How long does it take for BIMI to work after setup?
Summary
What email marketers say12Marketer opinions
Marketer from Email Geeks says that Yahoo BIMI can sometimes take a couple of weeks, and suggests contacting them using the provided link.
Email marketer from Mailhardener Blog explains that BIMI implementation is not instant. It requires DNS propagation time and for mail providers to recognize the record. This may take anywhere from hours to a few days depending on the propagation and caching settings.
Marketer from Email Geeks mentions it takes a few hours for BIMI to work when the requirements are met.
Email marketer from ZeroBounce Blog states that BIMI's display time depends on factors such as your sender reputation, authentication, and mailbox provider policies. After successful setup, it can take anywhere from a few hours to several weeks.
Marketer from Email Geeks shares that BIMI usually works within 48 hours if requirements are met. Contact them if it doesn't work after a week. Also mentions that mailbox providers have additional reputation requirements beyond the BIMI group checker.
Email marketer from Email Marketing Forum shares that their experience with BIMI has been inconsistent; logos showed up quickly for some users, while others took several weeks. They suspect domain reputation and email volume play a significant role.
Marketer from Email Geeks shares that BIMI usually takes a few hours to work after publishing the record. Also mentions VMC is needed for Gmail and iCloud, and Yahoo has its own specific requirements.
Email marketer from GMass Blog says that the timeline for BIMI to work depends greatly on meeting the technical requirements as well as reputation requirements from the mail provider. In general, can vary from a couple days to even a few weeks.
Email marketer from Valimail Blog indicates that once BIMI records are correctly set up, the logo display depends on individual mailbox providers. Some might show it within a day, while others may take longer due to reputation checks and internal policies.
Email marketer from EasyDMARC Knowledge Base explains that BIMI logo display is not immediate and is subject to the policies of the receiving email server. After successful setup and DNS propagation, it could take anywhere from 24 hours to a week for the logo to appear consistently.
Email marketer from Reddit explains that they've seen BIMI logos appear within 24-48 hours on Yahoo and AOL, but Gmail required a verified certificate which took longer. They advise checking the specific requirements for each provider.
Email marketer from SparkPost Blog explains that after configuring BIMI records, the time it takes for logos to appear depends heavily on the recipient's mail provider. Factors like domain reputation and adherence to email authentication standards can influence how quickly the logo is displayed.
What the experts say1Expert opinion
Expert from Spam Resource explains that BIMI implementation involves multiple steps and dependencies. DNS propagation times and individual Mailbox providers policies all impact the time it takes for BIMI to fully function. This can result in a delay that extends from a few hours to potentially several days or weeks.
What the documentation says4Technical articles
Documentation from Microsoft explains that while they support BIMI, the exact timeframe for logo display can vary based on their internal reputation systems and other factors. They recommend ensuring proper email authentication is in place for best results.
Documentation from dmarc.org details that BIMI implementation depends on having DMARC set up correctly. Once prerequisites are met and BIMI records are published, the display time varies by email provider; some may show the logo almost immediately, while others conduct more thorough checks, extending the display time.
Documentation from Verizon Media (Yahoo) shares that after BIMI is correctly implemented, it can take up to two weeks for the logo to appear consistently. Contacting their support team can expedite the process.
Documentation from BIMI Group Website states that BIMI adoption hinges on the speed of DNS propagation and the caching policies of email providers. While the technical setup might be quick, actual display can vary, with some providers showing it within hours and others taking days.