What are the best online resources to learn about email deliverability?
Summary
What email marketers say14Marketer opinions
Marketer from Email Geeks shares two fantastic resources for learning about deliverability: wordtothewise.com/blog/ and spamresource.com/
Email marketer from SparkPost recommends their blog for insights on sender reputation, IP warming, bounce management, and other deliverability best practices.
Email marketer from GMass explains that their blog is a good source of information for understanding how to get into the inbox with cold email.
Email marketer from Mailjet explains that their blog offers comprehensive guides on email deliverability, covering topics from authentication to list management.
Marketer from Email Geeks recommends WTTW, SR, and EmailKarma. Chad White form Oracle is another great one to follow.
Email marketer from Stack Overflow suggests using online tools to check if your IP address or domain is listed on any email blacklists, which can significantly impact deliverability.
Email marketer from Litmus suggests following their blog and resources for the latest industry trends, deliverability updates, and best practices for optimizing email campaigns.
Marketer from Email Geeks shares gettotheinbox.com and blog.gettotheinbox.com as useful resources.
Marketer from Email Geeks recommends emailkarma.net as a great deliverability resource, adding to the resources already mentioned.
Email marketer from EmailToolTester explains they do not have specific pages on it but that all of their email platform reviews include deliverability as a key criteria and give an overview for each.
Email marketer from Validity shares resources for improving email marketing performance, with insights into email deliverability, data quality, and campaign optimization strategies.
Marketer from Email Geeks provides an interactive learning process using learndmarc.com, and including ping@tools.mxtoolbox.com on a send to review the report sent back.
Email marketer from SendGrid shares their comprehensive deliverability guide covering topics such as sender reputation, authentication, list hygiene, and engagement metrics.
Email marketer from Reddit recommends utilizing community forums like r/emailmarketing to seek help, share experiences, and discuss deliverability issues with peers in the industry.
What the experts say2Expert opinions
Expert from Word to the Wise highlights industry events like M3AAWG as valuable resources for staying informed about current deliverability challenges and best practices.
Expert from Spam Resource explains the importance of feedback loops in maintaining deliverability and gives a list of domains that provide them.
What the documentation says4Technical articles
Documentation from DMARC.org explains how you can use DMARC to protect your domain from spoofing and phishing attacks.
Documentation from RFC Editor explains the official specifications for SMTP and related email protocols, offering in-depth technical details about how email is transmitted and processed.
Documentation from Microsoft explains the company's anti-spam policies, which are important to review and adhere to if sending emails to Microsoft email services.
Documentation from Google Postmaster Tools explains key guidelines for avoiding spam filters, including authenticating your email (SPF, DKIM, DMARC), maintaining consistent sending IPs, and monitoring spam complaints.