitimate traffic/engagement for domains that can't generate that organically. They added that they use a mesh of their spamming (cold outreach) service users to create the fake engagement.
Email marketer from Woodpecker.co answers that Lemwarm is one of the methods of warming your email up which is useful when setting up a new domain and email account, or increasing sending volume. They also say it can repair a bad sender reputation.
Email marketer from Reddit states that domain warming services can provide a temporary boost to reputation, but it's crucial to address the underlying issues causing deliverability problems. Faking engagement is a short-term solution and not sustainable in the long run.
What the experts say3Expert opinions
Expert from Email Geeks explains that domain warm up is about introducing yourself to a system. It’s not “do this to develop a reputation and that reputation is now permanent”. If your own mail stream isn’t good enough to create a reputation then when you stop using the warmup system your own reputation needs to develop.
Expert from Spam Resource shares that using seedlists and tracking your deliverability metrics with them is an important step in IP/Domain warming up, especially if you are using a new or unknown Email Service Provider.
Expert from Word to the Wise explains the importance of email authentication and how it contributes to sender reputation, especially during IP warming. It emphasizes that proper setup of SPF, DKIM, and DMARC is crucial for legitimate email programs and helps prevent abuse. They emphasize good email practices alongside warming.
What the documentation says4Technical articles
Documentation from Google explains that warming up a new IP address gradually is important to establish a positive sending reputation with Gmail. This involves slowly increasing the volume of emails sent over time and monitoring deliverability rates.
Documentation from Microsoft states that building a good sender reputation requires consistently sending legitimate, valuable emails that recipients want to receive. They advise against using automated tools to simulate engagement, as this can damage sender reputation.
Documentation from Sendgrid shares that creating a sending reputation is important. It involves consistently sending legitimate email that recipients want. They advise following their documentation on how to warm your IP up.
Documentation from SparkPost explains that gradually increasing sending volume over time is key to establishing a healthy IP reputation. They recommend starting with small volumes and slowly increasing them based on engagement and deliverability metrics.