How can I improve content discoverability on my deliverability blog?
Summary
What email marketers say8Marketer opinions
Email marketer from Digital Marketing Q&A states that repurposing your content into different formats, such as videos, infographics, or podcasts, can help you reach a wider audience. He suggests adapting your blog posts into engaging video tutorials or informative infographics.
Email marketer from Webmaster Forum shares that encouraging readers to share your content on social media can significantly increase its visibility. He recommends adding social sharing buttons to your blog posts and actively promoting your content on social media platforms.
Email marketer from Neil Patel's Blog explains that promoting content through various channels like social media, email marketing, and paid advertising is crucial. He also mentions building relationships with influencers in your niche to get your content shared.
Email marketer from SparkToro responds that conducting thorough keyword research to identify relevant and high-traffic keywords is important. Optimize your content around these keywords to improve its visibility in search results. He suggests using tools like Ahrefs or SEMrush.
Email marketer from Content Marketing Institute responds that having a well-defined content distribution strategy is crucial for reaching your target audience. Promote your content through various channels, including social media, email marketing, and paid advertising.
Email marketer from SmartBlogger explains that creating compelling headlines that grab the reader's attention is essential for increasing click-through rates. Use strong verbs, numbers, and emotional triggers to make your headlines more appealing.
Email marketer from Backlinko shares that building high-quality backlinks from authoritative websites is essential for improving search engine rankings and driving organic traffic to your blog. He suggests using strategies like guest blogging and broken link building.
Email marketer from Reddit explains that creating internal links between related articles on your blog helps search engines understand the structure of your site and improves user experience. He suggests linking to your most important content from other pages on your site.
What the experts say3Expert opinions
Expert from Word to the Wise responds that repurposing old blog content is a great way to get more traffic from older blog posts. Ways to do this include updating, rewriting or refreshing content to provide new insight.
Expert from Word to the Wise explains that injecting your unique voice and personality into your blog posts can make your content more engaging and memorable. Readers are more likely to share content that resonates with them on a personal level.
Expert from Email Geeks shares that he relaunched his deliverability blog Spam Resource with a new configuration that makes it easier to find content. He felt that the linear nature of a blog makes it easy for a lot of useful stuff to get hidden after first post and never seen again. Blog available at <https://www.spamresource.com>
What the documentation says5Technical articles
Email marketer from Bing Webmaster Tools explains how to use their keyword research tool to find untapped keywords and optimize your content for the bing search engine.
Documentation from Google Analytics shares that tracking your blog's performance using analytics tools like Google Analytics is important. Analyze your website traffic, user behavior, and conversion rates to identify areas for improvement.
Documentation from Schema.org responds that implementing structured data markup on your blog posts helps search engines understand the content and context of your pages, potentially improving your search rankings. Use appropriate schema types for your content.
Documentation from Google Search Central explains that having a clear and logical site structure is crucial for search engine crawlers to understand and index your content effectively. Plan your site architecture carefully.
Documentation from Ahrefs states that identifying content gaps in your niche and creating content that fills those gaps can attract more organic traffic to your blog. Use keyword research tools to find topics that your competitors are not covering adequately.