Are asynchronous bounces back in email marketing and where will the DKIM2 discussion take place?
Summary
What email marketers say10Marketer opinions
Email marketer from Litmus emphasizes the importance of monitoring sender reputation. Asynchronous bounces can affect sender reputation and deliverability, therefore monitoring and managing them is essential.
Email marketer from Email on Acid highlights the negative impact of high bounce rates on email deliverability. Asynchronous bounces need to be monitored to prevent damage to sender reputation.
Email marketer from SendGrid explains that managing bounce rates is crucial for email deliverability. A high bounce rate, including asynchronous bounces, can lead to lower engagement and sender reputation damage.
Email marketer from Mailchimp highlights the importance of list hygiene to reduce bounce rates. Asynchronous bounces contribute to overall bounce rates, which must be monitored and addressed.
Email marketer from Reddit describes the challenges with asynchronous bounces and the need for robust bounce processing to maintain list hygiene. Asynchronous bounces are harder to track but contribute to overall bounce rates.
Email Marketer from StackExchange explains the importance of filtering out bad emails to prevent issues to your deliverability and not waste resources. A good email verification API can help do this.
Marketer from Email Geeks shares that based on Comcast data, asynchronous bounces never left and are pretty much all for recipients who are forwarding their mailbox, which makes perfect sense why they would be OOB.
Email marketer from Stack Overflow discusses various methods for processing bounce emails, including asynchronous bounces, using tools and techniques for identifying and handling them. The user also highlights the challenges of interpreting bounce codes.
Email marketer from SparkPost clarifies that the email bounce reasons can affect sender reputation. Understanding the difference between hard and soft bounces helps optimize email strategies and identify potential issues.
Email marketer from Neil Patel's Blog explains that high bounce rates negatively affect your sender reputation, leading to more emails being marked as spam. Asynchronous bounces contribute to this issue.
What the experts say5Expert opinions
Expert from Spam Resource discusses bounce messages and states that bounce messages can be delayed or lost and that it is important to correctly interpret the bounce codes as the details vary.
Expert from Email Geeks states that asynchronous bounces are back and while it's not the same as before, from an ESP infrastructure level it’s close, and more authenticated.
Expert from Email Geeks shares the DKIM2 discussion will be on the existing DKIM mailing list.
Expert from Email Geeks mentions that the public discussion about DKIM2 will start on the old ietf dkim list shortly, indicating there's a private list some are not invited to.
Expert from Word to the Wise explains that DMARC failure reporting can provide insight into authentication issues, which could indirectly highlight bounce-related problems. She touches on the importance of understanding aggregate and forensic reports.
What the documentation says4Technical articles
Documentation from IETF DKIM Working Group maintains the DKIM (DomainKeys Identified Mail) standard. Information on DKIM discussion forums and updates, including DKIM2, will be found here.
Email Documentation from AuthSMTP answers explains the importance of the 'Return-Path' and 'Sender' header to ensure that bounce emails are correctly delivered and that you have an SPF record setup.
Documentation from RFC Editor defines asynchronous notifications, including bounces, and their handling. It explains these notifications are generally out-of-band and require specific processing.
Documentation from Wikipedia describes the DKIM protocol and its use in email authentication. Any discussions about the evolution of DKIM would likely reference changes to the protocol described on this page.