What are the best online training resources for email deliverability?
Summary
What email marketers say13Marketer opinions
Marketer from Email Geeks shares that experience is the best teacher for deliverability, along with networking and learning from peers in the email industry.
Email marketer from SparkPost shares resources on IP warmup strategies and advice on gradually increasing email volume when launching a new sending IP.
Marketer from Email Geeks sends new hires to Spamresource.com and emailkarma.com for deliverability training.
Marketer from Email Geeks shares deliverability blogs Word to the Wise and Spam Resource. He also mentions his book on deliverability.
Email marketer from Neil Patel's Blog suggests focusing on building a clean email list and regularly cleaning it to improve deliverability. He also emphasizes the importance of authenticating your email with SPF, DKIM, and DMARC.
Email marketer from Mailjet recommends understanding sender reputation, avoiding spam triggers in email content, and actively managing subscriber lists. They also highlight the importance of monitoring bounce rates and feedback loops.
Email marketer from StackOverflow recommends setting up feedback loops with major ISPs to monitor spam complaints and improve email practices.
Email marketer from Sendinblue emphasizes warming up IP addresses, segmenting email lists for targeted campaigns, and providing clear unsubscribe options to maintain a healthy sender reputation.
Email marketer from EmailToolTester compares different email marketing platforms and their built-in deliverability features, helping users choose the right tool for their needs.
Email marketer from Reddit suggests joining email marketing communities and forums to learn from experienced professionals and stay updated on industry trends.
Email marketer from GlockApps provides resources on using email testing tools to check inbox placement and identify potential deliverability issues before sending campaigns.
Email marketer from Quora highlights the importance of consistent sending volume and frequency to establish a positive sender reputation.
Email marketer from Litmus recommends testing email designs across different email clients and devices to ensure optimal rendering and avoid spam filters.
What the experts say5Expert opinions
Expert from Word to the Wise suggests that aspiring deliverability professionals should actively participate in industry forums and mailing lists to gain practical insights. She recommends focusing on understanding authentication methods like SPF, DKIM, and DMARC, as well as staying updated on industry best practices through resources like the M3AAWG.
Expert from Word to the Wise shares that a core resource for deliverability professionals is participating in industry events like M3AAWG, EEC, and DMA, where they can learn from peers and experts. He also highlights the value of engaging in deliverability-focused forums and communities.
Expert from Word to the Wise recommends resources such as the M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) and Return Path (now Validity) for staying informed about deliverability best practices. He emphasizes the importance of understanding and implementing authentication protocols like SPF, DKIM, and DMARC.
Expert from SpamResource suggests that beyond formal training, hands-on experience is invaluable. Setting up test environments and experimenting with different configurations, monitoring results, and analyzing bounce messages are crucial learning methods. Also it is importnat to read standards documents such as RFCs.
Expert from Email Geeks recommends Deliverability Inferno as a primer on email and deliverability basics.
What the documentation says5Technical articles
Documentation from RFC Editor focuses on technical aspects of email authentication, specifically detailing the standards for SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance).
Documentation from Google provides information about Google Postmaster Tools, which helps monitor sender reputation, spam rates, and feedback loops for Gmail users. It outlines how to use the tool to diagnose and address deliverability issues.
Documentation from M3AAWG provides best practices for email deliverability, covering topics such as authentication, list management, and feedback loops, aiming to reduce spam and abuse.
Documentation from Microsoft outlines best practices for ensuring email deliverability to Outlook.com and Hotmail, focusing on sender authentication (SPF, DKIM, DMARC) and maintaining low complaint rates.
Documentation from Spamhaus describes how to avoid being listed on their blocklists by implementing strong email security practices, such as sender authentication and spam filtering.