How do MX records impact email bounces and sender reputation?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks explains that MX records tell a sending server where to send emails for a specific domain, which is used when bounce emails are generated. Bounces can occur during the SMTP dialog or later, and the MX record is consulted when generating a bounce email.
Email marketer from Mailjet states that MX record issues can lead to higher bounce rates, causing a negative impact on sender reputation. Mailjet highlights the necessity of precise MX record configuration to ensure ISPs recognize the sender as legitimate, thus avoiding being labeled as spam.
Email marketer from Neil Patel's blog shares that correct MX record setup is essential for email deliverability. If your MX records are not properly configured, emails may bounce, and your sender reputation could be damaged because ISPs may view you as an untrustworthy sender.
Email marketer from Sender Score shares that excessive bounce rates directly influence sender reputation. Bounces due to MX record issues suggest that the sender hasn't properly configured their domain, leading to ISPs viewing them negatively. This can result in emails being marked as spam or blocked entirely.
Email marketer from Reddit explains that MX record misconfiguration leads to emails bouncing, making it seem like your domain isn't properly set up to receive emails. If your bounce rate is high because of DNS issues, your sender reputation will suffer and emails will start landing in spam folders.
Marketer from Email Geeks explains that the ownership of the bounce domain and its MX records is up to the sender and the ESP, clarifying that the subdomain can be delegated to the ESP for managing bounces.
Marketer from Email Geeks clarifies that vacation notices are not bounces but go to the same destination as out-of-band bounces. He also provides an example of a forward to an invalid domain generating a bounce notice.
Marketer from Email Geeks warns that sender reputation will suffer if the from/smtp from is unable to receive emails.
Email marketer from Gmass says that if email messages intended for your domain are bouncing due to problems with your MX records, there is the risk of your domain or IP address being listed on various blocklists, which affects deliverability and sender reputation.
Email marketer from SparkPost says that managing bounces due to domain configuration issues is crucial for maintaining a positive sender reputation. Incorrect MX records can result in a high bounce rate, which signals to ISPs that your domain might not be legitimate, potentially leading to deliverability problems and reputation damage.
Email marketer from Stack Overflow shares that if your MX record isn't set up correctly, your server won't be able to receive emails, resulting in bounces. A high bounce rate due to this can flag your server as a spam source, hurting your sender reputation.
What the experts say2Expert opinions
Expert from Spamresource.com explains that if the MX record is wrong it stops mail from reaching the intended destination. This is a permanent failure, or hard bounce. The volume of hard bounces can be a very strong indication of the quality of your list and mailing practices.
Expert from Word to the Wise Laura Atkins explains that you must have a working return path set up. If bounces from invalid email addresses are not properly handled because of incorrect MX records, ISPs will negatively view your sender reputation.
What the documentation says4Technical articles
Documentation from Microsoft explains that DNS records, including MX records, must be set up correctly for email systems to function. If email intended for your domain is bouncing, it can lead to the blacklisting of your domain. Your sender reputation suffers as other mail servers perceive your domain as problematic.
Documentation from Google Workspace Admin Help explains that MX records specifically direct email flow for your domain. These records tell the internet which mail servers are responsible for accepting emails on behalf of your domain. Incorrect MX records can prevent emails from being delivered, leading to bounces and negatively impacting sender reputation as senders might be seen as unreliable.
Documentation from RFC 5321 explains that the Simple Mail Transfer Protocol (SMTP) relies on DNS, including MX records, to route email. Incorrectly configured or missing MX records will cause delivery failures, leading to bounces. High bounce rates associated with an SMTP sender can reduce a sender's reputation with ISPs and blacklist providers.
Documentation from Cloudflare explains that MX records specify which mail servers accept email messages on behalf of your domain. If an MX record is missing or misconfigured, emails may bounce, and the sending server might perceive the domain as invalid, potentially impacting sender reputation.