Are DMARC records required by Mailgun and Yahoo?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Geeks responds saying Yahoo has explicitly stated that a DMARC record is required, providing a link to Yahoo's best practices.
Email marketer from Email Geeks clarifies that while Mailgun isn't requiring DMARC immediately to avoid platform restrictions, their stance is to get DMARC setup.
Email marketer from Email Geeks explains that Mailgun is strongly pushing customers to add DMARC due to requirements by mailbox providers.
Email marketer from EasyDMARC explains that DMARC is vital for brand protection, preventing email spoofing, and improving email deliverability rates.
Email marketer from GMass mentions that due to changes from Google, If you send at least 5,000 messages a day, you’ll need to set up DMARC email authentication by February 2024.
Email marketer from SparkPost explains that DMARC is essential for ensuring that your emails are properly authenticated, preventing spoofing and phishing attacks.
Email marketer from Reddit explains that while not always a hard requirement by Mailgun initially, DMARC is increasingly important because major email providers like Gmail and Yahoo are making it a requirement for bulk senders to improve email security.
Email marketer from Mailjet shares that implementing DMARC is crucial for email deliverability and protecting your domain reputation, especially with evolving requirements from major mailbox providers.
Email marketer from Email Marketing Forum shares that setting up DMARC is crucial for protecting your domain from spoofing and ensuring higher deliverability, even if it's not explicitly mandated by every provider.
Email marketer from Sendgrid discusses that the importance of DMARC comes down to email security. DMARC protects your domain against unauthorized use
What the experts say1Expert opinion
Expert from Spam Resource explains that while DMARC isn't strictly 'required' in the sense of being mandatory for all email sending, major mailbox providers increasingly use it to filter spam. So, for deliverability, especially to places like Gmail and Yahoo, it's effectively a requirement, especially for bulk senders.
What the documentation says5Technical articles
Documentation from Google Workspace Admin Help states that senders who send 5,000 or more messages a day to Gmail accounts must set up SPF or DKIM email authentication, and DMARC authentication
Documentation from DMARC.org clarifies that DMARC is an email authentication protocol that allows domain owners to protect their domains from unauthorized use, such as spoofing and phishing.
Documentation from Yahoo Help specifies that all senders must authenticate their email using SPF or DKIM, and Yahoo recommends using DMARC.
Documentation from Mailgun explains that while not strictly required, they strongly recommend implementing DMARC for improved deliverability and sender reputation, especially due to evolving email authentication standards.
Documentation from RFC Editor (RFC 7489) defines the DMARC (Domain-based Message Authentication, Reporting & Conformance) protocol, which provides a mechanism for email senders and receivers to improve and monitor protection of email from fraudulent and abusive practices.