Why is Yahoo showing the wrong URL for my sender name and how can I fix it?
Summary
What email marketers say8Marketer opinions
Email marketer from Technical Forums suggests using URL inspection tools like Google Search Console to check how Yahoo might be crawling and indexing your website. This can help identify discrepancies and errors.
Email marketer from Small Business Forums mentions that Yahoo sometimes pulls information from local business listings. They advise ensuring your business's URL is correct on platforms like Yelp, Foursquare, and other local directories.
Marketer from Email Geeks suggests contacting Yahoo directly at mail-questions@yahooinc.com to request changes.
Email marketer from StackExchange mentions that direct communication with Yahoo support might be the most effective solution if other methods fail. She recommends providing detailed information about the issue and your domain.
Email marketer from Quora notes that Yahoo often uses data from Yahoo Business Listings. She recommends ensuring your business information is accurate and up-to-date in Yahoo Local or Yahoo Small Business.
Email marketer from Email Marketing Forum recommends verifying the 'canonical' tag in your website's HTML head. This tag tells search engines (and potentially Yahoo) which URL is the preferred version of a page. If it's incorrect, update it. Also advises checking any URL shortening services used as they may be directing to the wrong place.
Email marketer from MarketingPro emphasizes that sender reputation can affect how email clients display sender information. Improving sender reputation by authenticating emails and reducing spam complaints can indirectly improve the displayed URL.
Email marketer from Reddit suggests that Yahoo might be pulling the URL from your BIMI record, website metadata, or WHOIS information. He recommends checking these sources and updating them with the correct URL. He mentions that contacting Yahoo directly might be necessary for stubborn cases.
What the experts say2Expert opinions
Expert from Email Geeks suggests checking the website metadata for the canonical URL. Yahoo likely uses this to display the URL.
Expert from Word to the Wise responds that Yahoo's display of URLs can be affected by several factors, including the sender's authentication practices, website content, and user engagement. She recommends focusing on strong authentication (SPF, DKIM, DMARC), maintaining a clean sending reputation, and ensuring website content is accurate and reflects the intended brand identity.
What the documentation says5Technical articles
Documentation from Google Search Central explains the importance of canonical URLs. It highlights that search engines use these to identify the preferred version of a URL. Ensure the canonical URL is correctly set on your website.
Documentation from IETF describes that SMTP standards define how sender information is transmitted. While primarily focused on email delivery, ensuring compliance with SMTP standards can prevent misinterpretations by email clients like Yahoo.
Documentation from BIMI Group states that while BIMI primarily focuses on displaying logos, some email providers might use the associated domain information in the BIMI record to display the sender URL. Ensure your BIMI record is accurate and points to the correct website.
Documentation from W3C states if you are using language or country specific domains or subdomains, the rel=“alternate” hreflang=“x” tag will tell search engines which version of the page to display for a specific location. It also recommends checking any URL shortening services used as they may be directing to the wrong place.
Documentation from Yahoo Mail Help states that Yahoo automatically displays information associated with the sender's domain. If the information is incorrect, the domain owner needs to update their website's metadata, specifically the canonical URL, or contact Yahoo directly.