How do I troubleshoot email bounce messages?
Summary
What email marketers say9Marketer opinions
Email marketer from SuperUser shares a strategy to identify and remove spam traps from email lists. They suggest monitoring engagement metrics, such as open and click-through rates, to flag suspicious email addresses. They also advise using a reputable email verification service to identify and remove potential spam traps.
Email marketer from Reddit advises users to carefully analyze the bounce message to identify the root cause. This includes examining the error codes and any diagnostic information provided by the receiving server. The redditor suggests paying attention to specific phrases or keywords that indicate the reason for the bounce, such as 'mailbox full' or 'invalid recipient'.
Email marketer from Mailchimp shares that maintaining a clean email list is crucial to reduce bounce rates. This includes removing invalid, inactive, and spam trap email addresses. Regularly cleaning your list improves deliverability and sender reputation. They suggest using double opt-in and regularly pruning your subscriber list.
Email marketer from Litmus recommends diligently monitoring bounce rates to identify potential deliverability issues. A sudden increase in bounce rates can indicate problems with your sender reputation, list quality, or email authentication. They suggest setting up alerts to track bounce rates and proactively address any issues.
Email marketer from StackOverflow explains that DKIM (DomainKeys Identified Mail) failures can cause email bounces. They suggest checking your DKIM record to ensure it's properly configured. The user advises using online tools to validate your DKIM record and troubleshoot any errors. A misconfigured DKIM record can lead to email authentication failures and higher bounce rates.
Email marketer from Campaign Monitor highlights the importance of segmenting email lists to target specific audiences. Segmentation allows you to send more relevant emails, which can increase engagement and reduce bounce rates. They suggest segmenting based on factors such as demographics, purchase history, and engagement level.
Email marketer from EmailToolTester shares that a poor sender reputation can lead to bounces. They explain that it’s important to check your IP address and domain against blacklists using tools like MXToolbox or Sender Score. They also suggest warming up your IP address, using authentication protocols (SPF, DKIM, DMARC), and maintaining clean email lists.
Email marketer from Gmass suggests using a dedicated IP address for sending emails to improve deliverability. A dedicated IP address allows you to build your own sender reputation, separate from other senders. This can help reduce the likelihood of your emails being blocked or bounced due to the actions of other senders on a shared IP address.
Email marketer from Sendinblue explains the difference between hard and soft bounces. A hard bounce indicates a permanent reason for failure (e.g., invalid email address), whereas a soft bounce is temporary (e.g., mailbox full). They advise removing hard bounces immediately and monitoring soft bounces, as repeated soft bounces can harm sender reputation.
What the experts say3Expert opinions
Expert from Word to the Wise, Laura Atkins, details the importance of understanding SMTP error codes within bounce messages. It's highlighted that deciphering these codes is a critical step in diagnosing and resolving delivery problems. The article describes different error codes with examples, and discusses how to use these codes to identify if an email was not delivered because of content filtering or an invalid user.
Expert from Spam Resource explains that understanding SMTP enhanced status codes is essential for accurate bounce message analysis. They provide a breakdown of the different code categories and explain how they can help you diagnose the specific reasons for email delivery failures. By interpreting these codes correctly, you can identify and address the root causes of your bounce issues.
Expert from Spam Resource explains that proper bounce handling is crucial for maintaining good list hygiene and sender reputation. They emphasize the importance of automatically processing bounce messages and removing invalid email addresses from your mailing lists promptly. Failing to do so can lead to increased bounce rates and potential blacklisting.
What the documentation says4Technical articles
Documentation from Google Workspace Admin Help explains that bounce messages often indicate problems like the recipient's mailbox being full, the receiving server being unavailable, or the email being blocked due to spam filters or policy violations. Understanding the specific error code within the bounce message is crucial for diagnosing the issue.
Documentation from Microsoft Learn explains that an NDR (Non-Delivery Report) in Exchange Online indicates that a message couldn't be delivered. The report includes a status code (e.g., 5.1.1 for invalid recipient) and diagnostic information to help troubleshoot delivery issues. Admins can use the NDR to identify and resolve problems like incorrect email addresses or server misconfigurations.
Documentation from Mailjet explains that bounce codes are standardized three-digit numbers indicating the reason for email delivery failure. The first digit signifies the class of failure (e.g., 4xx for temporary failure, 5xx for permanent failure), while the following digits provide more specific information, like mailbox full or invalid domain. Analysing these codes helps pinpoint the nature of the delivery problem.
Documentation from RFC 3463 specifies SMTP enhanced status codes, which provide detailed information about email delivery failures. These codes are essential for troubleshooting bounce messages, as they offer a standardized way to classify and understand the reasons for non-delivery. The RFC defines the structure and meaning of these codes, enabling administrators to diagnose and resolve email delivery problems effectively.