What are the key areas to cover in deliverability training for email marketers?

Email marketer from Email on Acid Blog recommends including testing and monitoring protocols in deliverability training. This involves teaching marketers how to use tools to check email rendering, identify deliverability issues, and monitor sender reputation metrics.

Marketer from Email Geeks emphasizes the importance and timing of deliverability training as more individuals take on roles involving deliverability, and mentions an upcoming partnership in the deliverability training certification space.

Email marketer from Mailjet Blog emphasizes focusing on sender reputation as a key area in deliverability training. They explain that sender reputation significantly impacts whether emails reach the inbox and highlight the importance of understanding factors contributing to it, such as email authentication, list hygiene, and engagement metrics.

Email marketer from GMass Blog shares that training should incorporate personalization and segmentation strategies. They suggest that sending targeted and relevant content to specific audience segments can significantly improve engagement and reduce the likelihood of emails being marked as spam.

Email marketer from Sendinblue Blog identifies list hygiene as a fundamental area for deliverability training. They share that regularly cleaning email lists by removing inactive or invalid addresses reduces bounce rates and improves sender reputation, leading to better deliverability.

Email marketer from Reddit's /r/emailmarketing emphasizes the need for training on CAN-SPAM Act compliance. They explain that understanding and adhering to regulations regarding email marketing, such as providing opt-out options and accurate header information, is crucial for avoiding legal penalties and maintaining deliverability.

Email marketer from Litmus Blog points out the connection between email design and deliverability, emphasizing that training should cover how coding practices and design elements affect deliverability. This includes topics like image optimization, responsive design, and avoiding spam trigger words.

Email marketer from StackOverflow emphasises the importance of feedback loops in deliverability training, as these systems offer a way for mailbox providers to relay information about spam complaints, and action to take.

Expert from Email Geeks shares a survey link to gather feedback on deliverability training interests, highlighting the growing need for such training due to recent changes.

Expert from Word to the Wise responds that Authentication and Identification (SPF, DKIM, DMARC) are the foundation of any deliverability setup and must be covered in detail.

Expert from Spamresource explains that understanding the recipient and their mailbox provider is a crucial aspect of deliverability training. They emphasize the importance of knowing what the recipient wants, how they interact with email, and how their mailbox provider filters and evaluates email, as these factors significantly impact inbox placement.

Expert from Word to the Wise Staff answers the question regarding sender reputation. They respond that sender reputation is key to cover in deliverability training as it directly affects inboxing and brand image.

Expert from Email Geeks thanks everyone who contributed to the deliverability survey and shares the survey link again.

Documentation from Spamhaus highlights the importance of training email marketers to identify and avoid spam traps. They explain that spam traps are email addresses used to identify spammers and that landing in one can severely damage sender reputation and deliverability.

Documentation from Microsoft Docs underscores the significance of engagement metrics in deliverability training. It notes that factors like open rates, click-through rates, and user complaints are key indicators of email quality and impact inbox placement for Outlook users, making it vital for marketers to understand how to improve these metrics.

Documentation from Google Postmaster Tools Help stresses the importance of email authentication (SPF, DKIM, DMARC) as a crucial aspect of deliverability training. It explains that proper authentication helps prove the sender's legitimacy and improves email deliverability rates to Gmail users, which is essential knowledge for email marketers.

Documentation from RFC Editor highlights the understanding of SMTP (Simple Mail Transfer Protocol) standards is key in deliverability training. It teaches the email transfer concepts from sender to receiver and understanding of the protocol is key.