What are the best alternatives to Validity for inbox deliverability services and reporting?
Summary
What email marketers say14Marketer opinions
Marketer from Email Geeks plugs Edata/Inbox tracker, highlighting its integration with Salesforce Marketing Cloud.
Email marketer from Capterra recommends MailMonitor as a Validity alternative. They highlight its comprehensive deliverability suite that checks the health of your IPs and domains.
Email marketer from DigitalMarketer responds that if you are doing cold emailing then you should use services like Lemlist which help ensure better inboxing and warming up IP addresses.
Marketer from Email Geeks mentions Inbox Monster offers a global seed list that showcases inbox placement reporting.
Email marketer from Stack Overflow responds that correctly configuring SPF, DKIM, and DMARC records is crucial for email authentication and can significantly improve deliverability, reducing the need for some of Validity's services.
Marketer from Email Geeks responds that Get to the Inbox by SuretyMail offers email sender certification used worldwide by inbox providers, suggesting it as an alternative to Validity, depending on specific needs.
Marketer from Email Geeks shares that Kickbox is a good inbox deliverability service.
Email marketer from Email on Acid responds that it offers pre-deployment testing tools that help identify potential deliverability issues before sending, which can be used in conjunction with other tools to achieve similar results as Validity.
Email marketer from Reddit suggests using a combination of tools like MXToolbox for checking IP reputation and Mail-Tester for assessing email content quality as a cost-effective alternative to Validity.
Email marketer from G2 suggests that GlockApps is a good alternative to Validity, particularly for inbox placement testing and deliverability monitoring.
Email marketer from Email Vendor Selection suggests investing in a solid Email Service Provider (ESP) that has built-in deliverability tools and a good reputation, which can reduce the need for external services like Validity.
Email marketer from Litmus suggests that it offers email testing and previewing across different email clients, helping to identify potential rendering issues that can impact deliverability, offering a different angle to Validity's monitoring.
Email marketer from Quora recommends using email verification services like ZeroBounce or NeverBounce to clean email lists, improving sender reputation and deliverability as an alternative approach to Validity.
Email marketer from EmailGeeks Forum suggests using free tools like Google Postmaster Tools to monitor sender reputation and identify potential deliverability issues, offering a cost-effective alternative to Validity.
What the experts say2Expert opinions
Expert from Word to the Wise (Laura Atkins) responds that understanding the email reputation ecosystem, including feedback loops and complaint rates, allows senders to proactively manage their deliverability without relying solely on Validity-like services.
Expert from Word to the Wise (Laura Atkins) suggests that a good alternative to Validity is carefully selecting an ESP, one that will work with you on deliverability.
What the documentation says4Technical articles
Documentation from Mailjet explains that they provide features like dedicated IPs and deliverability consulting to help users manage and improve their sending reputation, offering some capabilities similar to Validity.
Documentation from SparkPost explains they provide features for monitoring inbox placement and engagement metrics, giving insights into deliverability performance as a Validity alternative.
Documentation from SendGrid explains that they offer tools like Email Activity Feed and Deliverability Insights to monitor email performance and identify potential deliverability issues, acting as a partial alternative for deliverability reporting.
Documentation from Google explains that adhering to Google's bulk sender guidelines can improve deliverability to Gmail inboxes, reducing the need for some third-party services like Validity.