Is there room for another email deliverability blog?

Summary

The overwhelming consensus is that yes, there is room for another email deliverability blog, provided it offers a unique angle, valuable content, and stays current. The space is crowded, but continuous changes in technology, authentication, and platform-specific guidelines, combined with the opportunity for personal experience-based insights, make it a viable endeavor. Niche focus, audience targeting, different content formats and strong branding are suggested strategies for success.

Key findings

  • Uniqueness is Key: Offering a unique perspective, insight, or approach is vital for success.
  • Niche Down: Focusing on a specific niche (e.g., transactional email, authentication, specific platform) is recommended.
  • Evolving Landscape: The email deliverability landscape is constantly changing, requiring continuous updates and insights.
  • Personal Experience Matters: Sharing personal experiences and solutions adds a unique and valuable dimension.
  • Content Variety: Using different content formats (video, infographics, podcasts) can help stand out.
  • Authoritative view: Cutting through the noise by providing an authoritative voice and giving unique value can help give readers the required information.

Key considerations

  • Target Audience: Identifying a specific, underserved audience is crucial.
  • Time Commitment: Maintaining a blog requires a significant time investment, especially staying current.
  • Technical Depth: Understanding technical aspects (authentication, protocols) is important for comprehensive coverage.
  • Market Saturation: The space is competitive, so differentiation is essential.
  • Provide Value: Do not regurgitate information.

What email marketers say
11Marketer opinions

The consensus is that while numerous email deliverability resources exist, room remains for new blogs offering unique perspectives, niche focuses, and practical advice. Key success factors include providing unique insights, targeting underserved audiences, presenting information in varied formats, staying current with industry changes, building a personal brand, and offering tangible value based on personal experience.

Key opinions

  • Unique Perspective: A blog needs to offer unique insights or a different perspective to stand out from existing resources.
  • Niche Focus: Narrowing the focus to a specific aspect of email deliverability or a particular industry can attract a targeted audience.
  • Personal Experience: Sharing personal experiences and solutions to problems provides a unique and valuable perspective.
  • Content Format Variety: Creating content in various formats like video, infographics, and podcasts can help differentiate a blog.
  • Staying Current: Keeping up-to-date with the latest industry trends and algorithm changes is crucial for providing relevant information.
  • Personal Branding: Building a personal brand around the blog can foster a loyal following.
  • Provide unique value: Blogs need to offer unique value that is not regurgitated.

Key considerations

  • Target Audience: Identifying a specific, underserved audience is essential for success.
  • Time Commitment: Starting a blog requires a significant time commitment, especially when balancing other responsibilities.
  • Content Planning: Careful planning is needed to ensure a consistent stream of valuable and unique content.
  • Market Saturation: While opportunities exist, the email deliverability niche has existing and potentially saturated content. You will need to cut through the noise.
Marketer view

Marketer from Email Geeks shares that if people read it and benefit that’s awesome. If it’s just him, writing is a good way to learn something at a deeper level.

October 2024 - Email Geeks
Marketer view

Marketer from Email Geeks mentions he will start a blog and YouTube channel to write about encountered problems and their solutions. The blog will serve as a personal note-taking system, with the bonus of helping others. He anticipates launching the blog within a few weeks and also acknowledges the difficulty of starting side projects and the challenge of having enough content to write.

February 2023 - Email Geeks
Marketer view

Marketer from Email Geeks shares thoughts about starting an email deliverability blog, seeing it as a way to find gaps in his knowledge. He mentions creating articles or videos and acknowledges the existence of other good blogs but believes writing helps solidify understanding. He also considers a blog about other tech niches if email deliverability is too saturated.

August 2022 - Email Geeks
Marketer view

Email marketer from LinkedIn recommends staying up-to-date with the latest industry trends and algorithm changes to provide relevant and valuable information to readers. This is a moving target and there is plenty of room for blogs focusing on this.

March 2021 - LinkedIn
Marketer view

Email marketer from Email Marketing Forum explains that starting a blog based on your own experiences and the problems you solve is a great approach. It provides a unique, real-world perspective.

December 2022 - Email Marketing Forum
Marketer view

Email marketer from Reddit shares that the key is to identify a specific audience or angle that isn't already being served. Focus on a particular industry or a specific skill level.

January 2024 - Reddit
Marketer view

Email marketer from garyvaynerchuk.com mentions providing unique value and not just regurgitating information is key. He says the only way to cut through the noise is with content, and providing an authoritative voice can give people this.

June 2021 - garyvaynerchuk.com
Marketer view

Email marketer from Twitter suggests focusing on building a personal brand around the blog to create a loyal following. The audience will value the personal viewpoint that can be gained from this.

May 2021 - Twitter
Marketer view

Marketer from Email Geeks responds that there's clearly room for another blog and that Neil should write for himself.

October 2024 - Email Geeks
Marketer view

Email marketer from Quora responds that there is *always* room for a blog if you have unique insights or a different perspective. Niche down to a specific aspect of email deliverability.

May 2023 - Quora
Marketer view

Email marketer from Medium suggests creating content in different formats (video, infographics, podcasts) to stand out. A different angle on presenting the same information could lead to success.

April 2022 - Medium

What the experts say
2Expert opinions

Experts agree that the increasing complexity of email authentication and the constantly evolving deliverability landscape create opportunities for new blogs. A focus on demystifying technical aspects and staying current with industry changes is key.

Key opinions

  • Authentication Focus: A blog specializing in explaining and simplifying email authentication (SPF, DKIM, DMARC) would be valuable due to its increasing complexity.
  • Staying Updated: A blog dedicated to keeping up with deliverability rules and technologies (like BIMI) would be beneficial due to the constantly changing landscape.

Key considerations

  • Technical Expertise: Successfully demystifying email authentication requires strong technical understanding.
  • Time Investment: Keeping up with the constant changes in deliverability requires a significant time investment.
Expert view

Expert from Word to the Wise shares that given the continuous changes in deliverability rules and technologies (like BIMI), a blog dedicated to keeping up with these updates and explaining their impact on email marketers would be beneficial. If blogs can remain on top of this then there is plenty of scope.

October 2022 - Word to the Wise
Expert view

Expert from Word to the Wise explains that with the increasing complexity of email authentication (SPF, DKIM, DMARC), a blog focusing on demystifying these technical aspects and providing practical implementation advice would be valuable. She provides her view that with authentication getting more complex, a blog could provide great insight and help in this area.

May 2021 - Word to the Wise

What the documentation says
5Technical articles

Official documentation sources suggest that while many resources exist, the ever-changing landscape of email deliverability and the specific viewpoints of different platforms create space for new blogs. These blogs should focus on niche areas, platform-specific guidelines, and fundamental email protocols.

Key findings

  • Evolving Landscape: Email deliverability is a constantly changing landscape, creating a continuous need for updated information and perspectives.
  • Niche Opportunities: Focusing on specific niches within deliverability (e.g., transactional email, international sending) can attract a targeted audience.
  • Platform Guidelines: Understanding and explaining platform-specific (e.g., Gmail, Microsoft) guidelines are crucial for ensuring deliverability.
  • Fundamentals Matter: A deep understanding of fundamental email protocols (SMTP) is essential.

Key considerations

  • Staying Updated: Maintaining current knowledge of platform-specific rules and deliverability best practices requires constant monitoring.
  • Technical Depth: Effectively explaining technical aspects of email requires a strong technical background.
Technical article

Documentation from Microsoft shares that volume and sender reputation are key components of deliverability, understanding how to manage them from their viewpoint would always be beneficial. If people are sending emails through Microsoft's systems, getting their viewpoint is always useful.

March 2023 - Microsoft
Technical article

Documentation from SparkPost shares that while many resources exist, a new blog could focus on a specific niche within deliverability, such as transactional email or international sending best practices. Focus on a particular part of deliverability that is relevant.

July 2024 - SparkPost
Technical article

Documentation from Google provides guidelines for bulk email senders using Gmail, stating that understanding and adhering to these guidelines is crucial for ensuring deliverability to Gmail inboxes. Google are always updating their systems to penalise email marketers not adhering to best practice, and the landscape changes all the time, so there is room for a new blog.

November 2022 - Google
Technical article

Documentation from RFC Editor explains that knowing the fundamentals of email and the SMTP protocol is always useful and forms the basis of every email marketers knowledge. A blog could document all of the RFC's.

February 2024 - RFC-Editor
Technical article

Documentation from Mailjet responds that given email deliverability is always a changing landscape and a constant concern for email senders, and how Mailjet has an email deliverability guide, there is room for people with a unique viewpoint to create their own as it is an ever changing and evolving landscape.

May 2024 - Mailjet