How can I improve content discoverability on my deliverability blog?

Summary

Improving content discoverability for a deliverability blog requires a comprehensive approach. Key elements include optimizing site structure and utilizing schema markup for better search engine understanding, employing analytics for performance tracking, and identifying content gaps. It's also essential to conduct thorough keyword research, promote content across multiple channels including social media and email, build high-quality backlinks, encourage social sharing, and repurpose content into various formats. Crafting compelling headlines and injecting a unique voice can enhance user engagement. Consider also redesigning the layout of your blog.

Key findings

  • SEO Foundations: Optimize site structure, use schema markup, and conduct keyword research for improved search engine visibility.
  • Content Strategy: Identify and fill content gaps, repurpose content formats, and update older blog posts.
  • Promotion & Engagement: Promote content across various channels, encourage social sharing, and craft compelling headlines to enhance engagement.
  • User Experience: Redesign and reconfigure the blog to improve usability, injection your unique voice into the content.
  • Analytics & Monitoring: Use analytics tools to monitor performance and identify areas for improvement.

Key considerations

  • Resource Allocation: Allocate resources effectively for SEO, content creation, promotion, and analytics.
  • Audience Targeting: Ensure content aligns with the target audience's needs and interests.
  • Channel Optimization: Optimize promotion efforts for the most effective channels.
  • Maintenance & Updates: Maintain a consistent content creation schedule and regularly update existing content.
  • Competitive Analysis: Stay informed about competitors' strategies and identify opportunities to differentiate your content.

What email marketers say
8Marketer opinions

Improving content discoverability for a deliverability blog involves a multi-faceted approach. Key strategies include promoting content across various channels like social media, email, and paid advertising, along with building relationships with influencers. Building high-quality backlinks and conducting thorough keyword research are crucial for search engine optimization. Internal linking enhances site structure and user experience, while encouraging social sharing amplifies visibility. Repurposing content into different formats broadens audience reach, and crafting compelling headlines increases click-through rates. A well-defined content distribution strategy ensures reaching the target audience.

Key opinions

  • Promotion: Utilize diverse channels (social media, email, paid ads) to actively promote blog content.
  • SEO: Build backlinks and conduct keyword research for improved search engine rankings.
  • Engagement: Craft compelling headlines and encourage social sharing to increase user engagement.
  • Content Strategy: Repurpose content into various formats to reach a wider audience.
  • Internal Linking: Improves website structure by internally linking related pages.

Key considerations

  • Resource Allocation: Consider the time and resources required for effective content promotion and backlink building.
  • Keyword Relevance: Ensure keyword research aligns with the target audience and the blog's specific niche.
  • Content Quality: Prioritize high-quality, informative content that provides value to the reader.
  • Channel Selection: Carefully select the most effective content distribution channels for your target audience.
  • Headline Testing: Experiment with different headline styles to optimize click-through rates.
Marketer view

Email marketer from Digital Marketing Q&A states that repurposing your content into different formats, such as videos, infographics, or podcasts, can help you reach a wider audience. He suggests adapting your blog posts into engaging video tutorials or informative infographics.

April 2021 - Digital Marketing Q&A
Marketer view

Email marketer from Webmaster Forum shares that encouraging readers to share your content on social media can significantly increase its visibility. He recommends adding social sharing buttons to your blog posts and actively promoting your content on social media platforms.

October 2022 - Webmaster Forum
Marketer view

Email marketer from Neil Patel's Blog explains that promoting content through various channels like social media, email marketing, and paid advertising is crucial. He also mentions building relationships with influencers in your niche to get your content shared.

March 2023 - Neil Patel's Blog
Marketer view

Email marketer from SparkToro responds that conducting thorough keyword research to identify relevant and high-traffic keywords is important. Optimize your content around these keywords to improve its visibility in search results. He suggests using tools like Ahrefs or SEMrush.

March 2022 - SparkToro
Marketer view

Email marketer from Content Marketing Institute responds that having a well-defined content distribution strategy is crucial for reaching your target audience. Promote your content through various channels, including social media, email marketing, and paid advertising.

January 2023 - Content Marketing Institute
Marketer view

Email marketer from SmartBlogger explains that creating compelling headlines that grab the reader's attention is essential for increasing click-through rates. Use strong verbs, numbers, and emotional triggers to make your headlines more appealing.

October 2023 - SmartBlogger
Marketer view

Email marketer from Backlinko shares that building high-quality backlinks from authoritative websites is essential for improving search engine rankings and driving organic traffic to your blog. He suggests using strategies like guest blogging and broken link building.

March 2024 - Backlinko
Marketer view

Email marketer from Reddit explains that creating internal links between related articles on your blog helps search engines understand the structure of your site and improves user experience. He suggests linking to your most important content from other pages on your site.

February 2023 - Reddit

What the experts say
3Expert opinions

Improving content discoverability on a deliverability blog involves several strategies. Relaunching a blog with a new configuration can improve content findability by mitigating the limitations of a linear blog format. Injecting a unique voice and personality enhances engagement and memorability, encouraging sharing. Repurposing old content through updates, rewrites, or refreshes can drive more traffic to existing posts.

Key opinions

  • Blog Relaunch: Redesigning a blog's configuration can improve content findability.
  • Unique Voice: Injecting personality into content increases engagement and memorability.
  • Content Repurposing: Updating and refreshing old content drives more traffic.

Key considerations

  • Configuration Changes: Consider the effort and resources required for a blog relaunch.
  • Authenticity: Ensure the unique voice aligns with the target audience and blog's brand.
  • Content Audit: Regularly audit old content to identify repurposing opportunities.
Expert view

Expert from Word to the Wise responds that repurposing old blog content is a great way to get more traffic from older blog posts. Ways to do this include updating, rewriting or refreshing content to provide new insight.

August 2021 - Word to the Wise
Expert view

Expert from Word to the Wise explains that injecting your unique voice and personality into your blog posts can make your content more engaging and memorable. Readers are more likely to share content that resonates with them on a personal level.

February 2023 - Word to the Wise
Expert view

Expert from Email Geeks shares that he relaunched his deliverability blog Spam Resource with a new configuration that makes it easier to find content. He felt that the linear nature of a blog makes it easy for a lot of useful stuff to get hidden after first post and never seen again. Blog available at <https://www.spamresource.com>

February 2025 - Email Geeks

What the documentation says
5Technical articles

To improve content discoverability, it is crucial to have a clear and logical site structure that search engine crawlers can understand. Implementing structured data markup helps search engines interpret content, potentially improving rankings. Utilizing analytics tools like Google Analytics allows for performance tracking and identification of areas for improvement. Identifying content gaps in your niche and creating content to fill them can attract organic traffic. Bing Webmaster Tools can be used to research untapped keywords to optimise content for the Bing search engine.

Key findings

  • Site Structure: A clear site structure improves crawlability and indexing.
  • Structured Data: Schema markup helps search engines understand content.
  • Analytics Tracking: Google Analytics provides insights for performance improvements.
  • Content Gaps: Identifying and filling content gaps attracts organic traffic.
  • Keyword Research: Bing Webmaster Tools helps find untapped keywords.

Key considerations

  • Site Architecture: Carefully plan site architecture for optimal navigation.
  • Schema Implementation: Use appropriate schema types for different content.
  • Data Analysis: Regularly analyze data from Google Analytics to identify trends and areas for improvement.
  • Competitive Research: Use keyword research tools to analyze competitors' content strategies.
  • Bing Optimization: Optimize your content for the Bing search engine
Technical article

Email marketer from Bing Webmaster Tools explains how to use their keyword research tool to find untapped keywords and optimize your content for the bing search engine.

February 2024 - Bing Webmaster Tools
Technical article

Documentation from Google Analytics shares that tracking your blog's performance using analytics tools like Google Analytics is important. Analyze your website traffic, user behavior, and conversion rates to identify areas for improvement.

November 2024 - Google Analytics
Technical article

Documentation from Schema.org responds that implementing structured data markup on your blog posts helps search engines understand the content and context of your pages, potentially improving your search rankings. Use appropriate schema types for your content.

September 2021 - Schema.org
Technical article

Documentation from Google Search Central explains that having a clear and logical site structure is crucial for search engine crawlers to understand and index your content effectively. Plan your site architecture carefully.

May 2024 - Google Search Central
Technical article

Documentation from Ahrefs states that identifying content gaps in your niche and creating content that fills those gaps can attract more organic traffic to your blog. Use keyword research tools to find topics that your competitors are not covering adequately.

January 2022 - Ahrefs