What companies offer Microsoft deliverability certification besides Validity?

Summary

The question explores alternatives to Validity for Microsoft deliverability certification. The consensus is that while no direct certification guarantees inbox placement with Microsoft, several strategies and services can improve deliverability. The Certified Senders Alliance (CSA) is mentioned as a whitelist that can improve deliverability if its standards are met. ISIPP SuretyMail's 'Good Senders' list is used by some Microsoft filters. Actively using Microsoft's SNDS tool to monitor reputation, directly contacting Microsoft support, and implementing SPF, DKIM, and DMARC for email authentication are highlighted. Maintaining good sender reputation, warming up IPs, monitoring metrics, and avoiding blacklists are also crucial. It's important to understand that Microsoft uses a variety of signals for determining deliverability, not just certifications.

Key findings

  • No Guarantee: No certification guarantees deliverability to Microsoft; Microsoft uses various signals.
  • Certified Senders Alliance: CSA offers a whitelist that improves deliverability if their standards are met.
  • ISIPP SuretyMail: SuretyMail's 'Good Senders' list is used by some Microsoft filter providers.
  • Microsoft SNDS: Microsoft's SNDS provides reputation data for troubleshooting delivery issues.
  • Direct Support: Directly contacting Microsoft support can sometimes resolve issues.
  • Email Authentication: SPF, DKIM, and DMARC are critical for email authentication.
  • Reputation and Monitoring: Maintaining good sender reputation and monitoring deliverability metrics are vital.

Key considerations

  • Holistic Approach: Deliverability requires a holistic approach including authentication, reputation, engagement, and monitoring.
  • Ongoing Maintenance: Deliverability is an ongoing process, not a one-time fix.
  • Standards Compliance: Adhering to standards and best practices is essential.
  • Reputation Signals: Microsoft uses multiple signals beyond certifications to assess reputation.

What email marketers say
10Marketer opinions

The question asks about companies offering Microsoft deliverability certification besides Validity. The responses indicate that while there aren't direct alternatives that guarantee deliverability, several options can improve it. The Certified Senders Alliance (CSA) offers a whitelist that can help, and SuretyMail's 'Good Senders' list is used by some Microsoft filter providers. Implementing SPF, DKIM, and DMARC authentication, warming up IP addresses, maintaining a good sender reputation, monitoring metrics, and avoiding blacklists are also crucial for Microsoft deliverability.

Key opinions

  • CSA as alternative: The Certified Senders Alliance (CSA) is a whitelist that can improve deliverability to various ISPs, including Microsoft.
  • SuretyMail: SuretyMail's 'Good Senders' list is used by some filter providers that Microsoft employs.
  • Authentication is key: Implementing SPF, DKIM, and DMARC is crucial for authenticating emails and improving deliverability.
  • Reputation matters: Maintaining a good sender reputation and warming up IP addresses are essential for reaching the inbox.
  • Monitoring and avoidance: Monitoring bounce rates, engagement metrics, and avoiding blacklists contribute to better deliverability.

Key considerations

  • No guaranteed pass: No certification guarantees deliverability to Microsoft; they use various signals for reputation.
  • CSA requirements: Joining the CSA requires adhering to specific quality standards.
  • Holistic approach: Deliverability improvements require a holistic approach, including authentication, reputation management, and engagement.
  • Ongoing maintenance: Deliverability is an ongoing process that requires continuous monitoring and optimization.
Marketer view

Email marketer from Stack Overflow suggests using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting & Conformance (DMARC) to authenticate email and improve deliverability to Outlook.

November 2023 - Stack Overflow
Marketer view

Email marketer from EmailVendorSelection mentions the Certified Senders Alliance (CSA) as an email whitelist that can help with deliverability to various ISPs, including Microsoft. Joining CSA requires adhering to certain quality standards.

September 2023 - EmailVendorSelection
Marketer view

Email marketer from Mailjet highlights key deliverability factors such as sender reputation, authentication (SPF, DKIM, DMARC), engagement metrics, and content quality, all of which contribute to better deliverability to Microsoft and other ISPs.

June 2024 - Mailjet
Marketer view

Email marketer from ISIPP SuretyMail explains their 'Good Senders' list can improve email deliverability as they work with a number of providers including Microsoft.

October 2023 - ISIPP SuretyMail
Marketer view

Email marketer from Reddit recommends warming up your sending IP address, maintaining a good sender reputation, and monitoring bounce rates to improve deliverability across all ISPs, including Microsoft.

January 2024 - Reddit
Marketer view

Email marketer from SuperOffice mentions to check your IP reputation. Keep an eye on blacklists. ISPs and mailbox providers often use blacklists to identify and block spammers. If your IP address is on a blacklist, your emails may not reach the intended recipients. Use tools such as MXToolbox or Blacklist Check to monitor your IP address and take steps to remove it if necessary.

October 2024 - SuperOffice
Marketer view

Email marketer from Validity (previously Return Path) discusses their certification program, which aims to improve email deliverability by ensuring that senders adhere to best practices. While they are a prominent player, the question seeks alternatives.

August 2022 - Validity
Marketer view

Email marketer from Email Geeks mentions that the European Certified Sender Alliance (CSA) has a list of certified senders that Microsoft uses. He also mentions SuretyMail as a service used by Microsoft. However, he notes that Validity has a unique offering with Microsoft.

June 2023 - Email Geeks
Marketer view

Email marketer from MailerQ discusses the importance of IP address reputation and suggests using dedicated IP addresses and following best practices for email authentication (SPF, DKIM, DMARC) to improve deliverability to Microsoft and other mailbox providers.

April 2023 - MailerQ
Marketer view

Marketer from Email Geeks shares that the European Certified Sender Alliance publishes a list of member senders used by ISPs/Mailbox-Providers, including Microsoft. He also mentions SuretyMail from ISIPP, noting Microsoft uses filter providers who may use SuretyMail's "Good Senders" list. However, he believes Validity has a unique service offering with Microsoft.

April 2022 - Email Geeks

What the experts say
4Expert opinions

The question asks about companies offering Microsoft deliverability certification besides Validity. The answers suggest that no direct certification guarantees inbox placement. One approach involves contacting Microsoft support directly, describing your company and email program. The Microsoft SNDS tool is useful for monitoring your reputation and addressing deliverability issues. It's important to note that Microsoft uses various signals to determine reputation, and while some services can help improve practices, they don't guarantee delivery.

Key opinions

  • No Guarantee: No existing certification guarantees deliverability into Microsoft inboxes.
  • Direct Support: Contacting Microsoft support directly with detailed information about your email program can resolve issues, although this isn't a permanent fix.
  • SNDS Tool: The Microsoft SNDS tool provides data on spam complaints and reputation metrics for troubleshooting delivery issues.

Key considerations

  • Multiple Signals: Microsoft uses a variety of signals to determine reputation and deliverability, not just certifications.
  • Proactive Approach: A proactive approach to monitoring and improving sending practices is necessary for sustained deliverability improvements.
  • No quick fix: Relying solely on a single fix is not sufficient; consistent best practices must be followed.
Expert view

Expert from Email Geeks shares a support request form for Microsoft that can be used to request assistance regarding deliverability issues.

April 2022 - Email Geeks
Expert view

Expert from Word to the Wise explains that there aren't really any 'certifications' that guarantee deliverability to Microsoft. Microsoft uses a variety of signals to determine reputation and deliverability, and while some organizations like Validity offer services that can improve your sending practices, they don't provide a guaranteed pass to the inbox.

December 2024 - Word to the Wise
Expert view

Expert from Email Geeks shares his experience of describing his company, program, and the problem to Microsoft support, which resolved the issue within hours. He notes it's not a permanent fix, but has worked for 8-12 months each time he's done it.

August 2022 - Email Geeks
Expert view

Expert from Word to the Wise shares how to use the Microsoft SNDS tool for understanding and troubleshooting delivery issues. This tool provides data related to spam complaints and other reputation metrics to improve sending practices with Microsoft

July 2023 - Word to the Wise

What the documentation says
5Technical articles

The question is regarding alternative companies to Validity that offer Microsoft deliverability certification. The provided documentation highlights that while no direct certifications exist, several tools and protocols are crucial for achieving good deliverability. Microsoft's SNDS program allows senders to monitor their IP reputation. The Certified Senders Alliance (CSA) provides a certification program that can improve deliverability to participating ISPs, including Microsoft, upon meeting technical and legal requirements. Following Microsoft's guidelines and implementing SPF and DMARC are also vital for authentication and deliverability.

Key findings

  • No Direct Certification: Microsoft does not offer a direct deliverability certification program.
  • Microsoft SNDS: Microsoft's SNDS program allows senders to monitor their sending IP addresses and reputation.
  • Certified Senders Alliance (CSA): The CSA offers a certification program that can improve deliverability to participating ISPs, including Microsoft, but requires adherence to strict standards.
  • Authentication Protocols: SPF and DMARC are crucial for email authentication and improving deliverability.

Key considerations

  • Holistic Approach: Achieving good deliverability requires a comprehensive approach that includes monitoring reputation, meeting industry standards, and implementing authentication protocols.
  • Ongoing Monitoring: Deliverability is not a one-time fix but an ongoing process that requires continuous monitoring and adjustments.
  • Adherence to Standards: Meeting the technical and legal requirements of organizations like the CSA is essential for improved deliverability.
Technical article

Documentation from Certified Senders Alliance describes the requirements for becoming a certified sender, which includes technical and legal requirements. Acceptance into the CSA program can improve deliverability to participating ISPs, including Microsoft.

September 2021 - Certified Senders Alliance
Technical article

Documentation from RFC defines the standards for SPF records, describing how they should be formatted and used by receiving mail servers to verify the authenticity of sending domains.

April 2021 - RFC
Technical article

Documentation from Microsoft provides guidelines and information for senders to ensure deliverability to Outlook.com and Hotmail. It is not a certification but offers best practices.

April 2021 - Microsoft
Technical article

Documentation from DMARC.org outlines the steps required to implement DMARC, including creating a DMARC record, setting a policy (none, quarantine, reject), and monitoring DMARC reports. Implementing DMARC can significantly improve email authentication and deliverability.

August 2023 - DMARC.org
Technical article

Documentation from Microsoft explains the Sender Network Data Services (SNDS) program, which provides data about your sending IP addresses to help identify and resolve deliverability issues. While not a certification, it allows senders to monitor their reputation with Microsoft.

July 2023 - Microsoft