Is there room for another email deliverability blog?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks shares that if people read it and benefit that’s awesome. If it’s just him, writing is a good way to learn something at a deeper level.
Marketer from Email Geeks mentions he will start a blog and YouTube channel to write about encountered problems and their solutions. The blog will serve as a personal note-taking system, with the bonus of helping others. He anticipates launching the blog within a few weeks and also acknowledges the difficulty of starting side projects and the challenge of having enough content to write.
Marketer from Email Geeks shares thoughts about starting an email deliverability blog, seeing it as a way to find gaps in his knowledge. He mentions creating articles or videos and acknowledges the existence of other good blogs but believes writing helps solidify understanding. He also considers a blog about other tech niches if email deliverability is too saturated.
Email marketer from LinkedIn recommends staying up-to-date with the latest industry trends and algorithm changes to provide relevant and valuable information to readers. This is a moving target and there is plenty of room for blogs focusing on this.
Email marketer from Email Marketing Forum explains that starting a blog based on your own experiences and the problems you solve is a great approach. It provides a unique, real-world perspective.
Email marketer from Reddit shares that the key is to identify a specific audience or angle that isn't already being served. Focus on a particular industry or a specific skill level.
Email marketer from garyvaynerchuk.com mentions providing unique value and not just regurgitating information is key. He says the only way to cut through the noise is with content, and providing an authoritative voice can give people this.
Email marketer from Twitter suggests focusing on building a personal brand around the blog to create a loyal following. The audience will value the personal viewpoint that can be gained from this.
Marketer from Email Geeks responds that there's clearly room for another blog and that Neil should write for himself.
Email marketer from Quora responds that there is *always* room for a blog if you have unique insights or a different perspective. Niche down to a specific aspect of email deliverability.
Email marketer from Medium suggests creating content in different formats (video, infographics, podcasts) to stand out. A different angle on presenting the same information could lead to success.
What the experts say2Expert opinions
Expert from Word to the Wise shares that given the continuous changes in deliverability rules and technologies (like BIMI), a blog dedicated to keeping up with these updates and explaining their impact on email marketers would be beneficial. If blogs can remain on top of this then there is plenty of scope.
Expert from Word to the Wise explains that with the increasing complexity of email authentication (SPF, DKIM, DMARC), a blog focusing on demystifying these technical aspects and providing practical implementation advice would be valuable. She provides her view that with authentication getting more complex, a blog could provide great insight and help in this area.
What the documentation says5Technical articles
Documentation from Microsoft shares that volume and sender reputation are key components of deliverability, understanding how to manage them from their viewpoint would always be beneficial. If people are sending emails through Microsoft's systems, getting their viewpoint is always useful.
Documentation from SparkPost shares that while many resources exist, a new blog could focus on a specific niche within deliverability, such as transactional email or international sending best practices. Focus on a particular part of deliverability that is relevant.
Documentation from Google provides guidelines for bulk email senders using Gmail, stating that understanding and adhering to these guidelines is crucial for ensuring deliverability to Gmail inboxes. Google are always updating their systems to penalise email marketers not adhering to best practice, and the landscape changes all the time, so there is room for a new blog.
Documentation from RFC Editor explains that knowing the fundamentals of email and the SMTP protocol is always useful and forms the basis of every email marketers knowledge. A blog could document all of the RFC's.
Documentation from Mailjet responds that given email deliverability is always a changing landscape and a constant concern for email senders, and how Mailjet has an email deliverability guide, there is room for people with a unique viewpoint to create their own as it is an ever changing and evolving landscape.