Do Yahoo and Gmail require DMARC authentication for senders?
Summary
What email marketers say10Marketer opinions
Email marketer from Email Geeks shares that they care more about strict DKIM alignment and SPF is a bit useless anyway.
Email marketer from SparkPost explains that Google and Yahoo's announcements mean that DMARC is now a practical requirement. Senders must ensure they have properly configured SPF, DKIM, and DMARC records to avoid deliverability issues.
Email marketer from EasyDMARC responds that both Google and Yahoo are strengthening their email authentication requirements, mandating that bulk senders implement SPF, DKIM, and DMARC to protect users from spam and phishing.
Email marketer from Postmark shares that Google and Yahoo's updated requirements mean senders need to pay close attention to DMARC. While a strict policy isn't explicitly required, having DMARC in place is essential for meeting their authentication standards.
Email marketer from Validity explains that the Yahoo and Gmail announcements means DMARC is now critical for any sender wanting to reach the inbox. Without it, emails are much more likely to be filtered as spam or blocked entirely.
Email marketer from Reddit explains that both Gmail and Yahoo now require senders, especially those sending bulk email, to have proper SPF, DKIM, and DMARC records set up. This helps with deliverability and protects against spoofing.
Email marketer from SMTP2GO shares that Gmail requires senders sending over 5,000 emails per day to authenticate using DMARC (Domain-based Message Authentication, Reporting & Conformance). The guide also covers details such as SPF and DKIM.
Email marketer from Mailjet shares that Gmail and Yahoo's new policies mean that DMARC, though not explicitly requiring enforcement (p=quarantine or p=reject), is effectively necessary for bulk senders to ensure deliverability.
Email marketer from Email Geeks clarifies that 1and1 in Europe requires DKIM alignment, but they don’t care about DMARC.
Email marketer from Email Geeks explains that the mail stream we receive should all have a DMARC policy and ideally brands should align domains. Domain alignment is not yet a requirement though.
What the experts say1Expert opinion
Expert from Word to the Wise explains that Yahoo and Gmail are increasing requirements for authentication, especially for bulk senders. While they aren't explicitly requiring a 'reject' or 'quarantine' DMARC policy, having some level of DMARC in place is essentially required to ensure delivery.
What the documentation says3Technical articles
Documentation from RFC details that DMARC (Domain-based Message Authentication, Reporting & Conformance) is a technical specification created by a working group. It builds on widely deployed authentication mechanisms, SPF and DKIM, to provide email domain owners with the ability to protect their domain from unauthorized use, commonly known as email spoofing.
Documentation from Yahoo explains that they are implementing new requirements for senders to authenticate their email using SPF, DKIM, and DMARC. This helps ensure that messages are not spoofed or manipulated.
Documentation from Google Workspace Updates explains that starting in February 2024, senders who send 5,000 or more messages a day to Gmail accounts must authenticate their email, make it easy for users to unsubscribe, and stay within a reported spam rate.