What are the recommended email deliverability training classes?
Summary
What email marketers say9Marketer opinions
Email marketer from HubSpot Blog explains that to improve email deliverability rates, segment your email list, personalize your email content, and remove inactive subscribers from your list.
Email marketer from ZeroBounce Blog explains that reducing bounce rates requires regularly cleaning your email list to remove invalid or inactive email addresses, using double opt-in, and monitoring your bounce rate to identify and address any issues.
Email marketer from Mailchimp Resource shares that understanding email deliverability requires monitoring bounce rates, engagement metrics, and spam complaints to identify and address potential issues.
Email marketer from Email on Acid Blog shares that the top email deliverability tips include using double opt-in for subscriptions, monitoring your IP address reputation, and regularly testing your email content across different email clients.
Email marketer from Litmus Blog explains that to avoid the spam folder, authenticate your emails with SPF, DKIM, and DMARC, maintain a clean and engaged email list, and avoid using spam trigger words in your email content.
Email marketer from SendGrid Blog explains that to improve email deliverability, focus on sender reputation by authenticating your email, sending consistently, and cleaning your email lists regularly.
Email marketer from Moosend Blog shares that to improve sender reputation, consistently send high-quality, relevant content, authenticate your emails, and avoid sending to inactive or unengaged subscribers.
Marketer from Email Geeks shares she can prepare 'The Email Ecosystem Explained' for access. Also, EmailRoadshow has had two deliverability sessions that she will make available for sale separately and as a bundle this week.
Email marketer from GlockApps Blog shares that testing email deliverability involves using tools to check your sender reputation, identify spam triggers in your content, and ensure proper authentication setup.
What the experts say3Expert opinions
Expert from Email Geeks shares that she is expecting to launch a deliverability training class in September and she has the framework ready with just a little polishing to do.
Expert from Word to the Wise explains that deliverability audits can help find issues, and they recommend focusing on areas such as infrastructure, authentication and list health.
Expert from Spam Resource explains that while they don't directly offer training, understanding spam filtering techniques and sender reputation is crucial for deliverability. They recommend resources focused on these areas.
What the documentation says5Technical articles
Documentation from Gmail Help explains that to prevent emails to Gmail users from being blocked, use a consistent IP address to send mail, keep accurate records in your SPF records, and use a TLS connection for transmitting email.
Documentation from DMARC.org explains that DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that allows senders to indicate that their emails are protected by SPF and DKIM, and tells receivers what to do if authentication fails, such as reject the message.
Documentation from RFC 4871 explains that DomainKeys Identified Mail (DKIM) Signatures provide a method for verifying the domain name associated with a message through cryptographic authentication, ensuring that the message was indeed sent by the domain it claims to be from.
Documentation from IETF RFC 4408 explains that the Sender Policy Framework (SPF) is an email authentication method designed to prevent spammers from forging the 'From' addresses in their messages. SPF allows domain owners to specify which mail servers are authorized to send email on behalf of their domain.
Documentation from Microsoft Documentation explains that ensuring email delivery requires setting up SPF, DKIM, and DMARC records, monitoring your sender reputation, and following best practices for email content and list management.