How do I update my BIMI logo on Yahoo Mail?

Summary

Updating a BIMI logo on Yahoo Mail requires a multi-faceted approach. First, allow a few days for Yahoo's cache to refresh. Verify the BIMI record is correctly configured, meets Yahoo's logo specifications (size, format, accessibility), and the DNS propagation is complete. Ensure the domain in the BIMI record matches the sending domain. A valid VMC (Verified Mark Certificate) issued by an authorized authority is crucial. A strict DMARC policy (p=quarantine or p=reject) is mandatory. Troubleshoot by clearing browser cache, re-uploading the logo with a new filename, validating the BIMI record's syntax, adjusting DNS TTL, and confirming the record is on the correct subdomain. If issues persist, contact Yahoo support and monitor your domain's reputation and sender score.

Key findings

  • Yahoo Caching: Yahoo caches images; allow a few days for updates to appear, then consider contacting support.
  • BIMI Record and Logo Specs: Ensure the BIMI record is correctly configured, published on the correct subdomain, and that the logo meets Yahoo's specifications.
  • VMC and DMARC: A valid VMC from an authorized issuer and a strict DMARC policy (p=quarantine or p=reject) are prerequisites for BIMI to function.
  • DNS Propagation: DNS propagation must be complete for the updated BIMI record to take effect.

Key considerations

  • Troubleshooting Steps: Clear browser cache, try re-uploading the logo with a new filename, and use a BIMI validator tool.
  • DNS TTL Adjustment: Consider lowering the DNS TTL for faster propagation.
  • Contact Yahoo Support: If issues persist, contact Yahoo support for further assistance.
  • Domain Reputation: Monitor domain reputation and sender score, addressing any deliverability issues.

What email marketers say
11Marketer opinions

Updating a BIMI logo on Yahoo Mail involves several steps to ensure the new logo is displayed correctly. Key actions include verifying the BIMI record's configuration, logo specifications, and DNS propagation. Clearing browser cache, contacting Yahoo support, re-uploading the logo with a new filename, validating the BIMI record, ensuring the domain matches, adjusting DNS TTL, and confirming the record is published on the correct subdomain are also recommended.

Key opinions

  • Yahoo Cache: Yahoo caches images, so wait a few days or contact support if the logo doesn't update.
  • BIMI Record Configuration: Ensure the BIMI record is correctly configured and meets Yahoo's requirements for size and format.
  • DNS Propagation: Verify that DNS propagation is complete after updating the BIMI record.
  • Domain Matching: Ensure the domain used for the BIMI record matches the sending domain exactly.
  • BIMI Record Validation: Validate the BIMI record using online tools to ensure correct syntax.
  • Subdomain Verification: Confirm the BIMI record is published on the correct domain and subdomain.

Key considerations

  • Contact Yahoo Support: Contact Yahoo support for assistance if the issue persists after troubleshooting.
  • Browser Cache: Clear browser cache and cookies to ensure Yahoo isn't serving an old cached version of the logo.
  • Logo Re-upload: Try re-uploading the logo with a slightly different filename to force Yahoo to recognize the new image.
  • DNS TTL: Adjust the DNS TTL to ensure faster propagation of the BIMI record changes.
Marketer view

Email marketer from Brand Marketers Inc Blog details that confirming the BIMI record is published on the correct domain and subdomain is crucial. A common mistake is publishing it on the wrong subdomain.

January 2024 - Brand Marketers Inc Blog
Marketer view

Email marketer from Email Marketing Subreddit shares that ensuring the DNS TTL (Time To Live) is set appropriately can help with faster propagation of the BIMI record changes. Lower TTL values mean faster updates.

April 2023 - Email Marketing Subreddit
Marketer view

Email marketer from MarketingPro Blog recommends using a BIMI validator tool to check the syntax and correctness of your BIMI DNS record. Incorrect syntax can prevent Yahoo from displaying the logo correctly.

December 2024 - MarketingPro Blog
Marketer view

Email marketer from Mail Ninja Website suggests ensuring that the domain used for the BIMI record matches the sending domain exactly. Any discrepancies can cause the logo to fail to display.

February 2024 - Mail Ninja Website
Marketer view

Email marketer from Reddit suggests ensuring the BIMI record is correctly configured, the logo meets Yahoo's requirements (size, format), and the DNS propagation is complete.

July 2024 - Reddit
Marketer view

Email marketer from Online Marketing Forum mentions checking the BIMI record with multiple online tools to ensure consistent results and validation across different platforms.

April 2022 - Online Marketing Forum
Marketer view

Email marketer from Email Marketing Forum, explains that they had the same issue and fixed it by re-uploading the logo with a slightly different file name, forcing Yahoo to recognize it as a new image. They also made sure the file size was optimized.

March 2022 - Email Marketing Forum
Marketer view

Email marketer from Email Marketing Tips Blog recommends clearing the cache and cookies in your browser as Yahoo might be serving a cached version of the old logo. Also make sure your BIMI record is valid and you have waited long enough for the changes to propagate.

October 2024 - Email Marketing Tips Blog
Marketer view

Email marketer from EmailGeeks Forum recommends checking Yahoo's BIMI guidelines and contacting Yahoo's support for assistance if issues persist.

September 2023 - EmailGeeks Forum
Marketer view

Marketer from Email Geeks suggests that Yahoo caches images and if the logo hasn't updated after a few days, Ralph should email mail-questions@yahoo-inc.com.

April 2021 - Email Geeks
Marketer view

Marketer from Email Geeks shares a link to senders.yahooinc.com/bimi/ and an email address mail-questions@yahooinc.com. He adds if a logo already exists, and BIMI is published, Yahoo will automatically do the right thing and web/app caches can take a few days to refresh.

April 2024 - Email Geeks

What the experts say
3Expert opinions

Updating a BIMI logo on Yahoo Mail involves ensuring both technical and policy requirements are met. Experts recommend initially waiting a couple of days for changes to propagate. A valid VMC (Verified Mark Certificate) is crucial for authenticating the logo and preventing spoofing, and a strict DMARC policy (p=quarantine or p=reject) is required for Yahoo Mail to display the BIMI logo.

Key opinions

  • Propagation Delay: Allow a few days for the logo update to propagate across Yahoo's systems.
  • VMC Requirement: A VMC (Verified Mark Certificate) is necessary for BIMI implementation on Yahoo Mail.
  • DMARC Policy: A strict DMARC policy (p=quarantine or p=reject) is required for BIMI to function on Yahoo Mail.

Key considerations

  • Check Yahoo Requirements: If the logo doesn't update with a valid VMC, check Yahoo's specific BIMI requirements and contact their support.
  • DMARC Configuration: Ensure the domain's DMARC policy is properly configured with p=quarantine or p=reject for BIMI to work.
Expert view

Expert from Word to the Wise explains that a VMC (Verified Mark Certificate) is crucial for BIMI implementation on platforms like Yahoo Mail, ensuring the logo's authenticity and preventing spoofing. He also mentions that if the logo isn't updating even with a valid VMC, checking Yahoo's specific BIMI requirements and contacting their support is advisable.

April 2024 - Word to the Wise
Expert view

Expert from Email Geeks advises to wait a couple of days before worrying about the logo update.

December 2024 - Email Geeks
Expert view

Expert from Word to the Wise advises that proper DMARC configuration (p=quarantine or p=reject) is a prerequisite for BIMI to work effectively on Yahoo Mail and other supporting platforms. She mentions that without a strict DMARC policy, the BIMI logo will not be displayed, regardless of the BIMI record's validity.

January 2023 - Word to the Wise

What the documentation says
5Technical articles

Updating a BIMI logo on Yahoo Mail requires adherence to specific technical and policy standards. Propagation can take several days; contact support if the logo is not updated after a week. Ensure the SVG logo meets BIMI specifications, the VMC is valid, and the domain's reputation and sender score are monitored. The VMC must be issued by an authorized authority, and the DMARC policy must be set to 'p=quarantine' or 'p=reject'.

Key findings

  • Propagation Time: BIMI logo updates can take several days to propagate across Yahoo's systems.
  • Logo Specifications: The SVG logo must meet BIMI specifications regarding size, format, and accessibility.
  • VMC Validity: A valid VMC must be associated correctly with the domain for BIMI to function.
  • Domain Reputation: Domain reputation and sender score influence whether Yahoo displays the BIMI logo.
  • Authorized VMC Issuer: The VMC must be issued by an authorized certification authority.
  • DMARC Policy: Yahoo requires a DMARC policy of 'p=quarantine' or 'p=reject' for BIMI implementation.

Key considerations

  • Contact Yahoo Support: Contact Yahoo support if the logo does not appear after a week, providing details of the domain and BIMI record.
  • Monitor Domain Reputation: Actively monitor the domain's reputation and address any deliverability issues promptly.
  • Check VMC Issuer: Verify the validity and issuer of the VMC to ensure it's trusted by Yahoo.
  • Implement Strict DMARC: Ensure the DMARC policy is strictly enforced with 'p=quarantine' or 'p=reject'.
Technical article

Documentation from Yahoo Help explains that BIMI logos can take several days to propagate across Yahoo's systems after the DNS record is updated. If the logo doesn't appear after a week, contact support with details of the domain and BIMI record.

December 2024 - Yahoo Help
Technical article

Documentation from DigiCert Knowledge Base explains that it's crucial to monitor your domain's reputation and sender score as Yahoo uses these metrics to determine whether to display the BIMI logo. Address any deliverability issues promptly.

April 2021 - DigiCert Knowledge Base
Technical article

Documentation from GlobalSign Website notes that Yahoo's BIMI implementation requires strict adherence to DMARC policies. Ensure your DMARC policy is set to 'p=quarantine' or 'p=reject' for the BIMI logo to be displayed.

December 2024 - GlobalSign Website
Technical article

Documentation from dmarcian Knowledge Base states that the VMC (Verified Mark Certificate) must be issued by an authorized certification authority to be trusted by Yahoo. Check the validity and issuer of your VMC.

November 2022 - dmarcian Knowledge Base
Technical article

Documentation from BIMI Group Website describes that ensure your SVG logo meets BIMI specifications (size, format, accessibility) and that the Verified Mark Certificate (VMC) is valid and associated correctly.

December 2023 - BIMI Group Website