Why is my Google Workspace email account suspended when sending via Klaviyo, despite having SPF, DKIM, and DMARC verified?
Summary
What email marketers say8Marketer opinions
Email marketer from Litmus suggests that spam filters might be triggered by broken HTML code, large image sizes, or the use of URL shorteners. Optimize email content to improve deliverability.
Email marketer from Quora shares that a sudden increase in email sending volume can trigger Google's security measures, leading to temporary suspension. Gradually increasing the sending volume and warming up the IP address are advisable.
Email marketer from Neil Patel's Blog shares that maintaining a consistent sending frequency and engaging with subscribers regularly can improve sender reputation and reduce the likelihood of being flagged as spam.
Email marketer from Stack Overflow indicates that even with proper authentication, sending high volumes of emails or having a high bounce rate can lead to suspension. Google might perceive the account as engaging in spamming activities.
Email marketer from Reddit mentions that the problem might stem from a compromised account sending unauthorized emails. Check for unusual login activities and secure the account with multi-factor authentication.
Email marketer from Reddit suggests that Google might be suspending the account due to exceeding sending limits or triggering spam filters despite having SPF, DKIM, and DMARC set up. It's also recommended to review Klaviyo's sending guidelines and ensure compliance.
Email marketer from SendGrid emphasizes the need for consistent engagement from subscribers. Regularly cleaning inactive subscribers, segmenting based on engagement, and providing valuable content can enhance sender reputation.
Email marketer from Email Marketing Forum suggests that the issue could be related to the content of emails triggering spam filters, even if authentication is properly set up. It is recommended to review email content for spam triggers and ensure personalization.
What the experts say5Expert opinions
Expert from Spam Resource suggests that improper handling of bounces and lack of feedback loop integration can damage sender reputation. Ensure bounces are processed correctly and feedback loops are set up to handle complaints promptly.
Expert from Word to the Wise advises maintaining a clean and engaged email list. Regularly remove inactive subscribers and segment based on engagement to prevent low engagement rates from triggering spam filters.
Expert from Word to the Wise explains that Google's systems might be reacting to sudden sending patterns, even with proper authentication. Gradual IP warming, consistent volume, and good list hygiene are crucial.
Expert from Email Geeks recommends implementing a subdomain for the ESP sending and setting up DMARC reporting to check for unauthorized email sending using the main domain. Al also advises checking the user account for linked apps or tools that might be sending unexpected or unwanted emails, suggesting the problem might be beyond the initially provided information.
Expert from Email Geeks suggests that since Google is the one suspending the account, the user needs to reach out to Google support for specific reasons and assistance. She also suggests changing the outbound email address to see if the issue persists, indicating if the problem is with the specific email account or something else.
What the documentation says6Technical articles
Documentation from Microsoft provides guidelines for email senders, which includes maintaining list hygiene, avoiding sudden spikes in sending volume, and using the Junk Email Reporting Program (JMRP) to monitor spam complaints and improve sender reputation.
Documentation from Google Workspace Admin Help explains that accounts can be suspended due to suspicious activity, which includes sending spam, unusual sign-in activity, or potential account compromise. Reviewing the Admin console's alerts and security settings is crucial.
Documentation from Mailchimp explains the importance of properly configuring SPF and DKIM records to authenticate sending domains. Ensure that SPF includes all sending sources (including Klaviyo's servers) and that DKIM signatures are valid.
Documentation from Google Postmaster Tools highlights the importance of monitoring sender reputation, spam rate, and feedback loops to identify and address deliverability issues that could lead to account suspensions. Aiming for a spam rate below 0.1% is crucial.
Documentation from Klaviyo Help Center emphasizes maintaining a clean email list, segmenting audiences, and monitoring engagement metrics to avoid spam complaints and bounces, which can negatively impact sender reputation and lead to account suspension.
Documentation from RFC Standard 7489 (DMARC specification) explains that a DMARC policy of 'p=reject' or 'p=quarantine' without proper SPF and DKIM alignment can lead to legitimate emails being blocked if there are any authentication failures.