How do I implement BIMI and get my logo to show in Gmail and Yahoo Mail?
Summary
What email marketers say15Marketer opinions
Marketer from Email Geeks explains the issue with gmail not showing logo when sending from a subdomain and provides a solution of activating Gmail for the alternative subdomain within Google Workspace admin settings.
Email marketer from Proofpoint explains that BIMI helps increase brand recognition and trust in email communications, improving engagement rates.
Marketer from Email Geeks believes BIMI will be the standard method used in the future.
Email marketer from Twitter advises to double-check DMARC, SPF, and DKIM records if the logo isn't showing up after implementing BIMI.
Marketer from Email Geeks suggests implementing BIMI for Yahoo as it doesn't require a VMC.
Marketer from Email Geeks mentions that you can achieve 100% logo coverage in Gmail without VMC, providing a link to a blog post.
Marketer from Email Geeks shares that BIMI pricing at Entrust is $999 per year.
Email marketer from StackOverflow notes that your logo must be in SVG format (Scalable Vector Graphics) for BIMI.
Email marketer from EasyDMARC suggests using online BIMI validators to check if your BIMI record is correctly configured.
Email marketer from Gmass.co shares that BIMI can potentially improve email deliverability by enhancing sender reputation and trust.
Marketer from Email Geeks clarifies that the BIMI working group doesn't certify MVAs for VMC issuance and that the decision to accept VMCs is up to the mailbox providers.
Email marketer from Reddit explains that the BIMI record is a TXT record in DNS with the format: `default._bimi.yourdomain.com. IN TXT "v=BIMI1; l=https://yourdomain.com/logo.svg; a=;"`
Email marketer from Valimail.com shares that to implement BIMI, you need to authenticate your email with SPF, DKIM, and DMARC. Then, obtain a VMC for your logo and publish the BIMI record in your DNS.
Email marketer from Mailhardener.com highlights that although BIMI adoption is growing, it's essential to verify support from different email providers.
Email marketer from EmailGeek Forums explains that Yahoo Mail supports BIMI without a VMC, meaning you only need DMARC set up and a published BIMI record to display your logo.
What the experts say2Expert opinions
Expert from Spamresource explains that implementing BIMI involves authenticating your email with SPF, DKIM, and DMARC, obtaining a VMC, and publishing a BIMI record in your DNS.
Expert from Word to the Wise Staff explains that BIMI records are DNS records that tell email providers where to find your brand's logo. The guide explains what it is and how it can increase deliverability and open rates.
What the documentation says5Technical articles
Documentation from BIMIGroup.org explains that BIMI requires a Domain-based Message Authentication, Reporting & Conformance (DMARC) policy set to “quarantine” or “reject.” For Gmail, a Verified Mark Certificate (VMC) is also required to display your logo.
Documentation from AuthIndicators Working Group provides technical specifications for BIMI implementation, covering record syntax, logo requirements, and security considerations.
Documentation from DigiCert outlines the steps for VMC issuance, including trademark verification, logo validation, and organizational authentication.
Documentation from Entrust.com explains that to get a VMC, you must have a registered trademark for your logo and go through a verification process with a Certificate Authority.
Documentation from DMARC Analyzer clarifies that your DMARC policy must be set to either `p=quarantine` or `p=reject` for BIMI to work effectively.