How to correct the Yahoo "Visit Site" link in emails when it points to the wrong website?
Summary
What email marketers say11Marketer opinions
Email marketer from Litmus explains that using their BIMI checker, can identify issues with BIMI setup, including incorrect logo paths or DNS configurations. The Litmus BIMI checker tool provides a detailed report which is good to share with Yahoo support.
Marketer from Email Geeks advises reaching out to the Yahoo support address at <https://senders.yahooinc.com/bimi> with details about the emails and the issues to correct the "Visit Site" link.
Email marketer from Reddit shares that they had a similar issue. They corrected it by ensuring the domain associated with their BIMI record was precisely the brand domain, not the parent company domain. They also suggested clearing the cache after making changes to the DNS records.
Email marketer from Stack Overflow suggests that if the BIMI record is correct, the issue might be with Yahoo's caching. Try contacting Yahoo Mail support directly to ask them to refresh the BIMI cache for your domain.
Email marketer from Mailjet highlights that consistency is key, ensure your BIMI logo and 'Visit Site' link align with your brand's domain. Regularly audit BIMI settings.
Email marketer from Email on Acid Blog shares that you can use BIMI validators to check if your BIMI record is correctly configured. These tools can identify errors in your DNS records or VMC setup that might be causing the wrong 'Visit Site' link.
Email marketer from MXToolbox Blog recommends using their BIMI lookup tool to check your BIMI record. This tool checks for common configuration errors and ensures all necessary components are present and valid.
Email marketer from Email Marketing Forum suggests contacting Yahoo support directly and providing them with details such as the 'from' address, the correct destination link, and screenshots. They may need to manually adjust their settings.
Email marketer from SparkPost supports advises that while BIMI is the most likely cause, it's important to review email headers for any redirects or URL shorteners that might be inadvertently directing users to the wrong site. Ensure all links within the email body also point to the correct domain.
Marketer from Email Geeks clarifies that Yahoo's system attempts to associate brands based on various factors and sometimes makes mistakes due to lookalike and cousin domains.
Email marketer from Yahoo Mail Help Forum responds that the 'Visit Site' link is often related to BIMI (Brand Indicators for Message Identification). Ensure your BIMI record is correctly configured to point to the right domain. Check your SVG logo and associated domain records.
What the experts say2Expert opinions
Expert from Word to the Wise explains that the "Visit Site" link issue is related to BIMI and how brands control their logo and domain association within Yahoo's ecosystem. It's important to ensure BIMI records are correctly set up and that the correct VMC is used.
Expert from Email Geeks suggests the Yahoo "Visit Site" link is likely being populated via BIMI, providing a trusted link to the authenticating website. She needs to see raw email to confirm.
What the documentation says5Technical articles
Documentation from DigiCert clarifies that a Verified Mark Certificate (VMC) validates your logo and ensures it's displayed correctly. Make sure your VMC is valid and correctly associated with your BIMI record. An invalid or missing VMC can cause unexpected behavior.
Documentation from DMARC Analyzer emphasizes that BIMI requires a strict DMARC policy (p=quarantine or p=reject). Make sure your DMARC policy is correctly implemented and enforced. An invalid or permissive DMARC policy can prevent BIMI from working correctly.
Documentation from BIMI Official Website explains that BIMI requires a valid DMARC policy with enforcement (p=quarantine or p=reject). It also requires a Verified Mark Certificate (VMC) for your logo. Make sure the domain in your BIMI record matches the domain you want the 'Visit Site' link to point to.
Documentation from Entrust elaborates on the requirements for Verified Mark Certificates (VMCs), which includes meeting trademark requirements and undergoing a validation process. If a VMC isn't implemented properly, the wrong website can be displayed.
Documentation from Proofpoint mentions that ensure the DNS TXT record for BIMI is published correctly. The record should include the location of the SVG logo and the VMC. Use a DNS lookup tool to verify the record.