Can Gmail give false positive SMTP bounce responses?

Summary

Gmail can generate false positive SMTP bounce responses for various reasons, including temporary issues like greylisting, network problems, or a recipient's account being recently deleted. Inaccurate bounce codes, problems with DKIM/DMARC/SPF records, a poor sender IP reputation, spam filtering, sending too quickly, and poor list hygiene (spam traps) also contribute. Distinguishing between temporary (4xx) and permanent (5xx) SMTP errors is crucial. Monitoring sender reputation, verifying recipient addresses, and ensuring proper sending infrastructure configuration are important considerations.

Key findings

  • Misleading Bounce Messages: Gmail sometimes reports soft bounces as hard bounces or produces misleading bounce messages due to transient network issues, greylisting, or spam filtering.
  • Temporary Invalidity: Gmail might return a 550 error if a recipient address is temporarily invalid (e.g., recently deleted account).
  • IP Reputation Issues: Gmail can reject emails from senders with a poor IP reputation, resulting in bounces or spam folder delivery.
  • Authentication Failures: Incorrect DKIM, DMARC, or SPF configurations can lead to false bounce errors.
  • Temporary Errors: Many bounces are due to temporary errors that can be resolved by resending the email later.
  • Poor List Hygiene: Poor list hygiene, including spam traps and outdated addresses, contributes significantly to bounce rates.
  • Sending Volume Limitations: Gmail may reject emails if they are sent too quickly or in excessively large volumes.
  • Inaccurate Codes: Bounce codes are not always accurate or specific, making interpretation difficult.
  • AWS SES Reputation: If using AWS SES, the reputation of the sender's account can affect the deliverability, even if the recipient isn't an AWS customer.
  • 2.0.0 Ambiguity: A 2.0.0 SMTP response indicates acceptance into the delivery queue but lacks specific information about final delivery.

Key considerations

  • Verify Addresses: Verify recipient addresses, especially if encountering unexpected bounces or unusual sending patterns.
  • Monitor Reputation: Monitor and maintain a good sending IP reputation to avoid being flagged as spam.
  • Authenticate Emails: Ensure that DKIM, DMARC, and SPF records are correctly configured for proper email authentication.
  • Resend Temporary Errors: Resend emails at a later time if a temporary error (4xx code) is indicated.
  • Practice List Hygiene: Regularly clean and maintain email lists to remove invalid addresses and potential spam traps.
  • Control Sending Volume: Moderate sending volumes to avoid triggering Gmail's spam filters and rate limits.
  • Careful Code Interpretation: Carefully interpret bounce codes and look for patterns or anomalies rather than relying solely on the initial code.
  • Configuration Check: Ensure sending infrastructure is configured correctly and avoid practices Google considers spammy.

What email marketers say
7Marketer opinions

Gmail can produce false positive SMTP bounce responses due to various factors. These include temporary issues like greylisting or transient network problems, misclassification of soft bounces as hard bounces, poor sending IP reputation, issues with DKIM/DMARC/SPF records, sending emails too fast, and poor list hygiene leading to spam traps. Anecdotal evidence suggests verifying recipient addresses when encountering unexpected bounces.

Key opinions

  • Misleading Bounce Messages: Gmail may produce misleading bounce messages, reporting soft bounces as hard bounces due to temporary issues or spam filtering.
  • IP Reputation: A poor sending IP address reputation can cause Gmail to reject emails, resulting in bounces or spam folder delivery.
  • Authentication Issues: Incorrectly configured DKIM, DMARC, or SPF records can lead to bounce errors.
  • Temporary Errors: Many bounces are due to temporary errors, suggesting a resend attempt later.
  • List Hygiene: Poor list hygiene, including spam traps and outdated addresses, contributes to bounces.
  • Sending Volume: Sending emails too quickly can trigger Gmail to reject messages.

Key considerations

  • Verify Addresses: Verify recipient addresses through alternative channels if unexpected bounces occur.
  • Monitor Reputation: Monitor and maintain a good sending IP reputation.
  • Check Authentication: Ensure DKIM, DMARC, and SPF records are properly configured and valid.
  • Resend on Temporary Errors: If a temporary error is indicated, resend the email at a later time.
  • Clean Email Lists: Regularly clean email lists to remove invalid or inactive addresses and potential spam traps.
  • Throttle Sending: Control sending volume to avoid triggering Gmail's spam filters or rate limits.
Marketer view

Email marketer from Email on Acid explains that bounce errors can be caused by issues with DKIM, DMARC or SPF records. This may lead to false bounces if these records are not properly configured.

December 2021 - Email on Acid
Marketer view

Email marketer from Reddit shares anecdotal evidence of encountering situations where Gmail appeared to provide false bounce responses, particularly when dealing with unusual sending patterns or suspected spam-like activity. Suggests verifying the recipient address through alternative channels to confirm its validity.

January 2023 - Reddit
Marketer view

Email marketer from Digital Ocean explains that many bounces that look like errors are actually temporary errors. This means the user should resend the email at a later date to resolve the issue.

October 2023 - Digital Ocean
Marketer view

Email marketer from Stack Overflow explains that Gmail rejects emails because the sending IP address has a poor reputation. This can result in emails bouncing back to the sender or being delivered to the spam folder.

May 2021 - Stack Overflow
Marketer view

Email marketer from Litmus explains that poor list hygiene often leads to bounces. Remove or reconfirm addresses to see if that helps reduce issues. Old addresses may become spam traps.

October 2024 - Litmus
Marketer view

Email marketer from MailerQ Blog explains that Gmail can sometimes produce misleading bounce messages, particularly 'soft bounces' reported as 'hard bounces'. This might be due to temporary issues, greylisting, or Gmail's spam filtering. Transient network issues or temporary unavailability can also cause false positives.

June 2023 - MailerQ Blog
Marketer view

Email marketer from Sendgrid details that if emails are being sent too fast, Gmail may reject the email. Ensure your sending volumes are within limits.

December 2023 - Sendgrid

What the experts say
5Expert opinions

Experts agree that Gmail can give false positive SMTP bounce responses. These can stem from various factors, including inaccurate bounce codes, temporary server overloads, or Gmail's spam detection mechanisms suspecting spammy activity or misconfiguration. Past incidents have resulted in legitimate email addresses being suppressed, highlighting the need for careful bounce interpretation and infrastructure management.

Key opinions

  • Inaccurate Bounce Codes: Bounce codes are not always accurate, and servers may provide generic messages that don't pinpoint the real problem or misclassify the issue.
  • Temporary Errors: Temporary server overloads can lead to bounce errors that are not permanent failures; resending the email later may be successful.
  • Gmail Spam Detection: Gmail's spam detection mechanisms may flag sending systems as spammy, hijacked, or misconfigured, leading to 550 5.1.1 errors and bounces.
  • False Suppression Incidents: Gmail has had past incidents of false positive bounce responses that led to legitimate email addresses being suppressed.
  • 2.0.0 Ambiguity: A 2.0.0 SMTP response indicates acceptance into the delivery queue but lacks specific information about final delivery.

Key considerations

  • Careful Interpretation: Carefully interpret bounce codes and avoid solely relying on them for accurate diagnosis.
  • Resend on Temporary Errors: For temporary errors, resend the email at a later time to potentially overcome the issue.
  • Infrastructure Configuration: Ensure sending infrastructure is correctly configured to avoid being flagged as spammy by Gmail.
  • Bounce Monitoring: Implement robust bounce monitoring and cleaning processes to address false positives and prevent suppressing legitimate addresses.
  • Message ID Validity: Ensure that email message IDs are valid to prevent Gmail from refusing to forward messages.
Expert view

Expert from Email Geeks explains that a 2.0.0 SMTP response means the email was accepted into the delivery queue but the end system can't be more specific. A 550 5.1.1 error can occur when the sending system is suspected of spammy activity, being hijacked, or misconfigured. Gmail may also refuse to forward messages due to invalid message IDs. It's important to ensure sending infrastructure is configured correctly and avoid practices Google considers spammy.

March 2024 - Email Geeks
Expert view

Expert from Email Geeks explains the difficulty of cleaning up after a false bounce incident where many legit addresses were suppressed.

September 2023 - Email Geeks
Expert view

Expert from Spamresource explains that bounce codes are not always accurate. Some servers may return generic bounce messages that don't clearly indicate the real problem, or they may temporarily misclassify an issue.

April 2022 - Spamresource
Expert view

Expert from Word to the Wise explains that temporary errors can cause bounces that look like failures. Try resending later as the server may have been temporarily overloaded.

November 2021 - Word to the Wise
Expert view

Expert from Email Geeks shares that Gmail has had past incidents of providing false positive bounce responses, leading to legitimate email addresses being suppressed.

November 2021 - Email Geeks

What the documentation says
3Technical articles

Documentation indicates that Gmail may issue 550 errors for temporarily invalid addresses (e.g., recently deleted accounts). SMTP servers can return various codes, with 5xx denoting permanent and 4xx temporary errors, the latter potentially a false positive. AWS documentation notes that bounces can reflect the sender's reputation, even if you're not an AWS customer but are receiving emails sent via AWS SES.

Key findings

  • 550 Error for Temporary Invalidity: Gmail may return a 550 error code for recipient addresses that are only temporarily invalid.
  • Temporary vs. Permanent Errors: SMTP servers use 5xx error codes for permanent failures and 4xx for temporary issues, where 4xx can be a false positive.
  • Sender Reputation Impact: Bounces received can reflect the sender's reputation, particularly when using AWS SES, even if the recipient is not an AWS customer.

Key considerations

  • Address Validation: Implement address validation to minimize sending to invalid or recently deleted accounts.
  • Error Code Interpretation: Distinguish between temporary and permanent error codes, and consider retrying on temporary errors.
  • Sender Reputation Monitoring: Monitor your sender reputation, particularly if using AWS SES, as it can impact deliverability and bounce rates.
Technical article

Documentation from Google Workspace Admin Help explains that Gmail may return a 550 error if the recipient address is invalid, even temporarily. This can happen if a user recently deleted their account or if there's a typo in the address.

October 2021 - Google Workspace Admin Help
Technical article

Documentation from RFC details that SMTP server can return a variety of codes. A 5xx error means permanent error, while 4xx is temporary. It may be a false positive if a temporary error is issued. Check for other issues.

May 2021 - RFC 5321
Technical article

Documentation from AWS explains that even if you are not an AWS customer, but someone is sending email using AWS SES, then the bounces you get may be due to the reputation of the original sender.

July 2023 - Amazon Web Services