How long does it take for BIMI logo to show in Yahoo and where is the BIMI status added?

Summary

Display of BIMI logos in Yahoo generally takes a few days to a week after setup, though no definitive timeline is guaranteed. Display is limited to commercial and transactional emails and relies heavily on Yahoo's internal reputation scoring, user engagement, and consistent sending volume. DMARC enforcement (p=quarantine or p=reject) and a Validated Mark Certificate (VMC) are prerequisites. Smaller senders may face hurdles meeting Yahoo's BIMI requirements. BTinternet adds BIMI status to the `Authentication-Results` header, but this isn't universal. BIMI validators can check configuration, but don't guarantee display.

Key findings

  • Display Time: A few days to a week is typical, but not guaranteed.
  • Reputation is Key: Yahoo's internal reputation is a primary factor.
  • Engagement Influences: Open and click-through rates impact display probability.
  • DMARC/VMC Essential: DMARC enforcement (p=quarantine/reject) and VMC are required.
  • Limited Header Info: BIMI status in `Authentication-Results` header isn't universal.
  • Email type: Only commercial and transactional emails are eligible.

Key considerations

  • Improve Reputation: Actively improve sender reputation with Yahoo.
  • Drive Engagement: Focus on increasing open and click-through rates.
  • Comply with Requirements: Ensure DMARC is enforced and a valid VMC is in place.
  • Monitor Headers: Check for BIMI status in headers, but don't rely on its presence.
  • Be Patient: Logo visibility may take time even after setup, so check back often.
  • Verify Configuration: Use validators to confirm your BIMI record and SVG file are properly configured, even if this doesn't guarantee immediate display.

What email marketers say
11Marketer opinions

The time it takes for a BIMI logo to appear in Yahoo mailboxes can vary, with estimates ranging from a few days to a week after all technical requirements are met. The display of the BIMI logo in Yahoo depends on multiple factors beyond just technical setup, including sender reputation, sending volume, engagement metrics (open and click-through rates), and Yahoo's internal algorithms. While some email providers add BIMI status to the `Authentication-Results` header, this isn't universally implemented. Checking record syntax, SVG format and DMARC compliance is crucial for compatibility.

Key opinions

  • Display Timeframe: BIMI logo display in Yahoo can take a few days to a week after technical setup.
  • Reputation Impact: Yahoo's sender reputation significantly affects BIMI logo visibility.
  • Header Information: BIMI status may be included in the `Authentication-Results` header by some providers, like BTinternet, but not all.
  • Engagement Matters: Higher open and click-through rates improve the likelihood of BIMI logo display in Yahoo.
  • DMARC impact: DMARC configuration and compliance are a requirement.

Key considerations

  • Technical Setup: Ensure correct BIMI record syntax, SVG file format, and DMARC compliance.
  • Sender Reputation: Work to improve and maintain a positive sender reputation with Yahoo.
  • Monitor Engagement: Track and improve email engagement metrics to enhance BIMI logo visibility.
  • Header Visibility: Be aware that BIMI status might not be visible in email headers across all providers.
  • Yahoo specifics: Recognize that Yahoo's BIMI implementation considers factors beyond technical setup.
Marketer view

Marketer from Email Geeks clarifies that BIMI is not authentication itself but relies on the results of DMARC to display a logo.

December 2022 - Email Geeks
Marketer view

Email marketer from Email Deliverability Forum notes that consistent sending volume and engagement rates positively influence the BIMI logo display probability in Yahoo. Inconsistent sending may delay logo appearance.

December 2024 - Email Deliverability Forum
Marketer view

Marketer from Email Geeks shares that BTinternet adds BIMI to the authentication results in the email headers.

March 2024 - Email Geeks
Marketer view

Email marketer from Email Marketing Institute shares that Yahoo's BIMI algorithm is influenced by user engagement metrics, so higher open rates and click-through rates can improve logo display probability.

July 2023 - Email Marketing Institute
Marketer view

Email marketer from Mailjet Blog suggests checking the BIMI record syntax, SVG file format, and DMARC policy to ensure they comply with Yahoo's requirements, but there's no fixed timeline for display.

June 2023 - Mailjet Blog
Marketer view

Email marketer from Reddit mentions that Yahoo's BIMI implementation considers sender reputation, and even with correct setup, the logo might not display for senders with low reputation.

July 2022 - Reddit
Marketer view

Email marketer from EmailGeeks Forum suggests checking the authentication-results header for BIMI-related entries, although not all providers expose this information.

December 2022 - EmailGeeks Forum
Marketer view

Marketer from Email Geeks shares that it can take a few days or a week before the BIMI logo will show in Yahoo.

March 2023 - Email Geeks
Marketer view

Email marketer from Stack Overflow explains that the BIMI logo might not appear immediately and could take up to a week to propagate across Yahoo's systems after all technical requirements are met.

October 2023 - Stack Overflow
Marketer view

Email marketer from Email Marketing Tips Blog shares that you can use online BIMI validators to check if your BIMI record and SVG are correctly configured, but these tools don't guarantee immediate display in Yahoo.

April 2024 - Email Marketing Tips Blog
Marketer view

Email marketer from Litmus Community highlights that BIMI display varies across email clients and providers; Yahoo's implementation may take longer than others due to reputation considerations.

September 2021 - Litmus Community

What the experts say
2Expert opinions

The display of BIMI logos in Yahoo is limited to commercial and transactional emails, excluding personal correspondence. Smaller senders may encounter difficulties in fulfilling Yahoo's specific BIMI requirements, which can impact the timeline for logo appearance.

Key opinions

  • Email Type Restriction: Personal emails do not display BIMI logos in Yahoo; only commercial and transactional emails are eligible.
  • Smaller Sender Challenges: Smaller senders may face hurdles in meeting Yahoo's BIMI requirements, affecting the display timeline.

Key considerations

  • Email Classification: Ensure emails are correctly classified as commercial or transactional to be eligible for BIMI logo display in Yahoo.
  • Requirement Assessment: Assess and address potential challenges in meeting Yahoo's BIMI requirements, particularly for smaller senders.
Expert view

Expert from Email Geeks explains that personal mail will never show the BIMI logo at Yahoo, only commercial and transactional emails are eligible.

July 2021 - Email Geeks
Expert view

Expert from Word to the Wise discusses the challenges of BIMI adoption, noting that smaller senders may face hurdles in meeting the requirements for Yahoo's implementation, which could affect the display timeline.

December 2023 - Word to the Wise

What the documentation says
5Technical articles

BIMI logo display in Yahoo requires DMARC enforcement (p=quarantine or p=reject) and a Validated Mark Certificate (VMC). Yahoo's internal reputation scoring significantly influences logo visibility, and definitive timelines for display are not provided. Information about BIMI status *may* be included in the `Authentication-Results` header, though inclusion is not mandatory and depends on the receiver's configuration.

Key findings

  • DMARC & VMC: BIMI requires DMARC enforcement (p=quarantine or p=reject) and a Validated Mark Certificate (VMC).
  • Yahoo's Reputation: Yahoo's internal reputation scoring significantly influences logo visibility.
  • No Timeline: Definitive timelines for BIMI logo visibility in Yahoo are not specified.
  • Auth-Results Header: BIMI status *may* be included in the `Authentication-Results` header, depending on the receiver's configuration.

Key considerations

  • Implement DMARC & VMC: Ensure DMARC is enforced with a policy of quarantine or reject, and obtain a Validated Mark Certificate.
  • Monitor Reputation: Actively monitor and improve sender reputation with Yahoo.
  • Header Variation: Understand that BIMI status in the `Authentication-Results` header is not guaranteed.
Technical article

Documentation from BIMI Group Website states that BIMI requires DMARC enforcement (p=quarantine or p=reject) and a Validated Mark Certificate (VMC) for logo display, but doesn't specify the exact display time in Yahoo.

February 2023 - BIMI Group Website
Technical article

Documentation from Microsoft outlines the authentication checks and `Authentication-Results` header format, but notes that the specific tags and results included (like BIMI) depend on the receiving system's configuration.

August 2021 - Microsoft Documentation
Technical article

Documentation from dmarcian's knowledge base explains how to monitor DMARC compliance, a prerequisite for BIMI, but doesn't specify Yahoo's exact BIMI logo display time. It emphasizes maintaining a 'p=reject' or 'p=quarantine' DMARC policy.

August 2022 - dmarcian Knowledge Base
Technical article

Documentation from RFC standard details the `Authentication-Results` header, explaining that mail receivers *may* include information about authentication checks, including BIMI status. However, inclusion is not mandatory and depends on the receiver's policy.

September 2023 - RFC Standard
Technical article

Documentation from Yahoo Sender Hub confirms that while BIMI setup is necessary, logo display depends on Yahoo's internal reputation scoring and other factors. The information doesn't provide definitive timelines for logo visibility.

January 2024 - Yahoo Sender Hub