Where can I find advanced email deliverability training?
Summary
What email marketers say9Marketer opinions
Email marketer from Email on Acid mentions tools like Email on Acid itself for advanced email testing and monitoring, ensuring emails render correctly across different email clients, which contributes to better deliverability.
Email marketer from Mailtrap Blog highlights the importance of understanding the technical aspects of email deliverability, such as SPF, DKIM, and DMARC, and suggests exploring resources like the Mailtrap Blog and community forums for advanced training.
Email marketer from ReturnPath (now Validity) explains the importance of monitoring sender reputation, engagement metrics, and inbox placement using advanced analytics tools. These tools provide insights into how recipients are interacting with emails and identify potential deliverability issues.
Email marketer from Mailchimp discusses the importance of email list segmentation, personalization, and sending relevant content to improve engagement and avoid spam complaints. They also recommend using Mailchimp's built-in deliverability tools to monitor sender reputation and inbox placement.
Email marketer from GMass shares the significance of segmenting email lists based on engagement levels and tailoring content to specific audience segments to improve deliverability rates and sender reputation. They also highlight the importance of list cleaning and removing unengaged subscribers.
Email marketer from ActiveCampaign explains the role of marketing automation platforms in improving deliverability through features like automated list cleaning, engagement tracking, and personalized email sequences. These tools help maintain a healthy sender reputation and ensure messages reach the intended recipients.
Email marketer from Stackoverflow highlights the need for proper list hygiene (removing inactive subscribers), segmentation based on engagement, and A/B testing of email content to optimize deliverability rates and sender reputation.
Email marketer from Reddit suggests in a Reddit thread checking the specific ESP's documentation (e.g., SendGrid, Mailgun) for advanced features, best practices, and deliverability troubleshooting guides.
Email marketer from Litmus recommends using advanced email testing tools like Litmus to preview emails across various email clients and devices, check for spam filter triggers, and ensure optimal rendering, which contributes to improved deliverability.
What the experts say3Expert opinions
Expert from Email Geeks shares that she is working on a couple of different training courses that may be relevant to the question.
Expert from Word to the Wise likely shares information about the importance of feedback loops (FBLs) for identifying and addressing issues with spam complaints. Setting up and monitoring FBLs is a valuable practice for advanced email senders to maintain good deliverability.
Expert from Spam Resource explains that understanding the blocklist removal processes, including how to identify if you are on a blocklist and how to request removal, is a crucial aspect of advanced deliverability knowledge. They may offer resources or guides on this topic.
What the documentation says4Technical articles
Documentation from MXToolbox provides information on understanding and configuring DNS records (SPF, DKIM, DMARC) for email authentication, which is crucial for ensuring emails are properly identified and delivered by receiving mail servers. Their tools also help diagnose DNS-related deliverability issues.
Documentation from DMARC.org provides in-depth information about DMARC specifications, including advanced configurations for handling email authentication failures, which can significantly impact deliverability for experienced email professionals.
Documentation from Google provides an overview of how to use Google Postmaster Tools, a free service that provides data on your sender reputation, spam rate, and feedback loop, helping you identify and resolve deliverability issues.
Documentation from RFC outlines the core standards for SMTP and email transmission. A deep understanding of these RFCs is essential for anyone seeking advanced knowledge of email deliverability and troubleshooting complex issues.