How long does it take for BIMI logo to show in Yahoo and where is the BIMI status added?
Summary
What email marketers say11Marketer opinions
Marketer from Email Geeks clarifies that BIMI is not authentication itself but relies on the results of DMARC to display a logo.
Email marketer from Email Deliverability Forum notes that consistent sending volume and engagement rates positively influence the BIMI logo display probability in Yahoo. Inconsistent sending may delay logo appearance.
Marketer from Email Geeks shares that BTinternet adds BIMI to the authentication results in the email headers.
Email marketer from Email Marketing Institute shares that Yahoo's BIMI algorithm is influenced by user engagement metrics, so higher open rates and click-through rates can improve logo display probability.
Email marketer from Mailjet Blog suggests checking the BIMI record syntax, SVG file format, and DMARC policy to ensure they comply with Yahoo's requirements, but there's no fixed timeline for display.
Email marketer from Reddit mentions that Yahoo's BIMI implementation considers sender reputation, and even with correct setup, the logo might not display for senders with low reputation.
Email marketer from EmailGeeks Forum suggests checking the authentication-results header for BIMI-related entries, although not all providers expose this information.
Marketer from Email Geeks shares that it can take a few days or a week before the BIMI logo will show in Yahoo.
Email marketer from Stack Overflow explains that the BIMI logo might not appear immediately and could take up to a week to propagate across Yahoo's systems after all technical requirements are met.
Email marketer from Email Marketing Tips Blog shares that you can use online BIMI validators to check if your BIMI record and SVG are correctly configured, but these tools don't guarantee immediate display in Yahoo.
Email marketer from Litmus Community highlights that BIMI display varies across email clients and providers; Yahoo's implementation may take longer than others due to reputation considerations.
What the experts say2Expert opinions
Expert from Email Geeks explains that personal mail will never show the BIMI logo at Yahoo, only commercial and transactional emails are eligible.
Expert from Word to the Wise discusses the challenges of BIMI adoption, noting that smaller senders may face hurdles in meeting the requirements for Yahoo's implementation, which could affect the display timeline.
What the documentation says5Technical articles
Documentation from BIMI Group Website states that BIMI requires DMARC enforcement (p=quarantine or p=reject) and a Validated Mark Certificate (VMC) for logo display, but doesn't specify the exact display time in Yahoo.
Documentation from Microsoft outlines the authentication checks and `Authentication-Results` header format, but notes that the specific tags and results included (like BIMI) depend on the receiving system's configuration.
Documentation from dmarcian's knowledge base explains how to monitor DMARC compliance, a prerequisite for BIMI, but doesn't specify Yahoo's exact BIMI logo display time. It emphasizes maintaining a 'p=reject' or 'p=quarantine' DMARC policy.
Documentation from RFC standard details the `Authentication-Results` header, explaining that mail receivers *may* include information about authentication checks, including BIMI status. However, inclusion is not mandatory and depends on the receiver's policy.
Documentation from Yahoo Sender Hub confirms that while BIMI setup is necessary, logo display depends on Yahoo's internal reputation scoring and other factors. The information doesn't provide definitive timelines for logo visibility.