Presenting responsible email practices in a visually engaging way for a new email marketing audience requires a multifaceted approach. Focus on demonstrating how email practices directly influence inbox placement, brand reputation, and deliverability metrics. Simplify complex concepts like authentication and data privacy through visuals like flowcharts and infographics. Showcase real-world examples of good and bad practices, including spam traps and unsubscribe processes. Enhance engagement by using storytelling, interactive elements, and testimonials. Remember to keep it authentic and tailor the content to your audience's level, while prioritizing accessibility, data privacy, and impactful visuals to keep the audience engaged and informed.
12 marketer opinions
Presenting responsible email practices to a new audience requires a multi-faceted approach focusing on clear communication, engaging visuals, and real-world relevance. Emphasize the connection between email practices and inbox placement, using concrete examples of good and bad practices. Break down complex information into digestible segments and use visuals to illustrate key points. Storytelling, interactive elements, and highlighting the positive impact on brand reputation will help keep the audience engaged. Remember to prioritize accessibility and demonstrate a commitment to responsible communication.
Marketer view
Email marketer from Neil Patel explains that a good way to show responsibility is through examples of well-designed unsubscribe processes. This will show that respecting recipient preferences is paramount.
1 Jul 2021 - Neil Patel
Marketer view
Marketer from Email Geeks recommends not sweating the visuals, making it authentic to you/your personality and it will be much easier to deliver than trying to work with a style that isn't yours. Even if you just use bullet points (which is fine), don't read them out - talk around them.
29 Nov 2022 - Email Geeks
2 expert opinions
To make a presentation about responsible email practices visually interesting for a new email marketing audience, focus on engaging content and demonstrating the real-world impact of good and bad practices. Prioritize showing how to create compelling visuals rather than directly discussing deliverability. Also, use real-world data to highlight what's at stake and hold the interest of stakeholders.
Expert view
Expert from spamresource.com explains the biggest challenge with email is that it can be so boring, especially for upper management and stakeholders, and so to keep them interested they show the good and the bad, to show what is at stake and use real world data to convey the message.
30 Jul 2022 - spamresource.com
Expert view
Expert from wordtothewise.com responds that one key to getting people interested in deliverability is not to talk about deliverability but to talk about content. To show how to create interesting content, I’ll be doing a presentation on how to create the most engaging images possible using just CSS.
4 Jun 2022 - wordtothewise.com
5 technical articles
Visually presenting responsible email practices involves demonstrating the tangible impact of design choices and authentication processes on deliverability metrics. Utilizing data visualization, flowcharts, and visual examples of spam traps and good/bad email addresses helps simplify complex concepts. Infographics are valuable for explaining data privacy regulations. By connecting responsible practices with tangible results and promoting understanding of legal obligations, new email marketers can grasp the importance of deliverability.
Technical article
Documentation from Litmus explains that demonstrating how design choices directly impact deliverability (e.g., image-to-text ratio, code bloat) can visually connect responsible coding practices with tangible results, and encourages clean and accessible email creation.
29 Jun 2022 - Litmus
Technical article
Documentation from RFC responds that visually representing the authentication process (SPF, DKIM, DMARC) through flowcharts will clarify how these mechanisms build sender reputation, leading to better inbox placement and reduced spam classification.
18 Sep 2024 - RFC
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