What are the best resources for learning about email deliverability basics?

Marketer from Email Geeks suggests grabbing copies of _Deliverability Inferno_ by <@U6A8DAAP6>, as it covers the basics well and gives the bigger picture of how content and engagement matter, not just the technical stuff.

Email marketer from Reddit explains that monitoring sender reputation is important and using tools like Google Postmaster Tools and Sender Score can help see sender reputation.

Email marketer from Gmass shares that to improve deliverability, especially with a new IP, gradually warm up your IP address by slowly increasing sending volume over time to build a positive reputation.

Email marketer from Litmus suggest using A/B testing different elements of your email such as subject lines and content. To find what resonates most with your audience to improve engagement and avoid spam filters.

Email marketer from HubSpot explains that using double opt-in ensures that subscribers genuinely want to receive emails from you, reducing the chances of spam complaints and improving deliverability.

Email marketer from Campaign Monitor explains that regularly cleaning your email list by removing inactive subscribers and hard bounces is essential for maintaining a good sender reputation and improving deliverability.

Email marketer from Sender shares that factors like sender reputation, email authentication, engagement, bounce rates, and spam complaints significantly impact email deliverability.

Marketer from Email Geeks shares whitepapers on deliverability: <http://info.trendlineinteractive.com/b2c-deliverability-guide> <http://info.trendlineinteractive.com/b2b-deliverability-guide>

Marketer from Email Geeks suggests checking out a guide written by <@U2UGZ5V33> and 101s written by dotdigital, trendline, and sendgrid. They also recommend Deliverability Inferno. Also recommends Kate Barrett's e-telligence podcast, especially the deliverability masterclass and episodes on understanding subscribers and data.

Email marketer from Mailjet explains that a good starting point is understanding the basics of email authentication (SPF, DKIM, DMARC), maintaining a clean email list, and monitoring sender reputation.

Email marketer from Email on Acid shares a deliverability checklist including authenticating emails, segmenting lists, cleaning email lists and avoiding spam trigger words.

Email marketer from SendGrid shares that segmenting your email list based on engagement and demographics can help you send more relevant content, improving open rates and overall deliverability.

Email marketer from Email Marketing Forum suggests avoiding spam trigger words, using a reputable email service provider (ESP), and ensuring a clear unsubscribe process to avoid spam filters and improve deliverability.

Expert from Word to the Wise explains that your sender reputation is not one single score, but a collection of data points that ISPs use to judge the quality and trustworthiness of your email sending practices.

Expert from Word to the Wise explains that a seed list is a list of email addresses used to monitor email deliverability. These addresses are placed on various email lists and the resulting inbox placement is tracked to assess deliverability performance.

Documentation from RFC explains the technical specifications of Sender Policy Framework (SPF) and how to create SPF records to authorize sending mail servers.

Documentation from Google Workspace Admin Help explains that you should set up SPF, DKIM, and DMARC records. Also, avoid sending unsolicited email, and monitor your domain's reputation through Google Postmaster Tools.

Documentation from DMARC.org explains how to implement DMARC (Domain-based Message Authentication, Reporting & Conformance) to protect your domain from email spoofing and phishing attacks.

Documentation from DKIM explains the technical specifications of DomainKeys Identified Mail (DKIM) and how to implement it to sign your emails and verify their authenticity.