Why is Yahoo showing the wrong URL for my sender name and how can I fix it?

Summary

Yahoo's incorrect URL display for sender names in emails is a multifaceted issue influenced by website metadata, BIMI records, Yahoo Business Listings, local business directories, sender reputation, and email authentication practices. Ensuring the canonical URL is correct, BIMI records are accurate, and business listings are up-to-date is crucial. Maintaining a strong sender reputation through authentication and engagement is also vital. If these steps fail, direct contact with Yahoo is recommended. Google Search Console can also be used to check the indexing status.

Key findings

  • Data Source Variety: Yahoo pulls sender URL information from various sources, including website metadata (canonical URL), BIMI records, Yahoo Business Listings, local directories, and potentially WHOIS information.
  • Canonical URL Priority: The canonical URL in the website's HTML header plays a significant role in determining the URL Yahoo displays.
  • BIMI Record Importance: BIMI records, while primarily for logo display, can influence the displayed URL; accurate records are important.
  • Sender Reputation Effects: A strong sender reputation, built through email authentication and reduced spam complaints, indirectly affects the displayed URL.
  • Direct Contact Necessity: Contacting Yahoo directly is often necessary if initial troubleshooting steps are ineffective.
  • Local listings may affect: Yahoo might be pulling information from local business listings. Ensure your business's URL is correct on platforms like Yelp, Foursquare, and other local directories
  • Standards Compliance: Ensuring compliance with SMTP standards can prevent misinterpretations by email clients.
  • hreflang tags influence: If you are using language or country specific domains or subdomains, the rel=“alternate” hreflang=“x” tag will tell search engines which version of the page to display for a specific location.

Key considerations

  • Verify Canonical URL: Check the website's canonical URL in the HTML header and update it if incorrect.
  • Accurate BIMI Records: Ensure the BIMI record is accurate and points to the correct website.
  • Update Business Listings: Update business information on Yahoo Business Listings and local directories.
  • Strengthen Sender Reputation: Implement email authentication (SPF, DKIM, DMARC) and minimize spam complaints.
  • Contact Yahoo Support: Reach out to Yahoo support if initial steps are ineffective, providing detailed information about your domain and the issue.
  • Inspect URL with Google Search Console: Use Google Search Console to inspect how Yahoo might be crawling and indexing your website.
  • Check Hreflang tags: Check your hreflang tags are correct and that they're not directing to the wrong location

What email marketers say
8Marketer opinions

Yahoo's display of an incorrect URL for a sender's name in emails can stem from various sources. These include website metadata (especially the canonical URL), BIMI records, WHOIS information, Yahoo Business Listings, and even local business directories. Sender reputation and URL shortening services can also play a role. If correcting these sources doesn't resolve the issue, contacting Yahoo directly is often the recommended course of action.

Key opinions

  • Multiple Data Sources: Yahoo pulls sender URL information from multiple sources, including website metadata, BIMI records, Yahoo Business Listings, and local directories.
  • Canonical URL Importance: The canonical URL tag in the website's HTML head is crucial for indicating the preferred URL version to search engines and potentially Yahoo.
  • Sender Reputation Impact: A strong sender reputation can positively influence how email clients like Yahoo display sender information.
  • Direct Contact Option: Contacting Yahoo directly is often necessary if correcting data sources and improving sender reputation does not resolve the issue.

Key considerations

  • Check Website Metadata: Verify and update the canonical URL tag in your website's HTML head to ensure it reflects the correct URL.
  • Review BIMI Record: Ensure your BIMI record is accurate and points to the correct website URL.
  • Update Business Listings: Update your business information on Yahoo Business Listings and other local directories with the correct URL.
  • Monitor Sender Reputation: Maintain a good sender reputation by authenticating emails and minimizing spam complaints.
  • Inspect with Google Search Console: Use Google Search Console's URL inspection tool to see how Yahoo might be crawling and indexing your site.
Marketer view

Email marketer from Technical Forums suggests using URL inspection tools like Google Search Console to check how Yahoo might be crawling and indexing your website. This can help identify discrepancies and errors.

September 2024 - Technical Forums
Marketer view

Email marketer from Small Business Forums mentions that Yahoo sometimes pulls information from local business listings. They advise ensuring your business's URL is correct on platforms like Yelp, Foursquare, and other local directories.

October 2024 - Small Business Forums
Marketer view

Marketer from Email Geeks suggests contacting Yahoo directly at mail-questions@yahooinc.com to request changes.

June 2021 - Email Geeks
Marketer view

Email marketer from StackExchange mentions that direct communication with Yahoo support might be the most effective solution if other methods fail. She recommends providing detailed information about the issue and your domain.

October 2022 - StackExchange
Marketer view

Email marketer from Quora notes that Yahoo often uses data from Yahoo Business Listings. She recommends ensuring your business information is accurate and up-to-date in Yahoo Local or Yahoo Small Business.

October 2023 - Quora
Marketer view

Email marketer from Email Marketing Forum recommends verifying the 'canonical' tag in your website's HTML head. This tag tells search engines (and potentially Yahoo) which URL is the preferred version of a page. If it's incorrect, update it. Also advises checking any URL shortening services used as they may be directing to the wrong place.

December 2023 - Email Marketing Forum
Marketer view

Email marketer from MarketingPro emphasizes that sender reputation can affect how email clients display sender information. Improving sender reputation by authenticating emails and reducing spam complaints can indirectly improve the displayed URL.

March 2022 - MarketingPro
Marketer view

Email marketer from Reddit suggests that Yahoo might be pulling the URL from your BIMI record, website metadata, or WHOIS information. He recommends checking these sources and updating them with the correct URL. He mentions that contacting Yahoo directly might be necessary for stubborn cases.

December 2023 - Reddit

What the experts say
2Expert opinions

Yahoo's display of an incorrect URL for a sender's name in emails can be due to website metadata, particularly the canonical URL. Yahoo likely uses this to determine the displayed URL. Furthermore, sender authentication practices, website content, and user engagement can influence Yahoo's URL display. Focusing on strong email authentication (SPF, DKIM, DMARC), maintaining a clean sender reputation, and ensuring accurate website content are recommended.

Key opinions

  • Canonical URL Matters: Yahoo likely uses the website's canonical URL to display the sender URL in emails.
  • Authentication Impact: Sender authentication practices (SPF, DKIM, DMARC) can affect Yahoo's display of the URL.
  • Reputation Influence: A clean sending reputation is important for ensuring Yahoo displays the correct URL.
  • Content Accuracy: Accurate website content that reflects the intended brand identity helps Yahoo display the correct URL.

Key considerations

  • Check Canonical URL: Verify that the website's canonical URL is correct in the metadata.
  • Implement Authentication: Implement strong email authentication (SPF, DKIM, DMARC) to improve sender reputation.
  • Maintain Reputation: Maintain a clean sending reputation by avoiding spam complaints and ensuring good email practices.
  • Verify Content: Ensure that website content is accurate and aligned with the intended brand identity.
Expert view

Expert from Email Geeks suggests checking the website metadata for the canonical URL. Yahoo likely uses this to display the URL.

March 2025 - Email Geeks
Expert view

Expert from Word to the Wise responds that Yahoo's display of URLs can be affected by several factors, including the sender's authentication practices, website content, and user engagement. She recommends focusing on strong authentication (SPF, DKIM, DMARC), maintaining a clean sending reputation, and ensuring website content is accurate and reflects the intended brand identity.

June 2024 - Word to the Wise

What the documentation says
5Technical articles

Yahoo's incorrect URL display for sender names is often linked to domain information and website metadata. The canonical URL is a critical element, as search engines and email providers like Yahoo use it to identify the preferred URL version. Accurate BIMI records are also important. Compliance with SMTP standards helps prevent misinterpretations by email clients, and rel=“alternate” hreflang=“x” tags will tell search engines which version of the page to display for a specific location. If issues persist, contacting Yahoo directly is advised.

Key findings

  • Canonical URL Central: Yahoo uses the canonical URL in website metadata to determine the sender URL displayed in emails.
  • BIMI Influence: Email providers might use information from the BIMI record, so accurate BIMI records are important.
  • Standards Compliance: Adhering to SMTP standards can prevent misinterpretations by email clients.
  • hreflang tags influence: If you are using language or country specific domains or subdomains, the rel=“alternate” hreflang=“x” tag will tell search engines which version of the page to display for a specific location.

Key considerations

  • Update Metadata: Ensure the website's metadata, specifically the canonical URL, is accurate.
  • Verify BIMI: Ensure the BIMI record is accurate and points to the correct website.
  • Comply with Standards: Ensure compliance with SMTP standards.
  • Check Hreflang tags: Check your hreflang tags are correct and that they're not directing to the wrong location
  • Contact Yahoo: If issues persist after addressing metadata and standards, contact Yahoo directly.
Technical article

Documentation from Google Search Central explains the importance of canonical URLs. It highlights that search engines use these to identify the preferred version of a URL. Ensure the canonical URL is correctly set on your website.

June 2023 - Google Search Central
Technical article

Documentation from IETF describes that SMTP standards define how sender information is transmitted. While primarily focused on email delivery, ensuring compliance with SMTP standards can prevent misinterpretations by email clients like Yahoo.

June 2022 - IETF
Technical article

Documentation from BIMI Group states that while BIMI primarily focuses on displaying logos, some email providers might use the associated domain information in the BIMI record to display the sender URL. Ensure your BIMI record is accurate and points to the correct website.

June 2024 - BIMI Group
Technical article

Documentation from W3C states if you are using language or country specific domains or subdomains, the rel=“alternate” hreflang=“x” tag will tell search engines which version of the page to display for a specific location. It also recommends checking any URL shortening services used as they may be directing to the wrong place.

June 2023 - W3C
Technical article

Documentation from Yahoo Mail Help states that Yahoo automatically displays information associated with the sender's domain. If the information is incorrect, the domain owner needs to update their website's metadata, specifically the canonical URL, or contact Yahoo directly.

July 2021 - Yahoo Mail Help