How can I display a logo in Yahoo Mail without DMARC/BIMI records set?
Summary
What email marketers say5Marketer opinions
Email marketer from Email Deliverability Forum explains that there aren't reliable alternatives to BIMI for displaying logos directly in Yahoo Mail without DMARC. Building sender reputation is crucial.
Email marketer from Reddit shares that Yahoo used to maintain a database of logos and display them based on the 'From:' address. However, this is outdated and unreliable.
Email marketer from Email Marketing Tips Blog suggests focusing on implementing BIMI (Brand Indicators for Message Identification) as the current standard for displaying logos, which requires DMARC.
Email marketer from Mailchimp explains how to set up BIMI records, reiterating the importance of DMARC compliance for the domain. They stress the advantages of improved brand recognition.
Email marketer from Email Geeks Forum suggests that Yahoo had a legacy program where they would display logos based on domain reputation, but this is no longer actively supported. Aim for BIMI.
What the experts say6Expert opinions
Expert from Email Geeks explains that Yahoo has a legacy logo database.
Expert from Email Geeks shares that BIMI is the only way forward option for logos.
Expert from Email Geeks shares the updated instructions to get Yahoo to see and utilize your BIMI logo, also now including that DMARC enforcement needs to be on the parent domain and any subdomain.
Expert from Email Geeks shares that DMARC enforcement needs to be on the parent domain and any subdomain.
Expert from Email Geeks shares instructions to get Yahoo to see and utilize your BIMI logo. This includes publishing a DMARC record with a policy of quarantine or reject, publishing the BIMI record linking to a properly formatted SVG image, having a good reputation, and sending 'enough' mail.
Expert from Word to the Wise explains that Yahoo used to have a legacy program for displaying logos, but it was unreliable and not officially supported. They recommend focusing on BIMI and proper authentication.
What the documentation says3Technical articles
Documentation from DMARC.org explains that DMARC is a prerequisite for BIMI, stating that a policy of 'quarantine' or 'reject' is necessary for BIMI validation.
Documentation from BIMI Group details the requirements for BIMI, including the need for a valid DMARC record, a properly formatted SVG logo, and optional but recommended VMC (Verified Mark Certificate).
Documentation from Yahoo Help indicates that Yahoo supports BIMI for displaying logos, emphasizing the need for DMARC compliance. No other methods are mentioned for direct logo display.